- Voice Enables Local Businesses To Compete With Amazon
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2019
Voice search and services are increasingly becoming an important part of selecti ...
- Marketers Miss Target Customers Because Of Poor Data Practice
Around the Net In MAD London, Sean Hargrave - Thursday, October 10, 2019
That statistic sounds a little high, but the latest research from Epsilon-Conversa ...
- Today's Teens Spend Less, Care More, Wear Nike
Marketing Daily, Sarah Mahoney - Wednesday, October 9, 2019
Piper Jaffray's latest teens report is out, with teens saying they've c ...
- Survey: YouTube, Netflix Teens' Favorite Video Platforms; Instagram, Snapchat Lead Social
Digital News Daily, Karlene Lukovitz - Wednesday, October 9, 2019
YouTube supposedly now has a slight edge in self-reported viewing times, thou ...
- Nike, IBM, Frosted Flakes Deemed 'Most Empowering' Ads
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2019
Ace Metrix recently developed scores that gauge consumers' cultural perception of ad ...
- Consumer Concern Over Personal Info Soars, Especially In The U.S.
Research Intelligencer, Joe Mandese - Wednesday, October 9, 2019
Consumer concerns about their personal information falling into the wrong hands h ...
- It's Still The Economy, Stupid, But Climate Surges As Consumer Concern
Marketing Politics Weekly, Joe Mandese - Tuesday, October 8, 2019
While economics continues to be what people are most worried about, clima ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2019
Agencies believe traditional media works better to spread the word and ma ...
- Ad Execs Mixed On Combating Erosion Of Brand Equity, Most Cite Need To Be More 'Contemporary'
Research Intelligencer, Joe Mandese - Monday, October 7, 2019
While ad executives perceive that the equity of well-established brands is erodi ...
- Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than Marketers
MediaDailyNews, Joe Mandese - Friday, October 4, 2019
Even as the nation's largest consumer brand marketers meet for their annu ...
- Creatives: Tech Is The Most Challenging Change To Adapt To
Research Intelligencer, Joe Mandese - Thursday, October 3, 2019
Technological changes remain among the most difficult for creative groups to ada ...
- Brand Equity Loses Some Of Its Own, Ad Execs See Its Value Eroding
Research Intelligencer, Joe Mandese - Friday, October 4, 2019
Following earnings reports that major consumer goods marketers' earnings have been sufferi ...
- Sadness, Romance, Or Disgust? Research Puts Brands In Emotional Context
Marketing Daily, Sarah Mahoney - Wednesday, October 2, 2019
For food and drink brands injected into entertainment, scenes that trigger sadne ...
- GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads
Research Intelligencer, Joe Mandese - Thursday, October 3, 2019
"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startli ...
- Gen Z, Millennials Have Higher Tolerance For TV Ads, Study Finds
Television News Daily, Wayne Friedman - Wednesday, October 2, 2019
A Deloitte study says younger TV viewers actually have a higher toleran ...
- Gartner: CMOs Show Misplaced Optimism In Face Of Shrinking Budgets
Digital News Daily, Karlene Lukovitz - Wednesday, October 2, 2019
Marketing budgets have dropped as a percentage of company revenue, but mo ...
- Americans Feel Social Media Has Too Much Control Over News, Especially Republicans
Red, White & Blog, Joe Mandese - Wednesday, October 2, 2019
As federal regulators and legislators contemplate the role of social media ...
- CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'
Research Intelligencer, Joe Mandese - Wednesday, October 2, 2019
By at least one representative measure -- share of video ads serv ...
- Worldwide TV Sports Fees Predicted To Rise Sharply
Television News Daily, Wayne Friedman - Tuesday, October 1, 2019
Worldwide sports rights revenues will grow 75% from 2018-2025 to $85.1 billio ...
- Internet Demand Peaks Mid-Week In Britain
Around the Net In MAD London, Sean Hargrave - Tuesday, October 1, 2019
The peak demand for British internet use is 9pm on a Wednesda ...
- Publicis Sapient Names Buley Experience Research Lead
MAD, Larissa Faw - Tuesday, October 1, 2019
Buley will be working directly with Chief Experience Officer John Maeda ...
- Caribou, Dunkin', Starbucks Dominate Coffee Chain Traffic
Marketing Daily, Steve Ellwanger - Monday, September 30, 2019
Caribou's stronghold is in the Midwest and central United States, Dunkin ow ...
- Kantar: Trump Campaign Spending Heavily On Social Media
MediaDailyNews, Wayne Friedman - Monday, September 30, 2019
President Trump is already spending much more than other candidates on soci ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 1, 2019
Marketers that use call tracking are more confident in their use ...
- Publishers Look To Events And Ecommerce To Overcome Ad Blocking
Around the Net In MAD London, Sean Hargrave - Monday, September 30, 2019
Ad blocking is prompting publishers worldwide to tap into events and ecommer ...
- Millennials Cannot Get Away From Checking Their Mobile Devices
Around the Net In MAD London, Sean Hargrave - Monday, September 30, 2019
Research in "The Independent" suggests 18- to-34-year-olds only get an hour ...
- Only 28% Of Firms Are Complying With GDPR: Study
Email Marketing Daily, Ray Schultz - Monday, September 30, 2019
The U.S. leads in full compliance with the law, with 35% ...
- Millennials And Women's Soccer Fuel Online Video Growth
London Blog, Sean Hargrave - Monday, September 30, 2019
The latest figures also show that younger audiences are tuning in f ...
- Children Are Stumbling Across Porn Online, BBFC Warns
Around the Net In MAD London, Sean Hargrave - Friday, September 27, 2019
The British Board of Film Classification has published research that suggests childr ...
- 'Anti-Vax' Movement Sees Childhood Vaccinations Level Drop In The UK
Around the Net In MAD London, Sean Hargrave - Friday, September 27, 2019
NHS figures show "anti-vax" campaigners who use social media to persuade paren ...