- 1 In 5 Brits Are Not Internet Users
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
New research from the Oxford Internet Institute has found that nearly o ...
- Strike Sees BA Reputation Plummet
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Today's strike action has seen BA nosedive to 55th out of ...
- A Quarter Of Young People Have Seen Drug Ads On Social
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
"The Telegraph" is calling on the Government to put more pressure ...
- BA Shows How Quickly Reputations Can Nosedive
London Blog, Sean Hargrave - Monday, September 9, 2019
From national treasure to 55th out of 65 in an airline reputati ...
- Toyota, 'Joker' Big Winners On NFL Kickoff
Marketing Daily, Tanya Gazdik - Sunday, September 8, 2019
Toyota drove the highest share of search engagement in the auto catego ...
- Microsoft Advertising Releases Negative Keyword Conflicts Report
Performance Marketing Insider, Laurie Sullivan - Monday, September 9, 2019
Microsoft Advertising has released what it is calling a product negative keywo ...
- Magna: Podcast Ad Spending Approaching $1 Billion
MediaDailyNews, Joe Mandese - Friday, September 6, 2019
Podcasting is poised to become a billion-dollar ad category, according to n ...
- Physical Appearance Impacts Online Reviews, Cornell University Research Finds
Performance Marketing Insider, Laurie Sullivan - Friday, September 6, 2019
Attractive reviewers have more clout with online recommendations, Cornell University research find ...
- Nielsen: Internet-Connected TV Now Enabled In 65% Of U.S. Homes
Research Intelligencer, Joe Mandese - Friday, September 6, 2019
More than two-thirds of U.S. households currently are enabled to stream vid ...
- Nielsen: Streamers Now Spend Nearly An Hour Daily With Nonlinear Content On Their TVs
Research Intelligencer, Joe Mandese - Friday, September 6, 2019
The average U.S. adult streamer now spends just under one hour ( ...
- Global SVOD Subs Racing Toward 1B; Disney+ Pegged At 75M By 2024
Digital News Daily, Karlene Lukovitz - Wednesday, September 4, 2019
But global pay-TV revenues are forecast to fall 14% due to low ...
- Did The UK Just Crack Viewability?
London Blog, Sean Hargrave - Wednesday, September 4, 2019
The UK just hit 70% in viewability for the first time ...
- IAS Report Continues Trend Of Mixed Digital Ad Quality Signals
Research Intelligencer, Joe Mandese - Wednesday, September 4, 2019
Yet another reputable source -- IAS (Integral Ad Science) -- reports mix ...
- Digital-Only Challenger Banks To Double In Size
Around the Net In MAD London, Sean Hargrave - Tuesday, September 3, 2019
Figures from Accenture predict that digital-only banks, such as Revolut and Monz ...
- 'Like' Button Is Social's Most Toxic Feature
Around the Net In MAD London, Sean Hargrave - Friday, August 30, 2019
The Royal Society of Public Health says the 'like' button is t ...
- HighWire Partners With SendGrid And AdButler On Email Alerts
Email Marketing Daily, Ray Schultz - Friday, August 30, 2019
The new arrangement will allow publishers to send custom content and advertisin ...
- Back-To-School Purchases Expected To Rise During Labor Day -- Don't Forget Teachers
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2019
With school back in session in some parts of the U.S., merchan ...
- Forrester: Amobee, 4C, Adobe Dominate 'Cross-Platform Video' Ad Offerings -- All Have Legacy Issues
Research Intelligencer, Joe Mandese - Friday, August 30, 2019
When it comes to implementing and managing cross-channel video ad campaigns, Amobe ...
- Academic Research On Social's Effects On Elections Stymied By Facebook
Mobile Insider, Gavin O'Malley - Thursday, August 29, 2019
The Social Science Research Council is accusing Facebook of jeopardizing an existi ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Thursday, August 29, 2019
Gartner classifies visual search as an emerging technology, on par with resul ...
- Nearly Half Of Finance Marketers Expect To Step Up In-Housing
Around the Net In MAD London, Sean Hargrave - Wednesday, August 28, 2019
Nearly half of senior marketers in the finance sector have said th ...
- Marketer Confidence Rebounds In August, Still Below Recent Highs
Research Intelligencer, Joe Mandese - Wednesday, August 28, 2019
The confidence top marketers have in the overall U.S. economy rebounded slight ...
- Nearly Two In Three Brits Fear No-Deal Brexit Will Mean Lower Incomes
Around the Net In MAD London, Sean Hargrave - Tuesday, August 27, 2019
Research from the7stars advertising agency shows that nearly two in three Bri ...
- 55+ Demo Now Accounts For More Than Half Of All TV Viewing
Research Intelligencer, Joe Mandese - Tuesday, August 27, 2019
TV has reached a new tipping point, as more than half ...
- Location-Based Ad Fraud: Probably Worse Than You Think
Video Insider, Karlene Lukovitz - Tuesday, August 27, 2019
Between 30% and 80% of location ad spend is being wasted d ...
- Programmatic Ad Quality Improves To Highest Level Yet, Industry 'Vigilance' Cited
Research Intelligencer, Joe Mandese - Friday, August 23, 2019
The volume of programmatic ads that could be categorized as questionable ...
- Fake News Or Censorship? The Nuanced Disinformation Battle
London Blog, Sean Hargrave - Friday, August 23, 2019
In a week dominated by Hong Kong account deletions, research shows th ...
- Controversial Fox News' 'Carlson' Sees Fewer Advertisers, Higher Unit Costs
Television News Daily, Wayne Friedman - Thursday, August 22, 2019
Fox News Channel's "Tucker Carlson Tonight" show has seen a sharp dr ...
- Many Followers Trust Influencers' Opinions More Than Friends'
Digital News Daily, Gavin O'Malley - Wednesday, August 21, 2019
A poll of 600 influencer followers finds 70% trust influencers' opinions mo ...
- Out-of-Home Ad Spending Accelerates In Q2
MediaDailyNews, Joe Mandese - Thursday, August 22, 2019
Out-of-home ad spending rose 7.7% during Q2 2019, according to an analys ...