- Any Day Now On Kantar-Bain Deal
Mediapsssst, Richard Whitman - Tuesday, July 9, 2019
Bain will acquire around 60% of the research unit, which is valu ...
- Report Finds Ad Fraud Approaching One-Fifth Of User Traffic
Research Intelligencer, Joe Mandese - Wednesday, July 10, 2019
Invalid or fraudulent user traffic now accounts for 18% of all us ...
- Social Is Stalling As Trust Dips And Ad Growth Halves
London Blog, Sean Hargrave - Tuesday, July 9, 2019
The numbers are still big, but ad growth has halved as us ...
- Behavioral Shifts In Voice Search Demonstrate Need For SEO
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2019
About 58.6% of online U.S. adults -- 148 million -- have so ...
- 'Stranger Things' Pulls Record Views, Netflix #1 With Millennial Latinos
Video Insider, Karlene Lukovitz - Tuesday, July 9, 2019
'Stranger' pulls 40M+ views in four days, and a study finds Netfl ...
- Zenith Predicts Half Of Advertising Will Be Digital By 2021
Around the Net In MAD London, Sean Hargrave - Monday, July 8, 2019
Research from Zenith suggests that a half of all advertising budgets wi ...
- By 2022 A Quarter Of All Purchases Will Be Online
Around the Net In MAD London, Sean Hargrave - Monday, July 8, 2019
After discussing the impact of Brexit on the high street, eMarketer mak ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshapi ...
- UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New Experiences
MediaDailyNews, Joe Mandese - Friday, July 5, 2019
IPG Mediabrands' UM unit this week released findings of a global stu ...
- Breaking Mass Shooting News Prompted Google To Tweak Algorithm
Performance Marketing Insider, Laurie Sullivan - Friday, July 5, 2019
Former NASA research scientist Pandu Nayak, who joined Google 14 years ag ...
- Google, Digital Platforms Hit With Probe Into Ad Practices By UK CMA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 3, 2019
The "market study" of digital online ad practices is focused on Faceboo ...
- Social Media Ad Spend Growth Halves
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
The growth for social media advertising halved in Q1 this year compar ...
- Data Reveals VOD Cutting Into Linear TV Viewing
Digital News Daily, Karlene Lukovitz - Wednesday, July 3, 2019
Data points to long-form video (including Netflix), but not social video, replaci ...
- Buying From The Heart: The Theory Behind Behavioral Economics
Email Insider, Ray Schultz - Wednesday, July 3, 2019
Consumers are more impulsive than you might think. That's why it pa ...
- Harris, Warren Dominate Social Debate: Buttigieg Most 'Liked'
Marketing Politics Weekly, Joe Mandese - Friday, June 28, 2019
An analysis of Twitter data conducted by Sprout Social on each ...
- Netflix: Ad-Supported Vs. Non-Ad-Supported Subscription Models
Research Intelligencer, Joe Mandese - Wednesday, July 3, 2019
With speculation running rampant that Netflix might ultimately introduce ad-supported models, n ...
- Brands Must Rethink Luxury And Millennials, And Activism Too
London Blog, Sean Hargrave - Tuesday, July 2, 2019
Comscore offers surprises on luxury customers, and reveals that the public do ...
- Update: Bain Is Exclusive Bidder For WPP's Kantar
MAD, Steve McClellan - Monday, July 1, 2019
WPP on Monday confirmed reports that Bain is entering exclusive talks ...
- Bain Emerges As Likely Kantar Suitor, Deal Still Pending
MediaDailyNews, Joe Mandese - Monday, July 1, 2019
Private-equity firm Bain Capital has emerged as the likely suitor to acqui ...
- OTT Surpassing DVR, But Growth Is Slowing
Video Insider, Karlene Lukovitz - Tuesday, July 2, 2019
Comscore's latest report includes hints of maturing amid the go-go OTT landsc ...
- 2 in 3 Top Advertisers Suffer Potential Brand Safety Embarrassment
Around the Net In MAD London, Sean Hargrave - Monday, July 1, 2019
Two in three of the country's top 100 advertisers suffered from adver ...
- Nike Is Winning The Women's World Cup, Ad Research Shows
Around the Net In MAD London, Sean Hargrave - Monday, July 1, 2019
Nike's "Don't Change Your Dream, Change The World" television ad has be ...
- Majority Of U.S. News Sites Have Trackers Sending Data To Russia
Data & Programmatic Insider, Laurie Sullivan - Monday, July 1, 2019
About 92% of major news sites in the U.S., U.K., Canada a ...
- Forrester: B2Bs Think Their Sites Build Awareness, But Most Need Work
Digital News Daily, Gavin O'Malley - Friday, June 28, 2019
Websites are deemed more effective than digital advertising, search engine optimization, sal ...
- Women's World Cup Ads Are Too 'Woke' To Engage
London Blog, Sean Hargrave - Monday, July 1, 2019
Spots are failing because they focus on issues rather than the f ...
- P&G's 'The Look' Examines The Everyday Prejudice Black Men Experience
Marketing Daily, P.J. Bednarski - Friday, June 28, 2019
A new video lets viewers feel the same bias that so ma ...
- Time Connected To Media Continues To Climb, TV Loses Share
Research Intelligencer, Joe Mandese - Monday, July 1, 2019
Television's share of time spent connected to media fell to 39% ...
- Why Mary Meeker Kills Radio's Star
RTBlog, Joe Mandese - Monday, July 1, 2019
"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wiese ...
- NBCU Posts 18% Rise In Viewers For Second Democratic Presidential Debate
Television News Daily, Wayne Friedman - Friday, June 28, 2019
Total viewers for the second night of the debate for all thr ...
- Online Fashion Sales Growth Stalls
Around the Net In MAD London, Sean Hargrave - Friday, June 28, 2019
It isn't just the high street that is struggling -- online fashi ...