According to the Statistic Brain Research Institute, working with Matt Levin, CEO & Co-founder of Donut, digital media publisher, and Brianna Catalano, it’s essential for brands to grab a viewer’s attention in three seconds or less in the social platforms era. Studies have shown, says the report, that young audiences are being defined by increasingly short attention spans, now even shorter than the “average goldfish.”
Donut, whose audience of young social media car enthusiasts has made them an authority on data-rich strategies for generating attention getting video content, says that Matt’s “3-second theory” is one that he’s described at events, and has resulted is Donut’s videos outpacing the average share views of BuzzFeed, Tasty, and NowThis.
Suggesting that it’s essential for brands to grab a viewer’s attention in three seconds or less in the social platforms era, according to research from Statistic Brain, the report cites some statistical findings describing attention span characteristics
With data from Facebook,Twitter, Google+Reddit, Pinterest, Google, Gmail, Attention Span Statistics shows data comparisons as follows:
And, Internet Browsing Statistics (Taken from 59,573 page views)
Percent of page views that last less than 4 seconds 17 %
Percent of page views that lasted more than 10 minutes 4 %
Percent of words read on web pages with 111 words or less 49 %
Percent of words read on an average (593 words) web page 28 %
(Users spend only 4.4 seconds more for each additional 100 words)
To access the original report, please visit here.