- Paid Search No 1; Retailers Stalled By Inaccurate Attribution Model
SearchBlog, Laurie Sullivan - Wednesday, July 23, 2014
Search remains the No. 1 digital tactic to acquire customers, but attributi ...
- Datapop Releases First Search & Social Commerce Index
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 22, 2014
Datapop has put together the Search & Social Commerce Index (SSCI), creat ...
- Three-Year Court Battle With WPP Ends With $1 Damages Award To TRA
MAD, Steve McClellan - Monday, July 21, 2014
A three-year-old lawsuit between WPP, Kantar and affiliated firms and TRA h ...
- Radio Choices Correlate To What You Drive
Marketing Daily, Karl Greenberg - Monday, July 21, 2014
People who drive a Porsche Boxster in Chicago listen to different rad ...
- Q&A With Howard Shimmel: Turner's Cross-Platform Study
MediaDailyNews, Charlene Weisler - Monday, July 21, 2014
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcastin ...
- Non-Food FSIs Up 8% in First Half of 2014
Research Brief, Jack Loechner - Tuesday, July 22, 2014
According to new data from Kantar Media, free standing insert (FSI) coup ...
- Travelers Rely On Personal Electronic Devices
Marketing Daily, Tanya Gazdik - Sunday, July 20, 2014
Travelers' use of personal electronic devices rose sharply with city-to-city travel experienci ...
- Three Quarters Of Global Internet Users Watch TV Daily, But Not Satisfied
Research Brief, Jack Loechner - Monday, July 21, 2014
According to global research consultancy TNS, adults around the world remain hook ...
- To Win Hispanics, Brands Need Customized Strategies
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2014
Major brands know they need to more effectively target Hispanic consumers, w ...
- Smartphone Owners Research, Scan, Tap & Pay
MobileShopTalk, Chuck Martin - Friday, July 18, 2014
Not everyone uses smartphones for mobile shopping, payments or banking but ma ...
- American Spending Trends Signal Rising Confidence
Research Brief, Jack Loechner - Friday, July 18, 2014
According to the results of The Harris Poll of U.S. adults survey ...
- Google PLA Shopping Transition White Paper From Kenshoo
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 17, 2014
Kenshoo has released a white paper detailing the changes in Google's produ ...
- For Most Consumers, Purchase Decisions Not Tied To Sustainability
MAD, Steve McClellan - Wednesday, July 16, 2014
That's according to a new global study by Accenture and Havas Med ...
- NRF: Back-to-School Spending To Climb 5%
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2014
By grade, spending will be heaviest among families with high school student ...
- Amazon, Carnival Top Buzz Lists
Marketing Daily, Tanya Gazdik - Wednesday, July 16, 2014
Amazon has been as "close to a Teflon brand as there ...
- LG, Samsung, Kenmore Elite Lead Buyer Satisfaction
Marketing Daily, Karl Greenberg - Wednesday, July 16, 2014
And the trio continues to dominate in top-load washers, front-load washers, a ...
- Consumer Sustainability Study Says Moms Matter, Businesses Disappoint
Marketing: Green, Brigid Milligan - Thursday, July 17, 2014
Nearly three-quarters of consumers believe that the private sector is failing ...
- Shoppers Take Smartphones Over Tablets for Mobile Web Transactions
MobileShopTalk, Chuck Martin - Thursday, July 17, 2014
Depending on what you're selling, the smartphone may be the mobile devi ...
- Online TV Complements Traditional But 18-24 Year Olds Aren't Keeping Up
Research Brief, Jack Loechner - Thursday, July 17, 2014
Americans aged 18-24 watched a weekly average of a little less th ...
- Human Factors Are Deciding Factors, Not Big Data
MAD, Steve McClellan - Tuesday, July 15, 2014
That's according to a new study from ad shop gyro and T ...
- Building Strong Consumer Ties Is Easier Said Than Done
MAD, Larissa Faw - Tuesday, July 15, 2014
A new study from Rosetta Consulting concludes that it is more critic ...
- Integrated Online Strategies A Must For Engaging Consumers
MAD, Steve McClellan - Tuesday, July 15, 2014
A new global study from WPP's TNS, which surveyed 55,000 Internet user ...
- Axe Touts Summer Temptation For Axe GoldTemptation
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
It is male personal-care brand Axe's campaign meant to support the company ...
- CE Growth Continuing in 2014
Marketing Daily, Aaron Baar - Tuesday, July 15, 2014
"The overarching trend is [the growth] of connectivity and the Internet ...
- Mobile Shoppers End Up in the Store
MobileShopTalk, Chuck Martin - Wednesday, July 16, 2014
While mobile shopping rises, brick and mortar stores continue to rule. T ...
- 52 Million US Viewers Watch Original Digital Video Each Month
Research Brief, Jack Loechner - Wednesday, July 16, 2014
Americans are increasingly embracing original digital video programming, preferring that type ...
- Bing, Cortana Get Smarter For Academia
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 15, 2014
Microsoft shared details about its partnership with the academic community and h ...
- Coca-Cola, Pepsi, Lead CoreBrand's Most Respected
Marketing Daily, Karl Greenberg - Monday, July 14, 2014
Delta Air Lines has made big changes over the past year ...
- Millionaires Love Costco, Home Depot And Lowe's
Marketing Daily, Sarah Mahoney - Monday, July 14, 2014
New research from Mintel finds that high-income consumers even love the private-lab ...
- For Millennials, Information Comes From Everywhere
Marketing Daily, Aaron Baar - Monday, July 14, 2014
"The way they are purchasing products is different from how Generation ...