- OpenAI Moves To Support Federal Agencies, Prevention Of Cyberattacks
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
There's a contradiction of events happeneing at OpenAI. The company's AGI Readine ...
- So Here's My Endorsement
Red, White & Blog, Joe Mandese - Monday, October 28, 2024
This election does not come down to a choice between two candidate ...
- It's The Stupid, Stupid
Red, White & Blog, Joe Mandese - Friday, October 25, 2024
"I love the poorly educated," Trump famously said after polls showed th ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2024
Consumer attention is difficult to capture, but emotional storytelling - rather th ...
- Meta, GoFundMe Simplify Donation Process On Social Media
MediaDailyNews, Colin Kirkland - Tuesday, October 22, 2024
Meta has partnered with community-powered fund-raising platform GoFundMe to help drive mo ...
- ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace It
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2024
Apple Intelligence is not available to the public, but a new repo ...
- Report: LGBTQ+ Representation Weak In QSR, Fast-Casual Advertising
QSR Insider, Teresa Buyikian - Thursday, October 17, 2024
"LGBTQ+ consumers feel misrepresented in advertising because the community is not ...
- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- Forecasts Point To Retail-Healthy Holidays
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2024
Surveys from both the National Retail Federation and ICSC predict resilient shoppe ...
- AI Titans Go Nuclear
Media 3.0, Laurie Sullivan - Wednesday, October 16, 2024
Amazon has signed agreements to support development of nuclear energy projects wi ...
- An Uneasy World
Planning & Buying Insider, J. Walker Smith - Wednesday, October 16, 2024
The world today is characterized by an undercurrent of negativity that ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Upper-Middle-Income Surge Will Drive Holiday Increases
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2024
Deloitte's new forecast sees an 8% gain in holiday spending. Those earni ...
- Havas Lynx Launches Healthcare Influencer Offering
MAD, Steve McClellan - Friday, October 11, 2024
The decision to launch the practice was partially based on agency resear ...
- Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spendi ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
The joint study released today by TAG along with the 4As, AN ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Mediaplus Wins Multinational Bosch Media Assignment
MAD, Steve McClellan - Tuesday, October 8, 2024
Measured media spending in markets shifting to Mediaplus is estimated at $ ...
- 25% Of U.S. Streaming Consumers Shared Passwords, Watched Pirated Content In Last Year
Television News Daily, Wayne Friedman - Wednesday, October 9, 2024
Fifteen percent of streaming users borrow passwords, while 7% watch pirated sho ...
- 'Tailor Or Fail': Using Culturally Relevant TV Placement To Reach Hispanic Customers
Marketing Daily, Danielle Oster - Monday, October 7, 2024
Among the biggest takeaways in new report: Cultural relevance boosted purchase inte ...
- Sailing Across Holiday Shopping Channels
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2024
Holiday shopping is projected to rise 7%, although 57% of respondents ...
- Baby Boomers Are Richest Generation Ever -- Gen X, Millennials, You Lose
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 3, 2024
A global report credits soaring real estate and stock prices boosting boome ...
- Google Expands AI Ads, Visual, Audio Search
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Google on Thursday announced its rollout of AI-powered updates for search resul ...
- CIMM Expands, Promotes Kee To Head Of Programming/Ops
MediaDailyNews, Joe Mandese - Friday, October 4, 2024
Ahead of its annual summit next week, the ARF's CIMM unit h ...
- More Americans Are Using Social Media To Find Their New Car: Report
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A study finds 45% of Americans have expressed a willingness to purcha ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
Advanced TV Insider, Wayne Friedman - Wednesday, October 2, 2024
Democrats index at 93 for political ad attention, with Republicans 2% high ...
- Google Lags In Mobile AI, Captures Most Search Market Share
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 2, 2024
New Street Research found Google continues to lead in use for sear ...
- TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The Fides network community of healthcare professionals and content creators will transla ...
- Meta Battles Researcher Over Access To Data
MediaDailyNews, Wendy Davis - Thursday, September 26, 2024
Meta is pressing a judge to reject Amherst University professor Ethan Zuckerman ...
- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...