According to the newly revealed Q2 2017 Benchmark Report from Extreme Reach, the quarterly numbers reveal a significant increase in consumer response to video advertising and also draws attention to an increasing advertiser focus on mobile.
The report, comparing video ad serving metrics from Q2 2016 to Q2 2017, shows that advertisers are putting out better video content and consumers are responding in kind. Specifically, viewability, completion rates and time spent metrics have all significantly increased from this time last year, says the report.
In addition to the data highlighting an industry wide improvement in video ad impact, the Benchmarks Report also found evidence that:
Dascha Bright, SVP of Account Management at Extreme Reach, says “… our most recent Quarterly Benchmarks… (shows) trends that attest to the ever-changing face of video advertising… as the Ad Cloud and workflow platform of choice for… brand advertisers and agencies across the country… have a birdseye view into video ad placements and consumer response… shaping the way ads are deployed.”
This is the inaugural public release of Extreme Reach’s Quarterly Benchmark Report based on the company’s 3rd party video ad serving data… conducted with the goal of providing visibility into changes in video advertising usage and metrics, says the report.
For additional information about Extreme Reach and the current report, please visit here.l