- Brands Told To Pick A Cause For Relevant Content Marketing
London Blog, Sean Hargrave - Friday, November 8, 2019
WMG research says content is becoming key to changing perceptions. Brand activi ...
- Nielsen Splits: Keeps 'Media,' Spins 'Connect' Into Separate Company
MediaDailyNews, Wayne Friedman - Thursday, November 7, 2019
Nielsen Holdings is splitting into two companies -- one focused on marketi ...
- Search For Higher Performance: What Marketers Need To Know
Search & Performance Marketing Daily, Kyle Rees - Thursday, November 7, 2019
A recent benchmark report finds that 72% and 50% of B2B CM ...
- Survey: HBO Max Currently Lags In Awareness
Digital News Daily, Karlene Lukovitz - Thursday, November 7, 2019
As of Oct. 28, Disney+ led with 44% awareness among U.S. adult ...
- Ad Industry Remains Diverse, Albeit At Less Senior Levels
Research Intelligencer, Joe Mandese - Wednesday, November 6, 2019
If the membership of the Association of National Advertisers is representative, t ...
- England Was The Most Engaged Nation In The Rugby World Cup
Around the Net In MAD London, Sean Hargrave - Tuesday, November 5, 2019
Content discovery network Taboola has been crunching the numbers and found t ...
- Bumper Christmas Will See Ad Spend Rise 4.7%
Around the Net In MAD London, Sean Hargrave - Monday, November 4, 2019
Mediatel is reporting that AA/Warc figures suggest it will be a bump ...
- Amazon's Data Turns The Duopoly Into A Triopoly
London Blog, Sean Hargrave - Tuesday, November 5, 2019
eMarketer reveals that 122% growth last year puts Amazon on course f ...
- The Unboxing Paradox: Surprise Beats Convenience
D2C Insider, Sarah Mahoney - Monday, November 4, 2019
The key finding of Reach3 Insights' research on subscription boxes? Most peop ...
- Study: Shoppers Need Product Info About 'Jobs To Be Done'
Marketing Daily, P.J. Bednarski - Friday, November 1, 2019
Research studies the "jobs-to-be-done" usefulness of products, since customers often buy produc ...
- LinkedIn Tops Google, Twitter For Researching Colleagues, Industry Execs, Thought Leaders
Research Intelligencer, Joe Mandese - Monday, November 4, 2019
Using digital media to research the reputations of colleagues, other industry exe ...
- Millennials Are Failing To Save Because Of Low Wage Growth
Around the Net In MAD London, Sean Hargrave - Friday, November 1, 2019
A report from the Institute of Fiscal Studies reveals there is go ...
- Emotion Is Key To Winning Christmas, Not Elton John
London Blog, Sean Hargrave - Friday, November 1, 2019
The stats show that emotional engagement is the key to a t ...
- Shifting Tastes Alter Breakfast Menus, But Eggs Still Rule The Roost
Marketing Daily, Steve Ellwanger - Thursday, October 31, 2019
More than one-third of restaurants operators have seen an increase in breakfa ...
- Ecommerce Advertising Soars, Amazon Benefits
Around the Net In MAD London, Sean Hargrave - Thursday, October 31, 2019
Ecommerce advertising has increased by 115% year-on-year and Amazon is the ma ...
- Surprise: Storytelling In Ads Not Always Best Choice
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2019
New research indicates brands may be better off if they don't te ...
- Not A Trick: Candy Buyers Have Vastly Different Profiles
MediaDailyNews, Cha Iwai - Wednesday, October 30, 2019
Purchasers of chocolate vs. candy are often quite different people. ...
- Forecast Predicts Advertising/Marketing Pacing The Overall Economy
Research Intelligencer, Joe Mandese - Thursday, October 31, 2019
While traditional media will continue to lag overall economic growth, total ...
- TV's 'Reach' Drifts Lower, Average Time Spent Per Network Rises
Television News Daily, Wayne Friedman - Wednesday, October 30, 2019
Only six of the 101 networks tracked increased their reach in t ...
- Forrester Warns 2020 Is Make Or Break For CMOs
Around the Net In MAD London, Sean Hargrave - Wednesday, October 30, 2019
Forrester has a dire warning for the CMO. As many brands dit ...
- Consumers Spend $74B Annually On Pets
Marketing Daily, Tanya Gazdik - Tuesday, October 29, 2019
Study: Pet owners are the new parents, and young people especially s ...
- Ad Execs See Too Much Focus On D2C Brands, But Acknowledge They Are Innovating Media
MediaDailyNews, Joe Mandese - Wednesday, October 30, 2019
Two-thirds of ad execs believe there currently is too much focus ...
- Some Ecommerce Product Categories With Less Info Need Paid Ads To Perform Well
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 30, 2019
Depending on the product category, sponsored listings can improve consumer search effectivene ...
- DR TV Trending Toward Longer Units, Use Of :45s Is Soaring
Research Intelligencer, Joe Mandese - Wednesday, October 30, 2019
The buzz in the ad trade press may be about brand markete ...
- UK 2019 Ad-Spend Growth Revised Up To 5%
Around the Net In MAD London, Sean Hargrave - Tuesday, October 29, 2019
AA and Warc have upgraded UK ad-spend growth by 0.4% to rea ...
- UK Digital Ad Spend Soars, But What About The Brand Impact?
London Blog, Sean Hargrave - Tuesday, October 29, 2019
Digital ad spend is soaring, but only a quarter of campaigns a ...
- Over 55s Like Their Brands 'Sexy'
Around the Net In MAD London, Sean Hargrave - Friday, October 25, 2019
Consumers ages 55 and over do not want boring brands. According ...
- Will The BBC And TV Licence Survive Gen Z?
London Blog, Sean Hargrave - Friday, October 25, 2019
Less than half of the Gen Z audience is regularly watching B ...
- WPP Shareholders Approve Kantar Sale To Bain
MAD, Steve McClellan - Thursday, October 24, 2019
As part of the deal, Kantar will be spun out of W ...
- Sports Rights Spending Soars
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
Spending on global sports rights has doubled over the past six yea ...