- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.co ...
- Direct Navigation, Email Drove Most Black Friday Visits to Shopping Websites
Research Intelligencer, - Thursday, December 5, 2019
Social media only drove 7% of visits to shopper sites, but traff ...
- Magazine 'Media Mix' Shifts To Mobile, Video: Total Audience Rises 24% In 5 Years
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
What a difference five years makes, at least in terms of h ...
- Study Finds Cash, Not 'Experiences,' Most Desired Holiday Gift -- Especially Among Gen Zers
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
A study using innovative "chat-based" research methodology finds that nearly three ...
- Nothing Cryptic About It -- Americans Still Prefer Cash
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
Despite the buzz of digital payment systems, cryptocurrencies and other non-traditional for ...
- Most Marketers To Give Up On Personalisation, Gartner Predicts
Around the Net In MAD London, Sean Hargrave - Wednesday, December 4, 2019
Gartner research predicts four in five marketers will give up on personalisati ...
- Digital Report Card: How Brands Are Doing As 2020 Looms
Email Insider, Ray Schultz - Wednesday, December 4, 2019
Email is rated as effective by less than half of marketers surveye ...
- Smoker Data Revealed In British-American Tobacco Breach In Romania
Email Marketing Daily, Ray Schultz - Wednesday, December 4, 2019
Email address, gender and date of birth were also exposed, according ...
- The Duopoly Is Back In The EU Dock -- Expect Massive Fines
London Blog, Sean Hargrave - Wednesday, December 4, 2019
If they can prove they stick to GDPR, they will be fin ...
- Fox Continues To Dominate Conservative News Publishers, Posts Strong October Gains
Marketing Politics Weekly, Joe Mandese - Monday, December 2, 2019
The analysis, which tracks changes in the volume of unique visitors f ...
- What's Red & Blue And A Toss-Up All Over: Bloomberg's Political Media Spending
Marketing Politics Weekly, Joe Mandese - Monday, December 2, 2019
Mike Bloomberg's initial flight of paid political advertising buys backing his Presidenti ...
- Americans Angry World Leaders Joked About President, Say 'USA' Has Lost Brand Esteem
Marketing Politics Weekly, Joe Mandese - Wednesday, December 4, 2019
After seeing other world leaders joking about the U.S. President behind h ...
- The Great Targeting Paradox: People Like Personalization, But Don't Want To Be Tracked
Research Intelligencer, Joe Mandese - Wednesday, December 4, 2019
"Personalization" may now be the biggest buzzword in marketing, but it al ...
- Study Finds Loyalty Programs Sagging, 2 In 5 Consumers Now Avoid Them
Research Intelligencer, Joe Mandese - Wednesday, December 4, 2019
Consumer loyalty programs are popular with retailers and brand marketers but a ...
- Mixed Picture For Black Friday Retail Sales
Around the Net In MAD London, Sean Hargrave - Tuesday, December 3, 2019
"Sky News" is reporting on a mixed set of figures, which sh ...
- Think Globally, Act Locally: McDonald's Shows There's No Accounting For Taste
MAD London, Luke Smith - Tuesday, December 3, 2019
Is relying on central marketing hubs preventing agencies from tapping into loc ...
- GroupM Revises U.S. 2019 Ad Growth Up To 6.2%, 2020 Down To 4.0%
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2019
GroupM now projects U.S. advertising will expand 6.2% to $244 billion ...
- eMarketer Projects Gains In Daily Time Spent With Digital Video, Smaller Shares Going To Netflix, YouTube
Research Intelligencer, Joe Mandese - Tuesday, December 3, 2019
A new eMarketer report projects Netflix and YouTube -- the sector's t ...
- Sports TV Homes Key To Pay TV's Future
Television News Daily, Wayne Friedman - Monday, December 2, 2019
Sports TV viewers with cable, satellite or telco TV packages will ...
- Netflix's Potential Subscribers Estimated At 300 Million Globally: Research
Television News Daily, Wayne Friedman - Monday, December 2, 2019
With over 100 worldwide digital and pay TV distribution partnerships covering ...
- One In Four Teens Addicted To Their Smartphone
Around the Net In MAD London, Sean Hargrave - Monday, December 2, 2019
Researchers at King's College, London have found that one in four tee ...
- Most Firms Will Abandon Personalization By 2025: Gartner
Email Marketing Daily, Ray Schultz - Monday, December 2, 2019
Facing cluttered inboxes, consumers will ignore personalized messages. Gartner finds 27% ...
- UK Ad Growth Figures Hide Print's Alarming Demise
London Blog, Sean Hargrave - Monday, December 2, 2019
GroupM's figures are upbeat -- but print's share of UK ad spe ...
- WFA: Traditional Media Price Inflation To Outpace Digital In The U.S. Next Year
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
Ad costs in the major media will expand at a lower ra ...
- Marketers Identify Tracking, Accountability, Transparency As Greatest Trust 'Weaknesses'
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
"Tracking,' defined as benchmarking the value of a marketing organization's performance ov ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing informati ...
- Incorrect Online Information Plagues Struggling Retailers
Research Intelligencer, - Monday, December 2, 2019
Incorrect online information is often associated with stores that end up shutti ...
- Report Finds Horizon Among Best, But GroupM And Publicis Among Worst Media Debtors
Research Intelligencer, Joe Mandese - Monday, December 2, 2019
As far as media debtors are concerned, most big ad agencies aren ...
- Why The Ad Industry's Attention Finally Is Shifting To, Well, Attention
RTBlog, Joe Mandese - Monday, December 2, 2019
Despite the emergence of a Golden Age of data and ad tec ...
- Tesla Led Last Year's Black Friday For Luxury Automakers
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2019
Tesla customers were the most brand-loyal, with 94% of those visiting ...