- Digital, Display, Programmatic Ad Spending: 2012-2021
Research Intelligencer, Joe Mandese - Monday, November 25, 2019
This "Research Intelligencer" chart visualizes the rapid growth programmatic has had ...
- Search Behavior Follows 'Pinball' Pattern, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 25, 2019
A Nielsen Norman Group study shows the weight of the image ...
- EMarketer Predicts Media Spend Will Flatline In The UK Next Year
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
The latest figures from eMarketer predict a growth of 6.2% in med ...
- Aldi Named UK's Most Effective Christmas Ad By Kantar
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
According to Kantar, this year's most effective Christmas ad is Aldi a ...
- Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
Email Insider, Ray Schultz - Friday, November 22, 2019
Third-party vendors are deluging the market with badly qualified, non-permission-based email list ...
- Politics Actually More Partisan Than Team Sport, Albeit Less So For Men
Marketing Politics Weekly, Joe Mandese - Friday, November 22, 2019
The current divisive state of partisan American politics is often compared ...
- WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media
MediaDailyNews, Joe Mandese - Thursday, November 21, 2019
On the heels of a report from the American Association of Advertisi ...
- Outdoor Ad Spending Rises 7% In Q3, And Year-To-Date
Research Intelligencer, - Friday, November 22, 2019
Out-of-home advertising revenue rose 7% to $1.98 billion in the third quart ...
- The Rise And Fall Of TV Ad Value, According To Google
Research Intelligencer, Joe Mandese - Friday, November 22, 2019
While the supply of TV gross ratings points has declined 31% (amo ...
- UK Tech Start-Ups Hit Record Level Of Investment
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Figures from VC firm Atomico suggest British tech start-ups attracted a reco ...
- Publishers Look For Non-Publishing Income As Revenue Dips
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
AOP and Deloitte figures show digital publishing revenues dipped more than ...
- Nielsen: Time Spent With TV Eroding Faster For Men Than Women
Research Intelligencer, Joe Mandese - Thursday, November 21, 2019
While total time spent with TV has been eroding for all American ...
- Study Finds 'Fake News' Has Real Cost: $78 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 20, 2019
Brands lose about $235 million annually from unknowingly running ads alongside fa ...
- Disney+ Subscribers Could Hit 15 Million To 18 Million In 2020: Analyst
Television News Daily, Wayne Friedman - Thursday, November 21, 2019
Bernstein Research analyst Todd Juenger expects between 106 million and 138 milli ...
- Reuters Institute Opens Fellowship Programme In Oxford
Around the Net In MAD London, Sean Hargrave - Wednesday, November 20, 2019
"Press Gazette" reveals that the Reuters Institute for the Study of Journali ...
- Survey: Consumers Willing To Spend 50% More On Streaming Services
Digital News Daily, Karlene Lukovitz - Wednesday, November 20, 2019
Streaming users are paying average of $22 per month for 2 ...
- Brands Feel Heat From CCPA: Less Than Half Are Ready For It, Study Says
Email Insider, Ray Schultz - Wednesday, November 20, 2019
Companies feel their data practices are not mature, Osterman Research reports, a ...
- :30s Now Represent Two-Thirds Of Digital Video Ads Served
MediaDailyNews, Joe Mandese - Wednesday, November 20, 2019
For all the buzz surrounding shorter-length formats -- especially the six-second un ...
- Micro-Influencers Rank Audience Reach Their Top KPI
Research Intelligencer, Joe Mandese - Wednesday, November 20, 2019
Audience reach -- not engagement, conversions, followers, sentiment, traffic or clicks ...
- Search: Customers Feel Misled By Top-Ranked Results, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 19, 2019
Many ill-informed consumers consider top-ranking to be an indication of the quali ...
- Is John Lewis Losing Its Christmas Magic?
London Blog, Sean Hargrave - Tuesday, November 19, 2019
Its last three Christmas campaigns have been its least emotionally engaging, resear ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
MediaDailyNews, Joe Mandese - Tuesday, November 19, 2019
Nearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
- eMarketer Significantly Upgrades Snapchat's User Estimates, Cites Redesign
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
Snapchat's user base will jump 14.2%, ending 2019 with 293.01 million use ...
- Ad Execs Desire Integrated TV/Video Planning, But Most Still Handle Them Disparately
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
Three-quarters of ad execs would like to plan their TV and digit ...
- When It Comes To Kids, 'Constancy' May Be The New 'Recency'
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
New academic research suggests the best way to measure children's media usa ...
- Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This Season
Television News Daily, Wayne Friedman - Monday, November 18, 2019
Analysis of longer time-shifted availability of network prime-time shows up to ...
- Very Campaign Is More Engaging Than John Lewis
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has be ...
- Toyota, Tesla Most Popular Brands For EV Shoppers
Drive Time, Tanya Gazdik - Monday, November 18, 2019
Survey from CarGurus shows that consumer intent to purchase electric vehicles ...
- Amazon Most Valuable Brand, Passing Apple and Google
Marketing Daily, Sarah Mahoney - Friday, November 15, 2019
Kantar's BrandZ Top 100 values Amazon at $334.65 billion, or a thi ...
- Evaluating TV's Enhanced Role In A Full-Funnel Environment
MediaDailyNews, Artie Bulgrin - Monday, November 18, 2019
The lines are blurring between TV's role as a high-reach, long-term bra ...