- UK Ad Growth Figures Hide Print's Alarming Demise
London Blog, Sean Hargrave - Monday, December 2, 2019
GroupM's figures are upbeat -- but print's share of UK ad spe ...
- WFA: Traditional Media Price Inflation To Outpace Digital In The U.S. Next Year
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
Ad costs in the major media will expand at a lower ra ...
- Marketers Identify Tracking, Accountability, Transparency As Greatest Trust 'Weaknesses'
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
"Tracking,' defined as benchmarking the value of a marketing organization's performance ov ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing informati ...
- Incorrect Online Information Plagues Struggling Retailers
Research Intelligencer, - Monday, December 2, 2019
Incorrect online information is often associated with stores that end up shutti ...
- Report Finds Horizon Among Best, But GroupM And Publicis Among Worst Media Debtors
Research Intelligencer, Joe Mandese - Monday, December 2, 2019
As far as media debtors are concerned, most big ad agencies aren ...
- Why The Ad Industry's Attention Finally Is Shifting To, Well, Attention
RTBlog, Joe Mandese - Monday, December 2, 2019
Despite the emergence of a Golden Age of data and ad tec ...
- Tesla Led Last Year's Black Friday For Luxury Automakers
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2019
Tesla customers were the most brand-loyal, with 94% of those visiting ...
- Americans Grow Apathetic But Remain Committed To Democracy (Even If They Don't Talk About It)
MediaDailyNews, Joe Mandese - Friday, November 29, 2019
More than a third (38%) of U.S. adults say they've grown apathet ...
- Holiday Season Forecast 2019: $143.8B In Online Spending, $4B On Thanksgiving
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 29, 2019
Adobe Analytics data released Thursday estimates consumers spent $52 billion online ...
- Brits Are Worried By Fake News But Reluctant To Pay For Stories
Around the Net In MAD London, Sean Hargrave - Wednesday, November 27, 2019
Nearly two in three Brits are worried about fake news, YouGov figur ...
- Why Fake News Fears Will Not Lead To Spike In Subscriptions
London Blog, Sean Hargrave - Wednesday, November 27, 2019
Yes, Brits are worried by fake news but with so much quali ...
- Brand Authenticity, Transparency Outweigh Sustainability
Marketing Daily, Steve Ellwanger - Tuesday, November 26, 2019
In study, 41% cited authenticity/transparency as their most important value for bra ...
- Disney's Hulu Posts Nearly $700M In 2019 Ad Revenue, $1.3B In Subscriber Revenue
Television News Daily, Wayne Friedman - Tuesday, November 26, 2019
Although Hulu's recent advertising results seem to be accelerating, Bernstein Research ...
- Only 5% Of Black Friday 'Bargains' Are Value For Money
Around the Net In MAD London, Sean Hargrave - Tuesday, November 26, 2019
"Sky News" is reporting on the findings of research at the consum ...
- Does Anyone Get Anything Out Of Black Friday?
London Blog, Sean Hargrave - Tuesday, November 26, 2019
Just 5% of "bargains" are good value as retailers cannibalise sales. ...
- Are You Ready For 'Very Big Data?'
Research Intelligencer, Joe Mandese - Tuesday, November 26, 2019
If you thought Big Data was big, just wait for the volu ...
- UK Programmatic Growth Slowing Down In 2019
Around the Net In MAD London, Sean Hargrave - Monday, November 25, 2019
"Campaign" is suggesting that privacy concerns may be behind a slowdown ...
- D2Cs: Faster Than Legacy Brands, But Surprisingly Traditional
D2C Insider, Sarah Mahoney - Monday, November 25, 2019
More than three-quarters of D2C founders say their company can go fr ...
- Global Video Gaming Revenue To Grow 10% This Year
MediaDailyNews, Wayne Friedman - Friday, November 22, 2019
Global video gaming revenue is poised to rise 10% in 2019 v ...
- Digital, Display, Programmatic Ad Spending: 2012-2021
Research Intelligencer, Joe Mandese - Monday, November 25, 2019
This "Research Intelligencer" chart visualizes the rapid growth programmatic has had ...
- Search Behavior Follows 'Pinball' Pattern, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 25, 2019
A Nielsen Norman Group study shows the weight of the image ...
- EMarketer Predicts Media Spend Will Flatline In The UK Next Year
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
The latest figures from eMarketer predict a growth of 6.2% in med ...
- Aldi Named UK's Most Effective Christmas Ad By Kantar
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
According to Kantar, this year's most effective Christmas ad is Aldi a ...
- Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
Email Insider, Ray Schultz - Friday, November 22, 2019
Third-party vendors are deluging the market with badly qualified, non-permission-based email list ...
- Politics Actually More Partisan Than Team Sport, Albeit Less So For Men
Marketing Politics Weekly, Joe Mandese - Friday, November 22, 2019
The current divisive state of partisan American politics is often compared ...
- WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media
MediaDailyNews, Joe Mandese - Thursday, November 21, 2019
On the heels of a report from the American Association of Advertisi ...
- Outdoor Ad Spending Rises 7% In Q3, And Year-To-Date
Research Intelligencer, - Friday, November 22, 2019
Out-of-home advertising revenue rose 7% to $1.98 billion in the third quart ...
- The Rise And Fall Of TV Ad Value, According To Google
Research Intelligencer, Joe Mandese - Friday, November 22, 2019
While the supply of TV gross ratings points has declined 31% (amo ...
- UK Tech Start-Ups Hit Record Level Of Investment
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Figures from VC firm Atomico suggest British tech start-ups attracted a reco ...