- GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet
MediaDailyNews, Joe Mandese - Monday, November 18, 2019
To illustrate the relative role that paid media-based advertising has in t ...
- Millennials: Twice As Likely As Boomers To Donate To News Outlets
Research Intelligencer, - Monday, November 18, 2019
While subscriptions are still the most common way to pay for new ...
- Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will
Research Intelligencer, Joe Mandese - Monday, November 18, 2019
Sparks & Honey's new report puts significant dimensions around the potential ...
- YouTube Earnings Of Top Digital Marketing 'Gurus'
Research Intelligencer, Joe Mandese - Monday, November 18, 2019
For a guy who began his digital marketing career blogging about win ...
- Most Brits Will Not Pay More Than GBP20 A Month For Streaming
Around the Net In MAD London, Sean Hargrave - Friday, November 15, 2019
There is a limit to how much Brits will pay for streami ...
- Influencers Charging Twelve Times More Than Five Years Ago
Around the Net In MAD London, Sean Hargrave - Friday, November 15, 2019
Research from marketing firm Izea shows the popularity of influencers means t ...
- Brits Just Don't Trust Influencers, But Rather Family And Friends
Around the Net In MAD London, Sean Hargrave - Friday, November 15, 2019
Mindshare research shows that influencers are the least trusted source of recommendation ...
- Are Influencers Seriously Overpaid?
London Blog, Sean Hargrave - Friday, November 15, 2019
Compared to their trust levels, it's hard not to answer "yes" a ...
- Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad Campaigns
Research Intelligencer, - Monday, November 11, 2019
Location data is increasingly considered the panacea for targeting, but a n ...
- Local OTT Ad Spending Forecast To Double To $2.1 Billion By 2024
Research Intelligencer, - Tuesday, November 12, 2019
The growth in connected TVs will support demand for locally activated over-the-t ...
- World's 100 Most Valuable Brands Now Worth $3.81 Trillion: More Than The GDP Of Germany
Research Intelligencer, Joe Mandese - Friday, November 15, 2019
The world's 100 most valuable brands represent a combined value of $3. ...
- Digital Antenna Ownership On The Rise
Television News Daily, Wayne Friedman - Thursday, November 14, 2019
Almost three-quarters of antenna owners use at least one of the bigge ...
- Report Finds Agency Digital Ad Fraud Rates Drop To 1.41%, Lowest So Far
Research Intelligencer, Joe Mandese - Thursday, November 14, 2019
The ad industry has made strides filtering fraudulent ads out of digit ...
- Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable?
Research Intelligencer, Joe Mandese - Thursday, November 14, 2019
Based on a quarterly analysis of marketers' self-reported assessment of their spendi ...
- Virtual Pay TV Services See Slowing Growth
Television News Daily, Wayne Friedman - Wednesday, November 13, 2019
New virtual pay TV providers continue to see rising prices, with month ...
- The Dash To Cyber Monday: Research Shows An Earlier Shopping Cycle
Email Insider, Ray Schultz - Wednesday, November 13, 2019
Last year, holiday-themed emails pulled lower open rates -- but higher conversio ...
- eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline
MediaDailyNews, Joe Mandese - Wednesday, November 13, 2019
The U.S. TV ad marketplace peaked in 2018 and will never retu ...
- Data Consumption Jumps By More Than 20%, Reflects Shift From Linear To Streaming Media
Research Intelligencer, Joe Mandese - Wednesday, November 13, 2019
Broadband data consumption by American households is accelerating, mainly due to t ...
- Mixed-Reality App Installs Forecast To Hit 10 Billion By 2024
Digital News Daily, Gavin O'Malley - Monday, November 11, 2019
In order for advertising to become appealing to high-spending advertisers over mixed-reali ...
- Zenith: Global Beauty Ad Spend To Hit $15.8 Billion By 2021
MAD, Larissa Faw - Monday, November 11, 2019
In a new report, the agency notes there has been a shi ...
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Three-quarters of consumers say they like to receive rewards such as fr ...
- Mixed Signals For Black Friday, Cyber Monday: Consumers Opt For Digital Vs. Broadcast
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Consumers indicated mixed signals for Black Friday and Cyber Monday, and wh ...
- Analyst: Legacy Pay TV Will Lose More Subscribers In Q4, Virtual Pay TV To See Small Gains
Television News Daily, Wayne Friedman - Monday, November 11, 2019
Pivotal Research Analyst Jeff Wlodarczak estimates net losses in Q4 will amou ...
- Streaming Services' Content Costs Grow, Challenging Profitability
Television News Daily, Wayne Friedman - Monday, November 11, 2019
Netflix, Disney+, Apple TV+, Amazon, NBC's Peacock and AT&T's HBO Max cou ...
- Wanna Crack TV? Daytime Might Be A Surprising Route
London Blog, Sean Hargrave - Monday, November 11, 2019
Better than a prime-time soap spot? Early morning and daytime slots g ...
- Influencer Marketing Has Peaked -- Here's What's Next
Marketing Daily, Sarah Mahoney - Friday, November 8, 2019
Gen Z wants to know "what real people think before making ...
- GroupM: SVOD Emerges As Multibillion Ad Category, Growing Incrementally Per Year
MediaDailyNews, Joe Mandese - Monday, November 11, 2019
Noting that two of the category's biggest players -- Netflix and AT& ...
- Beauty Ad Spending Shifts From TV/Magazines To Digital, Reflects E-Commerce Trend
Research Intelligencer, Joe Mandese - Monday, November 11, 2019
Beauty advertising, long associated with glossy magazines like Conde Nast's 'Vogue' ...
- Pre-Sales Of Disney+ Reveal Range Of Consumer Demand, Price Elasticity
Research Intelligencer, Joe Mandese - Monday, November 11, 2019
As the streaming wars heat up with a bevy of new entri ...
- 'Brand Activism' On The Rise, Report Suggests
Around the Net In MAD London, Sean Hargrave - Friday, November 8, 2019
Research from the World Media Group suggests brand activism is on t ...