- As D2C Broadens, Analysts Zero In On Success Factors
D2C Insider, Sarah Mahoney - Monday, January 6, 2020
"We believe the most successful D2C brands are ones that offer t ...
- Digital Engagement Remains Flat, Despite Ad Innovation Efforts
Research Intelligencer, Joe Mandese - Monday, January 6, 2020
The good news is that ad engagement levels appear to be stab ...
- National TV Ad Revenue Slips Over A Two-Year Period
Television News Daily, Wayne Friedman - Thursday, January 2, 2020
Linear TV networks' national tv advertising continues to slip in the wa ...
- Fox Remains Dominant Conservative News Site, But Up-And-Comers Ascend
Marketing Politics Weekly, Joe Mandese - Thursday, January 2, 2020
While Fox News remains the most dominant source of right-wing news coverag ...
- Who Won 2019's Political PR Race? (Hint: She's Not Even Running)
Red, White & Blog, Joe Mandese - Thursday, January 2, 2020
Based on a survey of American consumers conducted by PR firm Bospa ...
- How Humanizing Virtual Assistants Earns Consumer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 2, 2020
Giving virtual assistants human qualities could prompt people to reveal more person ...
- 2019-20: TV Time-Shifted Viewing Holds Steady, Average Viewing Per Show Declines
Television News Daily, Wayne Friedman - Tuesday, December 31, 2019
Although time-shifted viewing for traditional TV networks continues to show slight growt ...
- Machine-To-Machine Everything Influences Search In 2020
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data fr ...
- Happy New Year: Well, Happier, Hopefully
Research Intelligencer, Joe Mandese - Tuesday, December 31, 2019
While most people worldwide consider themselves to be happy, the percentage slipp ...
- The World According To WARC
Mediapsssst, Richard Whitman - Sunday, December 29, 2019
In its latest ad trends report industry research service WARC has identifi ...
- Google: Suggestions To Transition Websites Into 2020
Performance Marketing Insider, Laurie Sullivan - Friday, December 27, 2019
Google Webmaster Trends Analyst John Mueller answered top-of-mind questions on everything fr ...
- Presidential Candidates Bloomberg, Steyer Continue To Spend Big On National TV Advertising
Television News Daily, Wayne Friedman - Thursday, December 26, 2019
The Tom Steyer 2020 campaign has spent $17.3 million on national/regional ...
- Obama Ties Current POTUS As 'Most Admired Man' In 2019
Marketing Politics Weekly, Joe Mandese - Monday, December 30, 2019
Two President -- the current one and former President Barack Obama ...
- Report: Black Professionals Stymied In Efforts To Reach The Top
Mediapsssst, Richard Whitman - Tuesday, December 24, 2019
The report, sponsored by Interpublic and other major corporations, found that bla ...
- Interpublic-Sponsored Study Finds Prejudice Persists For Black Corporate Pros
Research Intelligencer, Joe Mandese - Thursday, December 26, 2019
Black professionals working in the Midwest are most prone to experience prejudi ...
- Marketers Steadily Increase Use of Multi-Touch Attribution for Media Insights
Research Intelligencer, - Thursday, December 26, 2019
The percentage of advertisers in North America that had adopted MTA metho ...
- Want A First Look At 2020? Give Us Yours
MediaDailyNews, Joe Mandese - Friday, December 20, 2019
MediaPost is collaborating with the equities research team at Raymond James ...
- Bing Query Disinformation: Digging Deeper Into Stanford's Research
Performance Marketing Insider, Laurie Sullivan - Monday, December 23, 2019
For me, the study presented several unanswered questions. I wondered how personalizati ...
- Bing Top Search Results Filled With Disinformation, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 20, 2019
A report released this week found Bing's search engine results are fill ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch Intelligence
Email Insider, Ray Schultz - Friday, December 20, 2019
Multi-touch attribution use is growing. But only a minority of firms ha ...
- Brookings Scholars Warn: GDPR And CCPA Are Only The Beginning
Email Marketing Daily, Ray Schultz - Friday, December 20, 2019
Those laws could be the benchmark for even tougher federal privacy legislatio ...
- Agencies More Pessimistic Than Marketers On Ad/Media Services Business, Offer Different Solutions
Research Intelligencer, Joe Mandese - Friday, December 20, 2019
Agency execs are somewhat more pessimistic about the direction of the ...
- Survey: Social Media Will Be Leading Marketing Channel by 2029
Research Intelligencer, - Friday, December 20, 2019
While 14% of surveyed digital commerce leaders consider social commerce the mo ...
- FTC Settles With Unroll.Me Over Privacy, Rejects EPIC's Request For Tougher Terms
Digital News Daily, Wendy Davis - Tuesday, December 17, 2019
The deal requires Unroll.Me, owned by Slice Technologies, to delete data abo ...
- Political Ad Spending Reports Share Only Part Of Story
Marketing Politics Weekly, Kym Frank - Tuesday, December 17, 2019
Many of the reports fail often fail to mention other vital channe ...
- Noticias Telemundo Revamps Editorial, Digital For 2020 Election Coverage
Television News Daily, Fern Siegel - Tuesday, December 17, 2019
Pew Research projects 32 million Hispanics will be eligible to vote ...
- OMD Retains Global Billings Title For 2019
MAD, Steve McClellan - Monday, December 16, 2019
OMD is also first in the U.S. rankings. GroupM is the t ...
- 80% Of U.S. Apps Found To Have 'Dangerous Permissions,' Many From China, Russia, South Korea
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2019
An alarming analysis of mobile apps targeting users released today by Pixala ...
- Instagram Most Effective, Efficient Social Media Platform For Consumer Brand Engagement
Research Intelligencer, Joe Mandese - Tuesday, December 17, 2019
Instagram remains the most effective media platform in terms of generating respons ...
- Study Finds Brand Loyalty Fleeting, Consumers Easily Convinced To Switch
Research Intelligencer, - Wednesday, December 18, 2019
Brand loyalty is fleeting for most consumers, especially older generations and lower-inco ...