- Capture Cyber Monday Abandoned Carts
Research Brief, Jack Loechner - Monday, October 30, 2017
Shopping cart abandonment might be the biggest obstacle to overcome during Bla ...
- Suspicious Minds: U.S. Consumers Less Likely To Share Email Addresses
Email Insider, Ray Schultz - Friday, October 27, 2017
Western consumers are less likely to share email addresses and other da ...
- Engine's ORC International Creates 24-Hour Insight Panel
MAD, Larissa Faw - Thursday, October 26, 2017
Snapshot Hives is designed as a "more efficient alternative" to traditional onli ...
- Influencers Value Authenticity Over Money
Marketing Daily, Tanya Gazdik - Friday, October 27, 2017
"The success of influencer marketing relies on authenticity, the core feature drivi ...
- Video Marketing A Strategy, Not A Tactic
Research Brief, Jack Loechner - Friday, October 27, 2017
More than 72% of B2B buyers are watching videos to help th ...
- Culture, Commerce And Consciousness Is #BlackGirlMagic
Research Brief, Jack Loechner - Thursday, October 26, 2017
African-American consumers continue to be some of the most influential in t ...
- Put Your Money Where The Tech Is: Study Shows Rise In ROI
Email Insider, Ray Schultz - Wednesday, October 25, 2017
Brands are getting better at using technology to generate ROI, an Ascen ...
- Income, Content Affinity Are Big Factors For Pay-TV Subs
Marketing Daily, Aaron Baar - Tuesday, October 24, 2017
"It's pretty straightforward: Most people who can afford [pay TV] get it ...
- Automakers Mishandle Prospective Buyers' Calls
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2017
Calls present a huge opportunity for sales, as nearly 70% of a ...
- Information Industry Outlook, 2018
Research Brief, Jack Loechner - Wednesday, October 25, 2017
It is now all about tactical execution for industry leaders when ...
- Mobile Is The Dominant Force In Email
Around the Net In MAD London, Sean Hargrave - Tuesday, October 24, 2017
A little over half of all emails (56%) globally are now open ...
- Retail Industry Leads In Perception Of Diversity
Marketing Daily, Tanya Gazdik - Monday, October 23, 2017
The study examines how companies perceive corporate leadership team diversity. Companies c ...
- Social Media Strategy Opportunities
Research Brief, Jack Loechner - Tuesday, October 24, 2017
A potpourri of popular social media platforms, and how brands and retaile ...
- Two In Three Worried By IoT Hacking
Around the Net In MAD London, Sean Hargrave - Monday, October 23, 2017
A global average of just over two in three consumers are concern ...
- Ad Viewability Hits 52%, An 18-Month High
Around the Net In MAD London, Sean Hargrave - Monday, October 23, 2017
Ad viewability has hit an 18 month high in the UK, n ...
- UK Brands Reach Tipping Point On Viewability And Programmatic
London Blog, Sean Hargrave - Monday, October 23, 2017
Accepting unviewable ads as the price for automated "progress" is no long ...
- Amazon, PayPal, Burt's Bees Top In Authenticity
Marketing Daily, Tanya Gazdik - Sunday, October 22, 2017
Technology brands comprise 70% of the top 10 most authentic global bran ...
- Amazon Makes $1.5 Million Investment In AI
Performance Marketing Insider, Laurie Sullivan - Monday, October 23, 2017
The investment supports a partnership with The Max Planck Society in Cyb ...
- No More Ready, Set; Just Go For Holiday Shopping
Research Brief, Jack Loechner - Monday, October 23, 2017
Retailers try to get an earlier jump on the holiday shopping seaso ...
- Tesla Retains Top Spot Among Luxury Auto Brands
Marketing Daily, Tanya Gazdik - Friday, October 20, 2017
Tesla has positioned itself as an expert guiding light, Group XP's Ia ...
- Customer Feedback Best Measurement For Tech Firms
Research Brief, Jack Loechner - Friday, October 20, 2017
Feedback from customers and sales teams are the most important ways U. ...
- Data Driven Marketing Elicits Management Pressure
Research Brief, Jack Loechner - Thursday, October 19, 2017
Most brands today collect loads of customer interaction data, says research report ...
- Study Shows: GDPR Is Driving Cyber Risk Planning
Email Marketing Daily, Ray Schultz - Wednesday, October 18, 2017
Few firms are fully ready for GDPR. But the looming regulation ...
- Consumers Feel Retailers Know Them Better Than Their Bank
Marketing Daily, Tanya Gazdik - Wednesday, October 18, 2017
Most customers (54%) would be open to receiving marketing communications from the ...
- Customized Messaging Attracts Black Millennial Travelers
Research Brief, Jack Loechner - Wednesday, October 18, 2017
Tailored messaging to Black Millennial Travelers can be highly influential in the ...
- Library Content Drives Streaming Service Subscriptions
Digital News Daily, Alex Weprin - Tuesday, October 17, 2017
A new survey by SurveyMonkey suggests that it is the vast librari ...
- NFL Brand Negatively Impacted By Political Displays
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2017
"(This is) something the National Football League needs to handle very carefully ...
- Ad Industry Stereotype Policeman?
Research Brief, Jack Loechner - Tuesday, October 17, 2017
Gender stereotyping in advertisements is a common tactic used for many bran ...
- UK Lags Behind Global Average For Mobile Browsing
Around the Net In MAD London, Sean Hargrave - Monday, October 16, 2017
The UK lags behind the global average for average internet use v ...
- Segmentation And Personalization Key Strategies For The Holidays
Research Brief, Jack Loechner - Monday, October 16, 2017
Considering marketing tactics and strategies for the Holiday Season, retail marketers a ...