- Comcast Pushes New Addressable Advertising Group
Television News Daily, Wayne Friedman - Tuesday, June 18, 2019
The group is forming because it says "addressability begins with the conte ...
- Brits Spend More Time On Mobile, Less On TV
Around the Net In MAD London, Sean Hargrave - Tuesday, June 18, 2019
Figures from eMarketer show that Britons' media consumption is almost unchanged compar ...
- WFA Says Big-Value Work Unlikely To Be In-Housed
Around the Net In MAD London, Sean Hargrave - Tuesday, June 18, 2019
The World Federation of Advertisers is playing down the threat to t ...
- Mindshare U.S. Launches NeuroLab
MAD, Larissa Faw - Monday, June 17, 2019
Initial research focuses on audio storytelling, specifically where audio trumps visual creat ...
- Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTT
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2019
The ad industry believes the new standard will have the greatest positi ...
- A Proposal To Change TV's Upfront For The Better
Research Intelligencer, Ed Papazian - Tuesday, June 18, 2019
Can brands break free of the restrictive effects of corporate upfront time-buyin ...
- D2C Click-To-Shop Ads Drive Interaction For Carhartt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
The D2C interactive campaign informed consumers about the brand and its product ...
- Mobile App Brand Safety Violations Soar 194%
Around the Net In MAD London, Sean Hargrave - Monday, June 17, 2019
Mobile app fraud is ballooning, according to Double Verify's Global Insights 20 ...
- Branded Content Project Details Local Media Spend, ROI For Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results fr ...
- Facebook Debuts AI Habitat, Promotes Interactive Environments
Digital News Daily, Gavin O'Malley - Friday, June 14, 2019
The simulation platform is designed to train "embodied agents" like virtual robo ...
- Changing Partners: What To Look For When Seeking A New ESP
Email Insider, Ray Schultz - Monday, June 17, 2019
Red Pill reports that 76% of brands have switched email service provider ...
- Unilever Analyzes Marketers' Physiological DNA To Uncover Unconscious Bias
MAD, Larissa Faw - Monday, June 17, 2019
CANNES, FRANCE -- Unilever unveiled new research here today supporting its three-ye ...
- Marketers Want Alternatives To Amazon, Facebook, Google
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2019
Amazon, Facebook and Google will account for 43% of the $129.34 billi ...
- Voice Technology Slow To Catch On
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 14, 2019
Several recent studies, including some expected to be released this week, sugge ...
- Amazon Benefits Most When Social Ads Drive Search
Performance Marketing Insider, Laurie Sullivan - Friday, June 14, 2019
The impact of social campaigns on search advertising and marketing may se ...
- Video Transcription Opens New Doors For Search Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 13, 2019
Trint is the brainchild of reporter and former foreign correspondent Jeff Kofma ...
- Brexit Is Putting Brits Off Their News
Around the Net In MAD London, Sean Hargrave - Thursday, June 13, 2019
Nearly a third of Brits claim to be actively avoiding the ne ...
- GroupM Slightly Scales Back Global Ad Growth Forecast
Around the Net In MAD London, Sean Hargrave - Thursday, June 13, 2019
GroupM has scaled back growth predictions of the global advertising market ...
- ROI Data Shows Amazon Ascendant, Facebook Under Continuing Scrutiny
Digital News Daily, Joe Mandese - Thursday, June 13, 2019
Based on a quarterly analysis of marketers' self-reported assessment of their spendi ...
- Fake News Is A Concern, But Why Pay When Quality Is Free?
London Blog, Sean Hargrave - Thursday, June 13, 2019
Brits are concerned about disinformation -- but only 9% pay for ne ...
- Mobile Consumption Outpaces TV
Mobile Insider, Gavin O'Malley - Thursday, June 13, 2019
The average U.S. adult will spend 3 hours and 43 minutes p ...
- Mary Meeker's Annual Internet Trends Report And What Search Marketers Should Know
Performance Marketing Insider, Laurie Sullivan - Thursday, June 13, 2019
Mary Meeker's 2019 Internet Trends report covers all things digital: from slowi ...
- Brits Are Worried About Fake News, But Only 9% Pay For Quality Content
Around the Net In MAD London, Sean Hargrave - Wednesday, June 12, 2019
According to the latest research from the Reuters Institute at Oxford Universi ...
- ArtIficial Intelligence Could Give Businesses A 20% Valuation Boost By 2030
Around the Net In MAD London, Sean Hargrave - Wednesday, June 12, 2019
Delegates at London Tech Week have been told that businesses investing ful ...
- Facebook Promotes Study App, Shifts To Reward-Based Market Research
Digital News Daily, Gavin O'Malley - Tuesday, June 11, 2019
The new offering emphasizes transparency, data safety and compensation for all participa ...
- Despite Brexit, Adland Is Flourishing In The UK
London Blog, Sean Hargrave - Wednesday, June 12, 2019
If Brexit uncertainty is so bad, why is UK ad growth leadi ...
- Google Nets $4.7bn From US News Sites
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
The News Media Alliance has released figures that show Google makes near ...
- Amazon Beats Apple And Google To Become World's Most Valuable Brand
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
Amazon has beaten off stiff competition from Apple and Google to ...
- London Is The Top Destination For Foreign Tech Investment
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
London & Partners figures released at the start of the London Te ...
- Brands Face Hurdles In Integrating CX Data, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, June 11, 2019
Email is used as a source of data for analyzing cross-channel interactio ...