- Study Finds Brand Loyalty Fleeting, Consumers Easily Convinced To Switch
Research Intelligencer, - Wednesday, December 18, 2019
Brand loyalty is fleeting for most consumers, especially older generations and lower-inco ...
- Microsoft Windows Gets Bing Visual Search Feature
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 16, 2019
Consumers who are at a loss for words to describe an it ...
- Tracking Consumers' Changing Views on D2C Brands
D2C Insider, Sarah Mahoney - Sunday, December 15, 2019
"The lines between D2C and regular retail continue to blur," says Ka ...
- BBC And ITV Are Beating Netflix, Amazon For Second Screeners
London Blog, Sean Hargrave - Monday, December 16, 2019
Terrestrial channels are more suited to second screening, but the gap ...
- VW Examines America's Love Affair With SUVs
Marketing Daily, Tanya Gazdik - Saturday, December 14, 2019
Gen Z and Millennials rank the overall safety of the vehicle ...
- Your Brand Needs A Gender Shakeup
Marketing Daily, Sarah Mahoney - Saturday, December 14, 2019
While most brands still approach marketing from a distinctly male-versus-female perspective, young ...
- GroupM Expands Share Of Big 6 Media Billings, 'All Others' Remains No. 1 In Total Market
Research Intelligencer, Joe Mandese - Monday, December 16, 2019
Despite being a year of corporate transition, GroupM bettered the media billin ...
- Half Of UK Consumers Will Only Buy From Firms With Four Or More Stars
Around the Net In MAD London, Sean Hargrave - Friday, December 13, 2019
Only half of UK consumers would consider buying from a company wi ...
- Executive Shifts At Kantar Media
MAD, Steve McClellan - Thursday, December 12, 2019
Pete Rumpel has been named CEO of the North America region, succeedi ...
- Nielsen Data Highlights Challenges Of Healthy Food Choices
Marketing Daily, Steve Ellwanger - Thursday, December 12, 2019
There's a gap between intentions to eat better and what people actual ...
- Brands Should Mind Timing When Sending Releases
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2019
"Marketing teams have fallen into certain routines, but these practices have nev ...
- Eric Salama To Step Down As Kantar CEO
MAD, Steve McClellan - Tuesday, December 10, 2019
The search for a new CEO will begin immediately. Salama will rema ...
- If Biden's The Democratic Frontrunner, Nobody Told The GOP
Mediapsssst, Richard Whitman - Tuesday, December 10, 2019
At least that's the latest assessment from Kantar's political advertising research un ...
- More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead: Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 11, 2019
Data released this week suggests marketers may want to begin their sear ...
- Clients Slightly More Tolerant Than Agencies Re Disney-Like Pitch Terms
Research Intelligencer, Joe Mandese - Wednesday, December 11, 2019
Advertisers and agency media buyers both deem Disney-like account pitches requiring ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
The IAB report cites 37% growth in ad spending on OTT platfor ...
- Just in Time for Christmas: More Search Eye-Tracking
Media Insider, Gord Hotchkiss - Tuesday, December 10, 2019
The Nielsen Norman study looks at how a more visually rich a ...
- What Motivates Consumers To Shop Online: Familiarity, Free Shipping, Deals
Research Intelligencer, - Wednesday, December 11, 2019
With retailers like Amazon, Walmart and Target selling ad space and pa ...
- Adland Has A Massive Diversity And Inclusion Task Ahead
Around the Net In MAD London, Sean Hargrave - Monday, December 9, 2019
A survey of adland executives suggests the industry has much work ...
- As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020
MAD, Larissa Faw, Steve McClellan - Monday, December 9, 2019
A weakening global economy will keep underlying ad-spend growth in the m ...
- Think You Know Football Fans? Not So Fast
MediaDailyNews, Cha Iwai - Monday, December 9, 2019
To better understand the underlying motivations and interests of the subgroups th ...
- Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
Digital media, especially internet display, video and search advertising, continue to ...
- Radio Still Dominates Share Of Ad-Supported Audio Time
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
For all the incursions by digital media, conventional radio continues to domina ...
- Study Finds Gen Zers Search-Savvy, Influenced By Social Media
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
A study by Adthena of consumers ages 18-24 finds Gen Zers a ...
- Is Personalisation A Step Too Far?
London Blog, Sean Hargrave - Friday, December 6, 2019
Shouldn't there be a little more mystery, and segments? Won't reading emoti ...
- WPP, Bain Complete Kantar Transaction
MAD, Steve McClellan - Thursday, December 5, 2019
The agreement, announced in July, was completed ahead of schedule. Net procee ...
- Press Becoming More Vigilant About Debunking President's False Comments/Tweets
Marketing Politics Weekly, Joe Mandese - Friday, December 6, 2019
Major U.S. news outlets are doing a better job of fact-checking a ...
- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.co ...
- Direct Navigation, Email Drove Most Black Friday Visits to Shopping Websites
Research Intelligencer, - Thursday, December 5, 2019
Social media only drove 7% of visits to shopper sites, but traff ...
- Magazine 'Media Mix' Shifts To Mobile, Video: Total Audience Rises 24% In 5 Years
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
What a difference five years makes, at least in terms of h ...