- Indian Magazine Journalism Second-Hand Information?
Research Brief, Jack Loechner - Wednesday, September 6, 2017
The speed of news generation and news consumption that digital media facilitate ...
- Comcast's Vazirani Takes Senior Research Role At NBCU
Television News Daily, Wayne Friedman - Tuesday, September 5, 2017
Kavita Vazirani will take the new role of EVP of strategic insigh ...
- How Coca-Cola Turned To A UK Start-Up For Ad Rating
Around the Net In MAD London, Sean Hargrave - Tuesday, September 5, 2017
If you ever need an example of a global giant coming ...
- UK Marketers Set To Spend Big On Influencers
Around the Net In MAD London, Sean Hargrave - Tuesday, September 5, 2017
Research from influencer platform Takumi suggests that 9% of British marketers wi ...
- Influencer Marketing Needs ROI, Not Vanity Metrics
London Blog, Sean Hargrave - Tuesday, September 5, 2017
Yet more research shows marketers love influencers -- but still have ...
- 42% of Millennials Are Multicultural
Research Brief, Jack Loechner - Tuesday, September 5, 2017
Millennials are one of the most inherently multicultural consumers in the U. ...
- Report: U.S. Creative Agencies Appointed 195 To Leadership Roles In Last 16 Months
MAD, Steve McClellan - Friday, September 1, 2017
One hundred and thirty were recruited from the outside and 65 we ...
- Small Business Using Big Tech For Growth
Research Brief, Jack Loechner - Monday, September 4, 2017
77% of small businesses in the U.S. are investing in growth ...
- eCommerce Performance: What Works, What Doesn't
Research Brief, Jack Loechner - Friday, September 1, 2017
As eCommerce sites strive to meet consumer expectations, retailers find they mu ...
- SEO Professionals Still Make Too Many Mistakes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 1, 2017
What are the biggest mistakes search engine optimization professionals make and h ...
- Travel Sites Let Holidaymakers Down
Around the Net In MAD London, Sean Hargrave - Thursday, August 31, 2017
Travel sites are letting down customers, a new research paper from Bla ...
- I'll Have My Email Well Done: Customer Service And Email Marketing
Email Insider, Ray Schultz - Thursday, August 31, 2017
Chatbox and phone may be on top, but email remains a stro ...
- 74% of Consumers Overwhelmed By Email Overload, Says Survey
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
Three-quarters of Americans admit to feeling overwhelmed by the number and frequen ...
- "Social" Becoming A Call-Out Culture
Research Brief, Jack Loechner - Thursday, August 31, 2017
Social has sparked a culture of calling out businesses, whether in t ...
- The Subject Line Hurdle For eMail Success
Research Brief, Jack Loechner - Wednesday, August 30, 2017
The email subject line has long been a defining component of ema ...
- UK Broadcasters Could Lose A Billion A Year To Facebook, Amazon, YouTube
Around the Net In MAD London, Sean Hargrave - Tuesday, August 29, 2017
"The Guardian" carries a warning from a new report by OC&C Strate ...
- Email Tops In B2B Data Collection: Study
Email Marketing Daily, Ray Schultz - Monday, August 28, 2017
How do B2B marketers collect data and pursue a data-driven marketing strateg ...
- Most Expensive Keywords In The U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 29, 2017
WordStream analyzed some of the most "super competitive" words running in Goog ...
- Customer Service Means Remarkable Service
Research Brief, Jack Loechner - Tuesday, August 29, 2017
There are four customer service trends that are impacting customer relationships, a ...
- Vehicle Buying Decisions Driven By Geography, Age, Gender
Marketing Daily, Tanya Gazdik - Monday, August 28, 2017
Auto marketers need to remember the importance of an automobile meeting ...
- Behind The Headlines In The 21st Century
Research Brief, Jack Loechner - Monday, August 28, 2017
The speed with which events are unfolding in the 21st century ...
- Millennials Demand Personalization In Vehicle Purchases
Marketing Daily, Tanya Gazdik - Friday, August 25, 2017
A survey of more 1,000 Americans revealed 21% of Millennials want mo ...
- APP Users Ditch APPs Without Customer Support
Research Brief, Jack Loechner - Friday, August 25, 2017
81% of Americans use mobile APPs to check social media, followed ...
- The Disabled And Over 50s Under-Represented In UK TV
Around the Net In MAD London, Sean Hargrave - Thursday, August 24, 2017
A report from Diamond, a research organisation set up by the maj ...
- Toyota Nabs Two Spots On Best Teen Car Report
Marketing Daily, Tanya Gazdik - Thursday, August 24, 2017
The list has a definite eye toward safety along with the allowan ...
- Automation Fortifies Email Marketing
Research Brief, Jack Loechner - Thursday, August 24, 2017
Email marketing has been around for decades, says the report. And despi ...
- From Basketball to Excellence: The Jordan Brand Evolves
Show Daily: Videos, Steve Smith - Tuesday, August 29, 2017
Aiming to unleash the Michael Jordan in everyone, the Jordan brand's marketi ...
- Using Insight Panels to Get Feedback
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
Insight panels produce more than research. They can also inspire brand advoca ...
- Hidden Rot: Association Email Lists Are Filled With Decay
Email Insider, Ray Schultz - Wednesday, August 23, 2017
A study shows that association email lists are riddled with errors. A ...
- Paid-Search Advertising Still Outranks Social In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 23, 2017
When it comes to pay-per-click advertising, paid-search text ads remain the be ...