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WFA Says Big-Value Work Unlikely To Be In-Housed

  • The Drum, Tuesday, June 18, 2019 11:16 AM
The World Federation of Advertisers is playing down the threat to the industry from in-housing. According to The Drum, WFA research shows short turnaround creative roles are the most likely to be in-house, and possibly managing influencer programmes. However, the higher value roles of creative, search and media buying and planning would like remain outsourced to agencies.

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