- J.D. Power Cautions Automakers Against Relying On Incentives
Marketing Daily, Tanya Gazdik - Tuesday, November 7, 2017
With the 2018 auto sales forecast not looking much better than t ...
- Non-Parents Ads Spike Christmas Day
Research Brief, Jack Loechner - Tuesday, November 7, 2017
As every advertiser knows, says a new report by StrikeSocial, November a ...
- Two In Three Take Holiday Booking Action After Watching Online Videos
Around the Net In MAD London, Sean Hargrave - Monday, November 6, 2017
The way we book our holidays is changing, according to research ...
- Revenue, The Ultimate Metric
Research Brief, Jack Loechner - Monday, November 6, 2017
Marketers are under more scrutiny than ever, and increasingly more accountable, f ...
- Forrester Names 12 Search Agencies In Wave Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 3, 2017
The sixth Wave report uses 25 factors to evaluate search marketing agencie ...
- Baidu Releases Mobile App Data, Insights From White Paper
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 3, 2017
Searches and spending habits via smartphone seem to be on the ri ...
- Services Sector To End The Year On A High
Around the Net In MAD London, Sean Hargrave - Friday, November 3, 2017
"The Times" has some positive news for the services sector. It cit ...
- The Top Ten: Who's Best At Retail Email
Email Insider, Ray Schultz - Friday, November 3, 2017
Just what retailers have been waiting for: A ranking of the leade ...
- Happy Birthday Gets Your Attention
Research Brief, Jack Loechner - Thursday, November 2, 2017
Birthday email is one of the best-performing personalized marketing campaigns, and h ...
- Email Buzz: Content Use Surges In Manufacturing Sector
Email Insider, Ray Schultz - Wednesday, November 1, 2017
Content marketing has caught hold among manufacturers. And what's their top chann ...
- Traditional Automakers Lag In Perception Behind Self-Driving Upstarts
Marketing Daily, Tanya Gazdik - Wednesday, November 1, 2017
"The solution for automotive manufacturers is to put more emphasis in marketi ...
- Simmons Taps Nielsen Digital/Consumer Vet Feigenson As Chief
MediaDailyNews, Joe Mandese - Wednesday, November 1, 2017
Consumer media and marketing researcher Simmons Research has named Nielsen vet Andr ...
- Influence Squared
Research Brief, Jack Loechner - Wednesday, November 1, 2017
"Affluent" defines adults living in households with at least $125,000 in annu ...
- Consumer Confidence Is Down, But Big-Ticket Spending May Increase
Around the Net In MAD London, Sean Hargrave - Tuesday, October 31, 2017
Although overall consumer confidence is down slightly, according to GfK's figures f ...
- Americans Spend More Time Accessing News Via Social Media, Trust It Less
Publishers Daily, Joe Mandese - Tuesday, October 31, 2017
More Americans may be getting their news from social media platforms li ...
- Window Shopping In A Digital Storefront
Research Brief, Jack Loechner - Tuesday, October 31, 2017
Window shopping is a pastime enjoyed by many, shopping without the "intentio ...
- Majority Of U.S. Banking Customers Vocal When Displeased
Marketing Daily, Tanya Gazdik - Monday, October 30, 2017
Other forms of expressing displeasure include venting on social media platforms, accordi ...
- Capture Cyber Monday Abandoned Carts
Research Brief, Jack Loechner - Monday, October 30, 2017
Shopping cart abandonment might be the biggest obstacle to overcome during Bla ...
- Suspicious Minds: U.S. Consumers Less Likely To Share Email Addresses
Email Insider, Ray Schultz - Friday, October 27, 2017
Western consumers are less likely to share email addresses and other da ...
- Engine's ORC International Creates 24-Hour Insight Panel
MAD, Larissa Faw - Thursday, October 26, 2017
Snapshot Hives is designed as a "more efficient alternative" to traditional onli ...
- Influencers Value Authenticity Over Money
Marketing Daily, Tanya Gazdik - Friday, October 27, 2017
"The success of influencer marketing relies on authenticity, the core feature drivi ...
- Video Marketing A Strategy, Not A Tactic
Research Brief, Jack Loechner - Friday, October 27, 2017
More than 72% of B2B buyers are watching videos to help th ...
- Culture, Commerce And Consciousness Is #BlackGirlMagic
Research Brief, Jack Loechner - Thursday, October 26, 2017
African-American consumers continue to be some of the most influential in t ...
- Put Your Money Where The Tech Is: Study Shows Rise In ROI
Email Insider, Ray Schultz - Wednesday, October 25, 2017
Brands are getting better at using technology to generate ROI, an Ascen ...
- Income, Content Affinity Are Big Factors For Pay-TV Subs
Marketing Daily, Aaron Baar - Tuesday, October 24, 2017
"It's pretty straightforward: Most people who can afford [pay TV] get it ...
- Automakers Mishandle Prospective Buyers' Calls
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2017
Calls present a huge opportunity for sales, as nearly 70% of a ...
- Information Industry Outlook, 2018
Research Brief, Jack Loechner - Wednesday, October 25, 2017
It is now all about tactical execution for industry leaders when ...
- Mobile Is The Dominant Force In Email
Around the Net In MAD London, Sean Hargrave - Tuesday, October 24, 2017
A little over half of all emails (56%) globally are now open ...
- Retail Industry Leads In Perception Of Diversity
Marketing Daily, Tanya Gazdik - Monday, October 23, 2017
The study examines how companies perceive corporate leadership team diversity. Companies c ...
- Social Media Strategy Opportunities
Research Brief, Jack Loechner - Tuesday, October 24, 2017
A potpourri of popular social media platforms, and how brands and retaile ...