- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Election Unlikely To Change Consumer Spending
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 25, 2024
New data from Kroger indicates that people aren't holding back on maj ...
- Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%
Television News Daily, Wayne Friedman - Thursday, September 26, 2024
Although Netflix continues to see strong global subscriber growth, total viewing hou ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?
TV Watch, Wayne Friedman - Thursday, September 26, 2024
"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- As Gen Z Moves Deep Into Grocery, Whole Foods Sees Changes
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
With half of the demographic now firmly in adulthood, transparency plays ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
TikTok has come for Google's ad business at its most vulnerable ti ...
- AI Predicts Next Words, Next Actions - Is It Worth Trillions?
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2024
Google reportedly paid $2.7 billion to bring back an AI genius ...
- The Short Attention Spans Of Trade Associations
Planning & Buying Insider, Joe Mandese - Wednesday, September 25, 2024
Maybe they're not garbage in/garbage out, but to coin yet another n ...
- 'Newsweek' Engages Headliner To Help Deliver Podcast Recommendations To Readers
Publishers Daily, Ray Schultz - Tuesday, September 24, 2024
The magazine will use Headliner's Disco to provide relevant podcasts. ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
Television News Daily, Wayne Friedman - Wednesday, September 25, 2024
Key reach metrics for ABC, CBS, and NBC for persons 18 a ...
- While Still Strong, Halloween Spending Falls 5% From Last Year
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The National Retail Federation predicts Americans will shop earlier, and drop $11 ...
- Lululemon: Wellbeing Makes Us Unwell
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The apparel brand's latest research shows that almost half the population ...
- Study: Collagen Gains Ground Among Peri/Menopausal Women
Marketing Daily, Les Luchter - Monday, September 23, 2024
Collagen was the leading functional food ingredient -- designed to offer specif ...
- Hate Speech Researchers Fight Musk Bid To Revive Suit
MediaDailyNews, Wendy Davis - Friday, September 20, 2024
The nonprofit research organization Center for Countering Digital Hate on Friday urg ...
- What A TikTok Ban Would Look Like
Performance Marketing Insider, Laurie Sullivan - Monday, September 23, 2024
Experts say TikTok could use several loopholes, but losing the appeal wou ...
- Streamers Now 'First Stop' For Consumers
Advanced TV Insider, Wayne Friedman - Wednesday, September 18, 2024
Nearly half of respondents say their "first stop" destination is one ...
- Email Break-Ins: Corporate Inboxes Are Very Open To Attacks
Email Insider, Ray Schultz - Wednesday, September 18, 2024
Most firms lack confidence in their email security defenses, OPSWAT reports. ...
- IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase
MediaDailyNews, Laurie Sullivan - Tuesday, September 17, 2024
Three-quarters of consumers feel commerce in video ads is more relevant ...
- Reddit Users Challenge Google, Sending Business Owners A Message
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2024
Many small businesses find they can gain traction by treating Reddit ...
- Young Women Are The Bellwethers
Planning & Buying Insider, J. Walker Smith - Wednesday, September 18, 2024
It used to be that if you guessed a young woman w ...
- Google Smothers AI Hallucinations With Real-World Data
Performance Marketing Insider, Laurie Sullivan - Friday, September 13, 2024
Google researchers think they have found a way to reduce hallucination caus ...
- SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
AI marketing assistant is the fastest-growing job in marketing, with a project ...
- Premium Long-Form TV For Brands: Working For Young Consumers?
Advanced TV Insider, Wayne Friedman - Wednesday, September 11, 2024
Over 90% of viewers say long-form content is the "gold standard ...
- YouTube, WhatsApp Power Multicultural Media Use
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
Hobbies matter more than heritage, age or ethnicity in driving engagement. ...
- EU's Top Court Upholds Billions In Fines For Google And Apple
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
Two of the biggest companies have lost their EU court fights a ...
- Loyalty Legends: Apple, Amazon, Domino's, TikTok
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 9, 2024
Brand Key's annual ranking finds changing consumer expectations are a primary dri ...
- Password Sharing Falls Slightly: Heavy TV, Streaming Viewers Are Big Users
TV Watch, Wayne Friedman - Friday, September 6, 2024
More than four in 10 people someone's else login and password f ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
The new coalition comes less than a month after the WFA shutter ...
- New NFL Season: 49% Of Games On Streaming, 7% Exclusively
Television News Daily, Wayne Friedman - Friday, September 6, 2024
Linear TV networks will have 42% (114 games) of all NFL gam ...
- Despite Slowing Sales, Cravings, Convenience (And Pumpkin Spice) Still Drive QSR Sales
QSR Insider, Teresa Buyikian - Wednesday, September 4, 2024
The day Starbucks launched its Pumpkin Spice menu, foot traffic increased 24. ...