- Ad-Tech Headcount Analysis Finds 'Brand Safety' Expanding, DSPs/SSPs Waning
Digital News Daily, Joe Mandese - Friday, October 6, 2017
Based on an anecdotal analysis of employment trends among leading ad technolo ...
- Push Consumers To Shop InStore
Research Brief, Jack Loechner - Friday, October 6, 2017
As Amazon continues to heap pressure on retailers by shifting customer expectatio ...
- Brits Want Brands To Support Local Communities
Around the Net In MAD London, Sean Hargrave - Thursday, October 5, 2017
Netimperative is reporting on what is claimed to be the first resear ...
- IPG Units Find Attention Levels For Interactive Video Ads Comparable With TV's, Shorter Isn't Necessarily Better
Digital News Daily, Joe Mandese - Thursday, October 5, 2017
Interpublic's Magna and IPG Media Lab units today will publish findings ...
- AI Fast Track: Study Shows How Marketers Are Adapting
Email Insider, Ray Schultz - Thursday, October 5, 2017
Marketers are embracing AI -- but they have issues, a study sh ...
- Digital Ads Overtake TV
Research Brief, Jack Loechner - Thursday, October 5, 2017
Digital has overtaken TV as the single largest U.S. advertising medium, ...
- comScore, PlaceIQ Measure Store Visits Based On Ads Viewed, Location Data
Digital News Daily, Laurie Sullivan - Tuesday, October 3, 2017
Bridging the gap between brick-and-mortar retail and digital advertising with the u ...
- Kaleido Insights Launches, Backed By Superstar Analysts, With Focus On Transformative Trends
Digital News Daily, Laurie Sullivan - Wednesday, October 4, 2017
Jeremiah Owyang and Rebecca Lieb, along with Jaimy Szymanski and Jessica Groopma ...
- Attribution Leads To Falloff In Email Spending: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 4, 2017
Is marketing attribution putting a damper on email spending? A new stu ...
- Your Millennial Hire Can Be A Gem
Research Brief, Jack Loechner - Wednesday, October 4, 2017
Millennials want a lot: a job that absorbs and challenges them, flexib ...
- Two In Three Brits Wary Of Open Banking
Around the Net In MAD London, Sean Hargrave - Tuesday, October 3, 2017
There is a problem with new rules that force banks to embra ...
- The Job Of The Market Researcher
Research Brief, Jack Loechner - Tuesday, October 3, 2017
Even the strongest brands have found themselves looking introspectively at how th ...
- Gen Z Social Use Outstripping Millennials'
Around the Net In MAD London, Sean Hargrave - Monday, October 2, 2017
Despite millennials' reputation for being heavy users of social media, Gen ...
- Unholy Tech? The Privacy Impact Of Email Tracking
Email Insider, Ray Schultz - Monday, October 2, 2017
Email tracking plus web tracking equals leaking of personally identifiable information, Princet ...
- Email An Impediment In Workplace: Report
Email Marketing Daily, Ray Schultz - Monday, October 2, 2017
In a new study, workers say they are getting bogged down by...em ...
- Back-To-School Shopping On Mobile Improving
Research Brief, Jack Loechner - Monday, October 2, 2017
Ecommerce sales for the back-to-school shopping season, including a strong and continuo ...
- Cyber Monday Eclipses Black Friday
Research Brief, Jack Loechner - Friday, September 29, 2017
This holiday season, 72% of shoppers are most excited by Cyber Monda ...
- Channel Chauvinism: Is Social Really Gaining On Email?
Email Insider, Ray Schultz - Thursday, September 28, 2017
Social may be gaining on email -- but these survey stats don ...
- Search, The Keystone Of PPC
Research Brief, Jack Loechner - Thursday, September 28, 2017
As the PPC marketplace has become even more complicated, the role ...
- Paid, Organic Search Least Prone To Fluctuations In Conversion Time
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
Paid search has been taking the share of visits from organic traff ...
- Quarter Of Advertisers Reveal Ads Have Appeared Next To Extremist Content
Around the Net In MAD London, Sean Hargrave - Wednesday, September 27, 2017
A report by the CMO Council and Dow Jones has found ...
- Only A Third Of Ad Execs Trust Their Audience Data, Measurements
Digital News Daily, Joe Mandese - Wednesday, September 27, 2017
At a time when the ad industry's dependence on data analytics a ...
- Programmatic: Do You Want It Cheap, Or Safe?
London Blog, Sean Hargrave - Wednesday, September 27, 2017
Three in four programmatic users fear unsafe placements, while one in fo ...
- comScore Launches Activation Product For Created Audience Segments
MediaDailyNews, Wayne Friedman - Tuesday, September 26, 2017
comScore is launching a product to help marketers find and "activate" audien ...
- Chatbots Sneaking Up On Humans
Research Brief, Jack Loechner - Wednesday, September 27, 2017
Shoppers' communications preferences are changing with the rise of smartphones, chatbots a ...
- Commited Locally To Small Businesses
Research Brief, Jack Loechner - Wednesday, September 27, 2017
Consumers across the country deeply value shopping small; in fact, more th ...
- Facebook Promoted To Top Ten Global Brands List
Around the Net In MAD London, Sean Hargrave - Monday, September 25, 2017
Facebook is now one of the top ten brands in the worl ...
- JP Morgan Chase Deemed Most Popular
Marketing Daily, Tanya Gazdik - Sunday, September 24, 2017
The prevailing trends suggest fintechs and niche "challenger banks" are biting in ...
- Strong Digital Sales Drive Ad Growth
Research Brief, Jack Loechner - Monday, September 25, 2017
According to a new report from Magna, U.S. ad revenue will rea ...
- Talent Crunch Plagues Marketing Industry
Marketing Daily, Tanya Gazdik - Thursday, September 21, 2017
The ANA is calling on marketers and agencies to partner with educato ...