- Optimist For Unified Cross-Platform Measurement: TiVo's Walt Horstman
Television News Daily, Charlene Weisler - Tuesday, August 22, 2017
Walt Horstman, SVP/GM, analytics and advertising at TiVo, has a background steep ...
- Google Machine Learning Changes Requirements To Rank Higher In Search Results
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 22, 2017
Marketers can no longer rely solely on general search and content optimizati ...
- 55% Of Shoppers Pick Brand Manufacturers Over Retailers
Research Brief, Jack Loechner - Tuesday, August 22, 2017
55% of shoppers prefer to shop directly with brand manufacturers over retailer ...
- WFA Reveals That Brands Change Media Agencies To Take Back Control
Around the Net In MAD London, Sean Hargrave - Monday, August 21, 2017
A WFA report finds that 70% of global advertising brands have chang ...
- Brands Put Agencies On Notice As They Begin To Take Back Control
London Blog, Sean Hargrave - Monday, August 21, 2017
More than two in three global brands have changed agencies for bett ...
- Pay Attention Quickly!
Research Brief, Jack Loechner - Monday, August 21, 2017
It's essential for brands to grab a viewer's attention in three secon ...
- Let's Get Engaged: Does Email Still Lead The Customer Experience?
Email Insider, Ray Schultz - Friday, August 18, 2017
Email is the most preferred channel for many activities in both B ...
- Marketers Need To Adapt To Shifting Football Habits
Marketing Daily, Tanya Gazdik - Friday, August 18, 2017
"Whether or not this decline continues into the new season could potential ...
- The Forces Of Blockchain
Research Brief, Jack Loechner - Friday, August 18, 2017
Klaus Schwab, founder and executive chairman of the World Economic Forum, provid ...
- Millennials Crave Consistency, Connection With Brands
Marketing Daily, Aaron Baar - Wednesday, August 16, 2017
Branding agency Moosylvania found the brands that continually win Millennial favor a ...
- Soccer, Hockey Have Highest Fan Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, August 17, 2017
The 2017 Fan Experience Study from J.D. Power measures fan satisfaction wi ...
- Data Critical In Strategic Decisions
Research Brief, Jack Loechner - Thursday, August 17, 2017
Data Quality in Digital Analytics by At Internet, reported by ClickZ, da ...
- Google Maps Tops Monthly Searching At 151,000,000
Research Brief, Jack Loechner - Wednesday, August 16, 2017
Taking the pulse of America's hottest new brands stirring up various market ...
- Anheuser-Busch, Uber Top Music Sponsors
Marketing Daily, Tanya Gazdik - Monday, August 14, 2017
Sponsorship spending on music tours, festivals and venues is expected to tot ...
- Kohl's Hard Look At Online Pays Off In Higher Quarterly Profits
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2017
During Kohl's Q2 2017 earnings call last week, CEO Kevin Mansell sa ...
- Hispanics Approaching One Trillion Dollars In Aggregate HH Incomes
Research Brief, Jack Loechner - Tuesday, August 15, 2017
the median household income for Hispanics this year is estimated to ...
- Cognitive Technology Taking The Place Of Analytical Skills
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2017
Some 61% of marketing and sales executives surveyed say cognitive computing wi ...
- MarketCast Buys Social Media Researcher Fizziology To Strengthen Media Data
Television News Daily, Wayne Friedman - Monday, August 14, 2017
Fizziology tracks every major film and TV show to contextualize social med ...
- Ditch The Smiley Face: Study Finds Emojis Don't Work In The Office
Email Insider, Ray Schultz - Monday, August 14, 2017
Smiley face emojis cause grimaces in the workplace. The sender's competence ...
- Offline Word Of Mouth Best For Teen Marketing
Research Brief, Jack Loechner - Monday, August 14, 2017
Most consumers continue to look to their peers for face-to-face advice a ...
- Millennial Email Overload: Study Shows Constant Checking Leads To Stress
Email Insider, Ray Schultz - Friday, August 11, 2017
Millennials may be burning out on email. They check their work messag ...
- Buick Enclave Most Googled Vehicle, Per Gold Eagle Study
Marketing Daily, Tanya Gazdik - Thursday, August 10, 2017
Digital Third Coast looked at Google search data to see which stat ...
- The Fate Of Online Trust: Which POV Do You Trust?
MediaDailyNews, Joe Mandese - Friday, August 11, 2017
A report rounding up some of the internet's most respected and pioneeri ...
- Video Ad Watching On The Rise
Research Brief, Jack Loechner - Friday, August 11, 2017
The quarterly numbers reveal a significant increase in consumer response to vid ...
- Marketers Look To Boost Agility, Responsiveness
Marketing Daily, Tanya Gazdik - Thursday, August 10, 2017
According to 90% of the 150 brand marketers surveyed, responsiveness is importan ...
- Online Shopping Wins For Convenience And Selection
Research Brief, Jack Loechner - Thursday, August 10, 2017
Most people shopped as much online as they did in a physic ...
- Answer It! Your Best Customer Is On The Line
Research Brief, Jack Loechner - Wednesday, August 9, 2017
The phone customer converts faster, spends more, and churns less. Customers w ...
- J.D. Power Taps Huge's Rodriguez As Chief Digital Officer, Will Redesign Experience
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2017
Bernardo Rodriguez has joined consumer satisfaction research company and publisher J.D. Pow ...
- The Fall Is Full Of Marketing Opportunities. YES!
Research Brief, Jack Loechner - Tuesday, August 8, 2017
A holiday season is often the busiest and most lucrative time ...
- Never Too Early To Shop For The Kids
Research Brief, Jack Loechner - Monday, August 7, 2017
Consumer spending insights, aggregated from the Bank of America's more than ...