- U.S. Ad-Supported VOD Revenue To Outpace China's By 2023
Digital News Daily, Karlene Lukovitz - Thursday, June 27, 2019
And by 2024, U.S. will generate 34% of global AVOD revenues, ...
- IAB Lab Launches Data 'Nutrition' Labeling Program
Digital News Daily, Joe Mandese - Thursday, June 27, 2019
The IAB Technology Laboratory has completed the initial version of its da ...
- Convenient And Crucial, Digital Food Orders See Double-Digit Growth
Marketing Daily, P.J. Bednarski - Thursday, June 27, 2019
NPD found that 60% of digital food orders arrive via mobile app ...
- Auto Dealers Need To Employ Active Listening
Marketing Daily, Tanya Gazdik - Friday, June 28, 2019
Consumers are calling much later in the purchase process, so handling inbou ...
- How Google Balances Query Results In Search
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2019
Searchmetrics research analyzes the impact of a recent change designed to lim ...
- Children Want To Wipe Social Profiles Clean At 18
Around the Net In MAD London, Sean Hargrave - Thursday, June 27, 2019
Research from the London School of Economics calls on the Government ...
- Gender Stereotyping Worse In Britain Than America, Women Reveal
Around the Net In MAD London, Sean Hargrave - Thursday, June 27, 2019
Just as the ad rules in the UK have been changed ...
- Trigger Reactions: What Types Of Email Pull Best
Email Insider, Ray Schultz - Thursday, June 27, 2019
Cart abandonment emails do best in several metrics, but not all, ...
- Reporters Concerned About The Future Of Journalism
Around the Net In MAD London, Sean Hargrave - Wednesday, June 26, 2019
Three in four journalists are worried about the future of their professio ...
- FTC Urged To Investigate Discrimination Based On Data
Digital News Daily, Wendy Davis - Tuesday, June 25, 2019
"Major American corporations, including online and retail businesses, employers and landlords, a ...
- Slo-Mo Gen Z: They're Not That Hip To Digital
Email Insider, Ray Schultz - Wednesday, June 26, 2019
Studies show the younger cohort peers love contact and are least worri ...
- Digital Ad Reliance Paints A Bleak Future For Journalists
London Blog, Sean Hargrave - Wednesday, June 26, 2019
Reporters believe shrinking newsrooms and low-quality output are huge issues for publish ...
- So Much For Conventional Wisdom, Study Finds Consumers Connecting Longer On Long-Form Connected TV Ads
MediaDailyNews, Joe Mandese - Wednesday, June 26, 2019
In a finding suggesting the shift to shorter-form video ad units m ...
- What Consumers Do Not Trust About Technology
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 26, 2019
Search marketers may need to rethink the use of bots and automat ...
- Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 24, 2019
Facebook and Google reportedly stopped the FEC's efforts to regulate digital politic ...
- Why 85% Of Artificial Intelligence Projects Fail
Digital News Daily, Laurie Sullivan - Friday, June 21, 2019
When it comes to actually adopting the strategy and providing results su ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'
MAD, Larissa Faw - Friday, June 21, 2019
CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) ...
- Jeep, Disney Among Most Patriotic Brands
Marketing Daily, Tanya Gazdik - Friday, June 21, 2019
Dunkin, Chick-fil-A, Patagonia, Seventh Generation, USAA, "The New York Times" and t ...
- Wireless Industry Survey Shows Huge Yearly Increase In Mobile Data Usage
Marketing Daily, P.J. Bednarski - Monday, June 24, 2019
The CTIA reports Americans used 82% more mobile data in 2018 th ...
- Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices
Performance Marketing Insider, Laurie Sullivan - Monday, June 24, 2019
AI and machine learning should attract advertisers doing business with Google a ...
- Are Privacy Worries Behind 20% Drop In Facebook LIkes And Shares?
Around the Net In MAD London, Sean Hargrave - Friday, June 21, 2019
Could privacy scandals be changing attitudes to Facebook? According to "The Guardian ...
- How Do You Rate? Email Performance Benchmarks By Industry
Email Insider, Ray Schultz - Friday, June 21, 2019
Campaign Monitor reports average open and click-through rates for several industries. ...
- Influencer Marketing Laid Bare On 'Love Island'?
London Blog, Sean Hargrave - Friday, June 21, 2019
Time to switch to micro influencers and look beyond "likes" and "follower ...
- Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, June 21, 2019
Data and technology are fueling demand for digital out-of-home media, making ...
- WPP: Kantar Stake Sale Is On Pace
MediaDailyNews, Joe Mandese - Wednesday, June 19, 2019
WPP's plan to sell a majority stake of its Kantar research divisi ...
- The WFA's New Voice Coalition
Mediapsssst, Richard Whitman - Wednesday, June 19, 2019
Founded in partnership with Fast-Up Partners (FUP), the group was created followi ...
- Award-Winning Ads Are Becoming Less Effective
Around the Net In MAD London, Sean Hargrave - Wednesday, June 19, 2019
Don't tell anyone hoping to pick up an award in Cannes th ...
- In-Housing Isn't Agencies' Biggest Challenge -- It's Growth
London Blog, Sean Hargrave - Wednesday, June 19, 2019
Agencies may have feared the wrong enemy, as the new opportunity ...
- Comcast Pushes New Addressable Advertising Group
Television News Daily, Wayne Friedman - Tuesday, June 18, 2019
The group is forming because it says "addressability begins with the conte ...
- Brits Spend More Time On Mobile, Less On TV
Around the Net In MAD London, Sean Hargrave - Tuesday, June 18, 2019
Figures from eMarketer show that Britons' media consumption is almost unchanged compar ...