- Microsoft Joins Coalition For Better Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 21, 2017
Microsoft has joined the Coalition for Better Ads, an industry association aim ...
- Smartphones Twice As Popular For Going Online As PCs
Around the Net In MAD London, Sean Hargrave - Thursday, September 21, 2017
Smartphones are now used twice as much for accessing the internet ...
- Mobile Rules -- All Day, Every Day
London Blog, Sean Hargrave - Thursday, September 21, 2017
We are officially in a mobile-first world as mobile is shown ...
- Female CMOs More Prevalent In The U.S. Than The UK
Marketing Daily, Tanya Gazdik - Thursday, September 21, 2017
The modern CMO's charter is expanding to address all the areas th ...
- The Tech-savvy And Pragmatic YouTube Generation
Research Brief, Jack Loechner - Thursday, September 21, 2017
Generation Z is taking over the spotlight and making some serious wav ...
- Top Performing Brands Get It
Research Brief, Jack Loechner - Wednesday, September 20, 2017
Today's consumers expect strong mobile sites, want flexible fulfillment options, and u ...
- Half Of Britons Think Ads Stereotype Genders Too Much
Around the Net In MAD London, Sean Hargrave - Tuesday, September 19, 2017
The huge FMCGs and major agencies are committed to tackling stereotypes ...
- Understand Your Prospect
Research Brief, Jack Loechner - Tuesday, September 19, 2017
Marketers can't reach their goals without knowing exactly who their target audienc ...
- Reach Audience First; Then Measure Results; Then Allocate $
Research Brief, Jack Loechner - Monday, September 18, 2017
More than three-quarters of survey respondents said that they look at t ...
- Older Shoppers Feeling Let Down By Shopping Experiences
Around the Net In MAD London, Sean Hargrave - Friday, September 15, 2017
Older generations are fed up by in-store experiences, Netimperative reports. Long queu ...
- All Devices Will Be Biometric By 2020
Around the Net In MAD London, Sean Hargrave - Friday, September 15, 2017
Like it or not, eMarketer is readying marketers for a world whe ...
- Hispanic Holiday Shoppers Spending More
Research Brief, Jack Loechner - Friday, September 15, 2017
The fast-growing Hispanic population, increasingly willing to spend both online and ...
- Making A List And Checking It Twice
Research Brief, Jack Loechner - Thursday, September 14, 2017
Retail Holiday Planning Playbook survey indicates that notes and wish lists mig ...
- Who's In Charge Here?
Research Brief, Jack Loechner - Wednesday, September 13, 2017
Millennials are already taking their seats among Generation X and Baby Boome ...
- Consumers Want Flexibility On Deliveries
Around the Net In MAD London, Sean Hargrave - Tuesday, September 12, 2017
Research form delivery experience company Sorte has revealed that consumers are frustrat ...
- Do You Know Your Audience?
Email Marketing Daily, Gretchen Scheiman - Tuesday, September 12, 2017
It's amazing how easy it is to forget your audience. The day-to-d ...
- Auto Shoppers On Desktops Call Dealerships More Than Mobile Users
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2017
The gap between desktop- and mobile-generated calls is even more pronounced duri ...
- Go! Mobile
Research Brief, Jack Loechner - Tuesday, September 12, 2017
If you're an e-commerce business, this might be the most important questi ...
- Broadcast-Only TV Homes Add Younger Viewers
Television News Daily, Wayne Friedman - Monday, September 11, 2017
Over the last five years, broadcast-only TV homes have risen 41% ...
- Zenith Downgrades European Ad Spend
Around the Net In MAD London, Sean Hargrave - Monday, September 11, 2017
Despite next year's World Cup and Winter Olympics, Zenith has again revis ...
- Pop-Ups Are Mobile's Most Hated Ad Format
Around the Net In MAD London, Sean Hargrave - Monday, September 11, 2017
There are no prizes for guessing that research reported on today ...
- Mobile Marketing's Saviours Are Unmasked
London Blog, Sean Hargrave - Monday, September 11, 2017
Pop-ups are even more annoying on a small screen, so smart executiv ...
- I Didn't Know That!
Research Brief, Jack Loechner - Monday, September 11, 2017
As online users bounce from desktop to mobile, cross-device tracking is n ...
- Pay Attention To The Baby Boomers
Research Brief, Jack Loechner - Friday, September 8, 2017
Though YouTube reaches 81% of all Americans on the internet, and ...
- Google's Ecommerce Influence In Decline
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 7, 2017
Google generated 62% of all traffic to ecommerce sites and 63% ...
- Barclays Claims GBP3.5bn Worth Of Goods Sit In Abandoned Carts
Around the Net In MAD London, Sean Hargrave - Thursday, September 7, 2017
Barclays has carried out research which claims that 86% of shoppers lea ...
- IT C-Suite Confused About GDPR And Personal Data
Around the Net In MAD London, Sean Hargrave - Thursday, September 7, 2017
Senior IT executives appear confused over what constitutes personal data under GDP ...
- Retailers Crash While The Economy Prospers
Research Brief, Jack Loechner - Thursday, September 7, 2017
The first half of 2017 saw more retail store closures than a ...
- Parents Blame Brands For Gender Stereotypes
Around the Net In MAD London, Sean Hargrave - Wednesday, September 6, 2017
"Campaign" has commissioned a poll by Toluna which finds that more th ...
- Age Is A Number, Not Necessarily Demographic Touchstone
Marketing Daily, Aaron Baar - Tuesday, September 5, 2017
According to a McCann Worldgroup study (which surveyed more than 24,000 peop ...