- Kids Listen To Friends And Family More Than Influencers
London Blog, Sean Hargrave - Wednesday, September 18, 2019
Look beyond the headline and it's clear -- research shows kids tru ...
- Pinterest Lens Continues To Change Visual Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2019
The Lens feature will now identify more similar online products to purchas ...
- 'Look At This:' Publicis Media Collaboration Finds That's What Twitter's For
Research Intelligencer, Joe Mandese - Wednesday, September 18, 2019
An in-depth, two-stage study of social media platform users conducted by Public ...
- Xandr Adds Bloomberg, Vudu To Its Community Marketplace
Television News Daily, Wayne Friedman - Tuesday, September 17, 2019
Xandr has added Bloomberg and Vudu as content providers to its Communi ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbot ...
- RBC Capital Markets Looks At Future Ad-Spending Patterns, Identifies Four Dominant Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
"The results for Instagram, Google, and YouTube are the most bullish, a ...
- Survey: 45% Might Cancel Netflix If Favorite TV Network Shows Depart
Television News Daily, Wayne Friedman - Monday, September 16, 2019
A Horowitz Research study says 45% of Netflix subscribers "would consider cancelli ...
- Survey: Streaming Subscribers Would Pay $33 For Services; 75% Claim No Interest In New Ones
Video Insider, Karlene Lukovitz - Tuesday, September 17, 2019
The cost threshold is somewhat higher than recent research among all adult ...
- Britons Are The Happiest Online Shoppers
Around the Net In MAD London, Sean Hargrave - Monday, September 16, 2019
it may come as a surprise, but Britons have been identified ...
- Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2019
Brands are looking to measure "share of sink" as voice services a ...
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming Video
Digital News Daily, Karlene Lukovitz - Monday, September 16, 2019
Traditional media still dominate spend, but various digital channels are seeing increase ...
- Ford Gauges Brand Impact Of Press Coverage Via Onclusive
Marketing Daily, Tanya Gazdik - Sunday, September 15, 2019
"We were promoting editorial coverage through paid channels, but didn't have a ...
- ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' Media
Research Intelligencer, Joe Mandese - Monday, September 16, 2019
Most big marketers continue to pay significantly higher rates of commission ...
- While Programmatic Growth Has Decelerated, Q4 Looks 'Exciting' Thanks To Connected TV
RTBlog, Joe Mandese - Monday, September 16, 2019
The programmatic digital ad marketplace appears to be stable amid signs ...
- Out-Of-Home Ad Forecast Sees Sharp Gain In 2020
MediaDailyNews, Wayne Friedman - Thursday, September 12, 2019
PQ Media says growth will ramp up in 2020 and the yea ...
- Is Programmatic Ignoring GDPR? Why Is Ads.txt Adoption So Low?
London Blog, Sean Hargrave - Thursday, September 12, 2019
Forget the headline figures -- these are the two big questions fou ...
- Analysis Finds TV's 55+ Viewers Eroding For First Time, Younger Demos Have Plunged
MediaDailyNews, Joe Mandese - Wednesday, September 11, 2019
It's no secret that linear TV viewing has been declining as Americ ...
- Reach3 Taps Benoit To Lead Its LA Office
People on the Move, Steve McClellan - Wednesday, September 11, 2019
Market research consultancy Reach3 Insights has appointed Melva Benoit as head ...
- SEO, Paid-Search Education Crammed Into Enterprise Business Model
Performance Marketing Insider, Laurie Sullivan - Thursday, September 12, 2019
Directive Consulting, a global enterprise search marketing agency, will launch a full-learni ...
- Study: Sports Gamblers Are Big Pay TV Subscribers
Television News Daily, Wayne Friedman - Wednesday, September 11, 2019
Growing interest in legal sports gambling could mean more potential TV viewer ...
- Fast Growth For Deliveroo, Costa Coffee and BrewDog In UK Brand League Table
Around the Net In MAD London, Sean Hargrave - Wednesday, September 11, 2019
Vodafone is still the UK's most valuable brand but Deliveroo, Costa Coff ...
- Top Barriers To Consumer Adoption Of Virtual Reality: Hardware And Content
Research Intelligencer, Joe Mandese - Wednesday, September 11, 2019
The retail cost of head-mounted displays is the No. 1 barrier ...
- Virtual Pay TV Services 'Use' Down Versus A Year Ago
Television News Daily, Wayne Friedman - Tuesday, September 10, 2019
Overall, TiVo says live TV still sees the strongest results from viewer ...
- Royal Society Urges Caution Over Links Between Brains And Machines
Around the Net In MAD London, Sean Hargrave - Tuesday, September 10, 2019
The UK's Royal Society is calling for more research into the implicatio ...
- Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media
Digital News Daily, Laurie Sullivan - Monday, September 9, 2019
Marketing teams spend about 32% of their time managing data quality, a ...
- Forget Trade Wars - It's Ad Fraud China Needs To Be Tackled On
London Blog, Sean Hargrave - Tuesday, September 10, 2019
China accounts for 83% of global ad fraud, yet has a digit ...
- ANA Unveils New 'Measurement' Division, Taps Bill Tucker To Run It
MediaDailyNews, Joe Mandese - Tuesday, September 10, 2019
The Association of National Advertisers this morning unveiled a new division th ...
- TiVo: Number Of OTT Services Used Soars To 7.2
Research Intelligencer, Joe Mandese - Tuesday, September 10, 2019
While many U.S. households are sticking with traditional cable or satellite package ...
- 1 In 5 Brits Are Not Internet Users
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
New research from the Oxford Internet Institute has found that nearly o ...
- Strike Sees BA Reputation Plummet
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Today's strike action has seen BA nosedive to 55th out of ...