- Q&A With Richard Zackon On 'AI For Media, Marketing & Advertising'
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2019
MediaPost Sept. 9 will kick off a new "blended learning" course f ...
- America's Healthiest Brands: Band Aid, Dawn, Hershey's
Research Intelligencer, Joe Mandese - Thursday, August 22, 2019
Johnson & Johnson's Band Aid currently is the "healthiest" brand in Americ ...
- Search Low Priority For Marketers In 2020, Video Tops List
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2019
Video marketing was cited as important to marketing strategies by 76%, follow ...
- MSNBC Ascends In TV News Trust: Fox News, 'Trump' Plummet
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2019
Citing coverage of gun violence as their primary driver of trust ...
- Gun Violence Affects TV News Trust: MSNBC Ascends, Trump Plummets
Research Intelligencer, Robert Passikoff - Tuesday, August 20, 2019
Citing renewed attention to gun violence as their primary driver regarding tru ...
- Ad Execs: Work As Hard During Summer, More From Home And On Vacation
MediaDailyNews, Joe Mandese - Monday, August 19, 2019
Ad execs -- especially marketers vs. agencies -- feel they work ...
- 15 Years After Google's IPO, Here's A Look At The Leading Tech Offerings
Research Intelligencer, Joe Mandese - Sunday, August 18, 2019
Today marks the 15th anniversary of Google's initial public offering, which preced ...
- Lack Of Sleep More Damaging To Children Than Social Media
Around the Net In MAD London, Sean Hargrave - Thursday, August 15, 2019
A report from the UCL Great Ormond Street institute of child heal ...
- The Scary Face Of Data: Consumers Are More Wary Than A Year Ago
Email Insider, Ray Schultz - Thursday, August 15, 2019
More than a fifth of consumers are unwilling to disclose their citizensh ...
- Word-of-Mouth On Social Media Influences Behavior
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2019
Both word-of-mouth and the example of others are two of the mo ...
- Amazon Becomes No. 1 CPG E-Tailer, Displaces The Long Tail
Research Intelligencer, Joe Mandese - Wednesday, August 14, 2019
Amazon is now the dominant source for e-commerce sales for consumer packag ...
- Mobile ID Services To Yield $7B-Plus For Mobile Operators By 2024
Digital News Daily, Gavin O'Malley - Monday, August 12, 2019
The use of unique mobile identifier services will put more than ...
- GroupM Finds Good News/Bad News In U.S.-China Trade War
MediaDailyNews, Joe Mandese - Monday, August 12, 2019
The escalating trade war between the U.S. and China is likely bo ...
- The Hispanic Market Is Booming Both Online And Offline, Nielsen Reports
MediaDailyNews, Ray Schultz - Tuesday, August 13, 2019
Hispanics are more likely to seek input from friends and family, a ...
- 'OTT Affluencers' Wield Outsized Influence...And Welcome Advertising
Video Insider, Karlene Lukovitz - Tuesday, August 13, 2019
Advertisers and platforms would do well to pay close attention to Ipsos ...
- Some UK Areas Still Lacking In 4G Coverage
Around the Net In MAD London, Sean Hargrave - Monday, August 12, 2019
"Mobile Marketing" is reporting on figures from Which? suggesting that the mobi ...
- Disc Sales Down A Fifth As Streaming Takes Hold
Around the Net In MAD London, Sean Hargrave - Monday, August 12, 2019
Kantar figures suggest that sales of physical DVDs and CDs are do ...
- How Brands Can Thrive Amid Consumer Distrust
MediaDailyNews, Brad Fay, Graeme Hutton - Monday, August 12, 2019
UM found low confidence in the perceived "truthfulness" of virtually every informati ...
- UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, Research
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 9, 2019
Consumers have a host of concerns, from search engines and marketplaces ...
- Correction: Unroll.Me Sold Email Data For Market Research Purposes
Digital News Daily, Wendy Davis - Friday, August 9, 2019
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental Healthcare
MediaDailyNews, Joe Mandese - Friday, August 9, 2019
Dr. Carl Marci, a clinical psychologist who helped pioneer the field ...
- Fox Regains Most Expensive Prime-Time CPM Status
Research Intelligencer, Joe Mandese - Friday, August 9, 2019
With an average upfront prime-time CPM of $43.40, Fox is the pricie ...
- Creative Unplugged: Teams Don't Always Connect Across Firms
Email Insider, Ray Schultz - Thursday, August 8, 2019
Despite fragmentation, most firms feel their creative supports their strategic goals, Ado ...
- GroupM Finds TV Ad Inflation Outpaces Consumer Price Hikes Three To One
Research Intelligencer, Joe Mandese - Wednesday, August 7, 2019
In an analysis published this week, GroupM Global President of Business Intelligen ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media Spending
Research Intelligencer, Joe Mandese - Thursday, August 8, 2019
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural med ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeti ...
- Google Tops Accuracy Rates For Interpreting Queried Images
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 30, 2019
Despite all the hype around machine learning, technology does a good j ...
- Half Of Brits Get Their News Through Social
Around the Net In MAD London, Sean Hargrave - Thursday, July 25, 2019
"Press Gazette" is reporting on Ofcom figures which reveal half of ...
- Mobile Drives European Advertising Growth
Around the Net In MAD London, Sean Hargrave - Friday, July 26, 2019
Digital is the driving force behind growth in European advertising and accordi ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone a ...