- UK Brands Reach Tipping Point On Viewability And Programmatic
London Blog, Sean Hargrave - Monday, October 23, 2017
Accepting unviewable ads as the price for automated "progress" is no long ...
- Amazon, PayPal, Burt's Bees Top In Authenticity
Marketing Daily, Tanya Gazdik - Sunday, October 22, 2017
Technology brands comprise 70% of the top 10 most authentic global bran ...
- Amazon Makes $1.5 Million Investment In AI
Performance Marketing Insider, Laurie Sullivan - Monday, October 23, 2017
The investment supports a partnership with The Max Planck Society in Cyb ...
- No More Ready, Set; Just Go For Holiday Shopping
Research Brief, Jack Loechner - Monday, October 23, 2017
Retailers try to get an earlier jump on the holiday shopping seaso ...
- Tesla Retains Top Spot Among Luxury Auto Brands
Marketing Daily, Tanya Gazdik - Friday, October 20, 2017
Tesla has positioned itself as an expert guiding light, Group XP's Ia ...
- Customer Feedback Best Measurement For Tech Firms
Research Brief, Jack Loechner - Friday, October 20, 2017
Feedback from customers and sales teams are the most important ways U. ...
- Data Driven Marketing Elicits Management Pressure
Research Brief, Jack Loechner - Thursday, October 19, 2017
Most brands today collect loads of customer interaction data, says research report ...
- Study Shows: GDPR Is Driving Cyber Risk Planning
Email Marketing Daily, Ray Schultz - Wednesday, October 18, 2017
Few firms are fully ready for GDPR. But the looming regulation ...
- Consumers Feel Retailers Know Them Better Than Their Bank
Marketing Daily, Tanya Gazdik - Wednesday, October 18, 2017
Most customers (54%) would be open to receiving marketing communications from the ...
- Customized Messaging Attracts Black Millennial Travelers
Research Brief, Jack Loechner - Wednesday, October 18, 2017
Tailored messaging to Black Millennial Travelers can be highly influential in the ...
- Library Content Drives Streaming Service Subscriptions
Digital News Daily, Alex Weprin - Tuesday, October 17, 2017
A new survey by SurveyMonkey suggests that it is the vast librari ...
- NFL Brand Negatively Impacted By Political Displays
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2017
"(This is) something the National Football League needs to handle very carefully ...
- Ad Industry Stereotype Policeman?
Research Brief, Jack Loechner - Tuesday, October 17, 2017
Gender stereotyping in advertisements is a common tactic used for many bran ...
- UK Lags Behind Global Average For Mobile Browsing
Around the Net In MAD London, Sean Hargrave - Monday, October 16, 2017
The UK lags behind the global average for average internet use v ...
- Segmentation And Personalization Key Strategies For The Holidays
Research Brief, Jack Loechner - Monday, October 16, 2017
Considering marketing tactics and strategies for the Holiday Season, retail marketers a ...
- Ad Blocking Will Cost UK Publishers GBP3bn In 2017
Around the Net In MAD London, Sean Hargrave - Friday, October 13, 2017
Ad blocking is on course to cost British publishers nearly GBP3bn th ...
- ANA, 4As And IAB Include Browsers In Self-Regulatory Digital Ad Standards
Digital News Daily, Laurie Sullivan - Thursday, October 12, 2017
Google said it would begin blocking ads in Chrome that don't comp ...
- Engineers Like Email Newsletters And In-Depth Content: Study
Email Marketing Daily, Ray Schultz - Friday, October 13, 2017
B2B vendors looking to reach engineers should launch email newsletters, a IE ...
- Digital Marketing Is Starting To Grow Up -- Finally
London Blog, Sean Hargrave - Friday, October 13, 2017
Better ad formats. Brand trust. Publisher responsibility. What took you so l ...
- Adapting to Generational Millennials
Research Brief, Jack Loechner - Friday, October 13, 2017
Of more than 3,800 Americans, including roughly 2,200 Millennials aged 18 ...
- McCann's 20,000-Strong Staff Looks For 'Truth' In Streets Around The World
MAD, Larissa Faw - Wednesday, October 11, 2017
This "Truth About Street" study will encompass more than 100 countries f ...
- Amazon, Google, Apple Lead In Loyalty
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2017
"There really isn't any question that loyalty is important from an econom ...
- Online Shoppers Expect Payment Convenience
Research Brief, Jack Loechner - Thursday, October 12, 2017
Nearly 95 million online shoppers have saved their payment information with ...
- Influencers A Rising Trend
Research Brief, Jack Loechner - Wednesday, October 11, 2017
Influencers are widespread throughout many retail sectors, and 70% of brands acro ...
- Retail Spend Crept Up Nearly 2% Last Month
Around the Net In MAD London, Sean Hargrave - Tuesday, October 10, 2017
Retailers can breathe a sigh of relief -- shopper spending was ...
- UK Ranked Third Most Cashless Society
Around the Net In MAD London, Sean Hargrave - Tuesday, October 10, 2017
Research from Forex Bonuses has ranked the UK the third-most cashless socie ...
- If Data Analysts Are From Mars And Researchers From Venus, How Do They Talk?
MAD London, Belinda Barker - Tuesday, October 10, 2017
Could the newly emerging role of data scientist be the key? ...
- Americans Fear That Automation Will Exacerbate Inequality
Research Brief, Jack Loechner - Tuesday, October 10, 2017
Most Americans expect warnings about automation advancements to have a negative impa ...
- Mobile Programmatic Is Confusing Marketers More Than Desktop
Around the Net In MAD London, Sean Hargrave - Monday, October 9, 2017
Two in five marketers find programmatic on mobile more challenging than ...
- LGBT Diversity Is A Massive Opportunity, So Guess Who's Getting It Wrong
London Blog, Sean Hargrave - Monday, October 9, 2017
The research is in, and the worst at embracing diversity will co ...