- WPP Shareholders Approve Kantar Sale To Bain
MAD, Steve McClellan - Thursday, October 24, 2019
As part of the deal, Kantar will be spun out of W ...
- Sports Rights Spending Soars
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
Spending on global sports rights has doubled over the past six yea ...
- Kim Kardashian Replaced By Caroline Flack As Most Dangerous Celeb To Search For
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
"Love Island" host Caroline Flack has taken over from Kim Kardishian ...
- Nearly One In Three B2B Marketers Admit To Delivering Poor Digital Experiences
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
A survey by Episerver has seen nearly one in three B2B markete ...
- BBC And 'Guardian' Take Lion's Share Of Brexit Search Results
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
The BBC accounts for 29% of search results for Brexit news. "T ...
- Top Breakfast Radio Show Loses A Million Listeners But Podcasts Are Growing
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
Rajar figures show that the BBC Radio 2 breakfast show is sti ...
- Google First To Reach Quantum Supremacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
The milestone aims to show it is possible to achieve quantum spee ...
- Duopoly To Account For 68.5% Of UK Digital Advertising In 2019
Around the Net In MAD London, Sean Hargrave - Wednesday, October 23, 2019
Google and Facebook will account for 68.5% of the UK digital advertisi ...
- Duopoly Dealt A Winning Hand By Brexit And GDPR
London Blog, Sean Hargrave - Wednesday, October 23, 2019
That is what the eMarketer researchers reckon is behind the duopoly hitti ...
- Digital Ad Growth Decelerates: Slowdown Attributed To Maturity Of Social, Mobile
MediaDailyNews, Joe Mandese - Monday, October 21, 2019
While digital ad spending showed healthy double-digit gains in first-half 2019, analys ...
- Data Shows More Then Half Of Google Searches Lead Shoppers To Fake Goods
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
The findings suggest Google puts consumers at risk of buying fake electroni ...
- Death And Tattoos Thrive On The High Street As Books And PCs Struggle
Around the Net In MAD London, Sean Hargrave - Monday, October 21, 2019
Independent stores are doing well on the high street, while the b ...
- Tech Firms And Consultancies Are Winning Digital Marketing
London Blog, Sean Hargrave - Monday, October 21, 2019
Just take a look at Econsultancy's "Top 100" report -- only o ...
- Data Reveals Volatility Among Top D2C Brands
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Direct-to-consumer (D2C) brands may seem to come out of nowhere for ma ...
- Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Time spent by the average American with digital media continues to clim ...
- Price Key Driver In Beauty, Skincare Purchases
Marketing Daily, Tanya Gazdik - Thursday, October 17, 2019
Research shows beauty buyers are hungry for information and representation, Teads' Laur ...
- Most Americans See Problem Hosting G7 At President's Resort: Cite Payments, Brand Promotion
Marketing Politics Weekly, Joe Mandese - Friday, October 18, 2019
A majority (54%) of Americans believe it's a problem for the U. ...
- How Out-of-Home Amplifies Weekly Audience Reach
Research Intelligencer, Joe Mandese - Friday, October 18, 2019
Adding out-of-home media to a campaign's mix boosts weekly audience reach ...
- UK Public Mistrustful On Data, But Only 1 in 5 Read T&Cs
Around the Net In MAD London, Sean Hargrave - Thursday, October 17, 2019
Although 61% of the UK public believes more needs to be do ...
- Facebook Crashes Out Of Top 10 Brands League Table
Around the Net In MAD London, Sean Hargrave - Thursday, October 17, 2019
Facebook has dropped out of Interbrand's Top 10 Global Brands League Tabl ...
- Brexit 'Hesitancy' Sees UK Marketing Budgets Dip Slightly
Around the Net In MAD London, Sean Hargrave - Thursday, October 17, 2019
The IPA Bellwether report reveals a small contraction in UK marketing budge ...
- Brands Don't Understand Millennial Business Owners
Marketing Daily, Tanya Gazdik - Wednesday, October 16, 2019
"They are being lumped into the lazy, apathetic and narcissistic stereotype," Cargo ...
- One In Three B2B Marketers Cite Data As Critical Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 16, 2019
Dun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B markete ...
- Video Display, Search The Biggest Drivers As UK Ad Spend Rises 13%
Around the Net In MAD London, Sean Hargrave - Wednesday, October 16, 2019
Figures from the IAB UK and PwC show that video display a ...
- Influencers Lose Impact When Product Has Many Varieties: Study
Digital News Daily, Ray Schultz - Wednesday, October 16, 2019
Consumers want less choice, not more, when reading endorsements from opinion leader ...
- Programmatic Video Drives UK Ad Growth
London Blog, Sean Hargrave - Wednesday, October 16, 2019
Video display is nearly at parity with non-video display -- thanks ...
- US And UK Help Push Up Martech Spending By 22%
Around the Net In MAD London, Sean Hargrave - Tuesday, October 15, 2019
Figures from BDO and Warc show the US and UK are t ...
- Researchers Claim AI Can Predict Who Will Commit Hate Crimes
Around the Net In MAD London, Sean Hargrave - Tuesday, October 15, 2019
"The Telegraph" reports that Cardiff University researchers claim to have developed ...
- Study Finds Surge In Violence, Profanity In 'Youth-Rated' Prime-Time TV Shows
Research Intelligencer, Joe Mandese - Tuesday, October 15, 2019
The amount of violence and profanity present in "youth-rated" TV shows airi ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market a ...