- Email Holiday Splurge: Shoppers Are Spending More This Year
Email Insider, Ray Schultz - Friday, September 27, 2019
Shoppers plan to spend more this holiday season -- and email ...
- Local OTT To See Sharp 43% Gain In 2019 Ad Revenues
Television News Daily, Wayne Friedman - Thursday, September 26, 2019
Local OTT platforms will climb to $857 million this year vs. $5 ...
- San Francisco, London And New York Dominate Fintech Investment
Around the Net In MAD London, Sean Hargrave - Wednesday, September 25, 2019
London is second only in fintech investment to San Francisco, according ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2019
Visual search has increasingly become a channel that can drive consumers fr ...
- NBC's LX Targets News Service To Younger Viewers
TV Watch, Wayne Friedman - Wednesday, September 25, 2019
Most TV news skews older. NBC is trying to change that wi ...
- AMA Study Finds Consumers Have Peaked On Key Digital Media, Marketers Have Not
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2019
A major international study commissioned by the American Marketing Association indicates th ...
- ANA Finds Media Rebates Paid To Agencies No. 1 Trust 'Breakdown'
Research Intelligencer, Joe Mandese - Tuesday, September 24, 2019
Media rebates paid to ad agencies, but not disclosed to their client ...
- AMA Study Reveals Consumer Fear Of Martech, Both U.S. And China
Research Intelligencer, Joe Mandese - Tuesday, September 24, 2019
An in-depth study of both consumer and marketer sentiment across a wi ...
- Sports TV Fans Likely To Be 'Sticky' With Pay Services, Fewer Cord-Cutters
Television News Daily, Wayne Friedman - Monday, September 23, 2019
A new study says regular TV sports viewers aren't likely to ...
- What Does Search Data Say About The Streaming Wars?
Video Insider, Karlene Lukovitz - Tuesday, September 24, 2019
During mid-August to mid-September, content heavily drove searches for upcoming Disney+ ...
- Researchers Find Malicious Auto-Redirect Ads In Programmatic Video
Digital News Daily, Laurie Sullivan - Friday, September 20, 2019
A new form of auto-redirect malvertising hidden in the code of programmatical ...
- Holiday Report Forecasts 5% Boost In Gift Spending, Optimism On The Economy
Research Intelligencer, Joe Mandese - Monday, September 23, 2019
Americans plan to spend $862 on gifts for others this holiday seaso ...
- Roku Profiles 'A New Generation' Of Cord Cutters
Advanced TV Insider, Karlene Lukovitz - Friday, September 20, 2019
Research lays out five drivers of the accelerated shift to streaming a ...
- TiVo Survey: OTT Viewing Time Approaching Live TV
Digital News Daily, Karlene Lukovitz - Thursday, September 19, 2019
TiVo's Q2 video trends survey also finds 31% saying they do n ...
- Rugby World Cup Shows Gulf Between Sponsors And Awareness
London Blog, Sean Hargrave - Friday, September 20, 2019
The public associates brands with rugby -- just not the actual Wor ...
- Magna: U.S. Ad Spending Expands Nearly 8% In First Half, On Track To Rise 6.3% For Full Year
MediaDailyNews, Joe Mandese - Thursday, September 19, 2019
Amid concerns of a looming U.S. economic downturn, the U.S. ad mark ...
- Gartner Gives Insights On Insight Engines (Hint: IBM Still Dominates)
Research Intelligencer, Joe Mandese - Thursday, September 19, 2019
Insight engines, which combine search with AI to generate actionable insights, represe ...
- Study Finds Local Broadcast Media Generates $1.17 Trillion Of U.S. GDP
Research Intelligencer, Joe Mandese - Thursday, September 19, 2019
The local commercial broadcast television and radio industry generates $1.17 trillion ...
- NHS Topples Apple To Become Most Relevant Brand In The UK
Around the Net In MAD London, Sean Hargrave - Thursday, September 19, 2019
The NHS has replaced Apple as the most relevant brand in t ...
- Facebook And Instagram Soak Up 80% Of Social Budgets
Around the Net In MAD London, Sean Hargrave - Thursday, September 19, 2019
The latest figures from SocialBakers reveal that 60% of social media advertisi ...
- Brand Recall Heightened By Adding Video Ads To Social Media
Digital News Daily, Gavin O'Malley - Wednesday, September 18, 2019
Brands running video ads on social media saw shifts in brand perceptio ...
- Are Clients Falling Out Of Love With Media Agencies?
London Blog, Sean Hargrave - Thursday, September 19, 2019
Data is being in-housed, but could more media functions follow? New figur ...
- Is Your Chatbot A Good Listener?
MAD, Larissa Faw - Wednesday, September 18, 2019
If not, customers may be disappointed, according to new research from Public ...
- Americans Believe Institutions Of 'Power' Act Unethically Much Of The Time
Red, White & Blog, Joe Mandese - Thursday, September 19, 2019
Contrary to proclamations about "fake news," more Americans believe the government, te ...
- Ad Industry Perception Turns Negative For First Time Since 2012
Research Intelligencer, Joe Mandese - Wednesday, September 18, 2019
Perception of the ad industry among U.S. consumers has gone negative f ...
- Study Finds Clients Outsource Training, Agencies Provide It Internally
Research Intelligencer, Joe Mandese - Thursday, September 19, 2019
Advertisers and agencies concur that there is a pressing need to continual ...
- 'Peacock' Enters Increasingly Crowded D2C Video Marketplace
Research Intelligencer, Joe Mandese - Wednesday, September 18, 2019
NBC's Peacock, a subscription video-on-demand (SVOD), is the latest entrant in ...
- Advertisers Do Not Rate Media Agencies Highly
Around the Net In MAD London, Sean Hargrave - Wednesday, September 18, 2019
Research by ID Comms has shown advertisers are less impressed with the ...
- Data Breaches A Global Problem Under GDPR: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 18, 2019
Over half of those surveyed say GDPR was more difficult to impleme ...
- Kids Listen To Friends And Family More Than Influencers
London Blog, Sean Hargrave - Wednesday, September 18, 2019
Look beyond the headline and it's clear -- research shows kids tru ...