- Fake News Battle Crucial As Gen Z Turns Off TV News
London Blog, Sean Hargrave - Thursday, July 25, 2019
Parity reached between social and mainstream media means fake news must ...
- Kantar Expands D.C. Operation, Absorbs InterMedia
MAD, Steve McClellan - Wednesday, July 24, 2019
InterMedia is a global research consultancy that partners with "mission-driven" organizations ...
- CMOs Plan To Take More Digital Capabilities In-House
Around the Net In MAD London, Sean Hargrave - Wednesday, July 24, 2019
A majority of CMOs say they intend to bring more digital marketi ...
- As Brands Handle 'Grunt' Work, Agencies Supply Expertise
London Blog, Sean Hargrave - Wednesday, July 24, 2019
In some sectors, two in three CMOs are in-housing, but agencies wi ...
- Xandr's Community Adds Partners: A&E, AMC, Cheddar
Television News Daily, Wayne Friedman - Tuesday, July 23, 2019
Built on Xandr's technology and research, Community helps media buyers and seller ...
- Neil Armstrong Wins For Space Content But The Buzz On Social Goes To Women
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Fifty years on from humans walking on the moon, Taboola has conduct ...
- Supermarket Sales Down For First Time In Three Years
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Supermarket sales are down for the first time in three years ...
- Data Does NOT Equal People
Media Insider, Gord Hotchkiss - Tuesday, July 23, 2019
Data is a thin, wispy proxy for the rich bandwidth of t ...
- Cinema Will Achieve Faster Growth Than Digital Advertising Next Year
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Global internet advertising growth is slowing down to the point where, ...
- Google Reportedly Paying $5 For Your Face Specs
Performance Marketing Insider, Laurie Sullivan - Monday, July 22, 2019
Google bought George's face for $5. He's an engineer who is n ...
- Quality Content Boosts In-View Times For Advertisers
Around the Net In MAD London, Sean Hargrave - Friday, July 19, 2019
Quality content gives a boost to advertising, according to research from t ...
- How Streaming Service Subscribers Discover Content
Research Intelligencer, Joe Mandese - Friday, July 19, 2019
Digital interfaces, especially search, menus, programming guides and recommendation engines -- ...
- Nielsen Strategic Review Poised To Resolve, Outcome Unknown
MediaDailyNews, Joe Mandese - Thursday, July 18, 2019
Following Publicis' acquisition of Epsilon and WPP's sale of a majority sta ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director ...
- Marketing Growth Hits 0% As Brexit Fears Take Their Toll
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
The IPA Bellwether Report for Q2 2019 shows overall marketing growth grindi ...
- Boris And Brexit See Growth Grind To A Halt
London Blog, Sean Hargrave - Wednesday, July 17, 2019
Digital is doing ok -- but direct marketing is still waiting f ...
- Subaru, Lexus Tops In Brand Loyalty
Marketing Daily, Tanya Gazdik - Tuesday, July 16, 2019
"Customer loyalty is perhaps the most important metric for manufacturers," per J. ...
- Marketing Automation Mostly Focused On Campaigns, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 16, 2019
Marketing/sales alignment is ranked second as a reason to deploy automation, Ascen ...
- Top In-House Creative Agency Concern: Attracting, Keeping Talent Energized
Research Intelligencer, Joe Mandese - Tuesday, July 16, 2019
Keeping creative talent "energized" and attracting "top-tier" talent, are the two t ...
- Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves
Digital News Daily, Joe Mandese - Monday, July 15, 2019
Amazon continues to be improving the most in terms of perceived aggregat ...
- WPP To Sell 60% Of Kantar To Bain
MAD, Steve McClellan - Friday, July 12, 2019
The companies announced a definitive agreement early Friday that values the resear ...
- Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 15, 2019
Innovation is longer about creativity, but rather having the data and t ...
- Brands 'Out Of Touch' With American Women
Marketing Daily, Tanya Gazdik - Thursday, July 11, 2019
A whopping 74% of centennial (Gen Z) women believe advertising directed ...
- Single-Channel Challenge: Most SMBs Provide Limited Customer Experience
Email Insider, Ray Schultz - Thursday, July 11, 2019
Only a few small brands have a single view of the custome ...
- Third Of Netflix Users Would Consider Changing To Ad-Supported Option
Television News Daily, Wayne Friedman - Wednesday, July 10, 2019
Traditional and digital media executives believe sharply growing TV production and acquisiti ...
- Media Exhibits A Bias Against Muslims
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
A study by the Muslim Council of Britain has found media covera ...
- Millennials Have A Dim View Of Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
Millennials have a poorer view of brands than preceding generations, according ...
- Apple Prime: Is It Time?
Digital News Daily, Laurie Sullivan - Tuesday, July 9, 2019
As revenue growth from Google and stand-alone services slows, Macquarie Capital analys ...
- UK Public Wants The ICO To Enforce GDPR To The Hilt
London Blog, Sean Hargrave - Wednesday, July 10, 2019
Three in four of us want more action taken against the lik ...
- Local Ads To Hit $148.8 Billion In 2019, Traditional Media Share Drops
MediaDailyNews, Wayne Friedman - Tuesday, July 9, 2019
All local video -- over-the-air TV, local cable, local online video, out-of-ho ...