- Back-To-School Shopping On Mobile Improving
Research Brief, Jack Loechner - Monday, October 2, 2017
Ecommerce sales for the back-to-school shopping season, including a strong and continuo ...
- Cyber Monday Eclipses Black Friday
Research Brief, Jack Loechner - Friday, September 29, 2017
This holiday season, 72% of shoppers are most excited by Cyber Monda ...
- Channel Chauvinism: Is Social Really Gaining On Email?
Email Insider, Ray Schultz - Thursday, September 28, 2017
Social may be gaining on email -- but these survey stats don ...
- Search, The Keystone Of PPC
Research Brief, Jack Loechner - Thursday, September 28, 2017
As the PPC marketplace has become even more complicated, the role ...
- Paid, Organic Search Least Prone To Fluctuations In Conversion Time
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
Paid search has been taking the share of visits from organic traff ...
- Quarter Of Advertisers Reveal Ads Have Appeared Next To Extremist Content
Around the Net In MAD London, Sean Hargrave - Wednesday, September 27, 2017
A report by the CMO Council and Dow Jones has found ...
- Only A Third Of Ad Execs Trust Their Audience Data, Measurements
Digital News Daily, Joe Mandese - Wednesday, September 27, 2017
At a time when the ad industry's dependence on data analytics a ...
- Programmatic: Do You Want It Cheap, Or Safe?
London Blog, Sean Hargrave - Wednesday, September 27, 2017
Three in four programmatic users fear unsafe placements, while one in fo ...
- comScore Launches Activation Product For Created Audience Segments
MediaDailyNews, Wayne Friedman - Tuesday, September 26, 2017
comScore is launching a product to help marketers find and "activate" audien ...
- Chatbots Sneaking Up On Humans
Research Brief, Jack Loechner - Wednesday, September 27, 2017
Shoppers' communications preferences are changing with the rise of smartphones, chatbots a ...
- Commited Locally To Small Businesses
Research Brief, Jack Loechner - Wednesday, September 27, 2017
Consumers across the country deeply value shopping small; in fact, more th ...
- Facebook Promoted To Top Ten Global Brands List
Around the Net In MAD London, Sean Hargrave - Monday, September 25, 2017
Facebook is now one of the top ten brands in the worl ...
- JP Morgan Chase Deemed Most Popular
Marketing Daily, Tanya Gazdik - Sunday, September 24, 2017
The prevailing trends suggest fintechs and niche "challenger banks" are biting in ...
- Strong Digital Sales Drive Ad Growth
Research Brief, Jack Loechner - Monday, September 25, 2017
According to a new report from Magna, U.S. ad revenue will rea ...
- Talent Crunch Plagues Marketing Industry
Marketing Daily, Tanya Gazdik - Thursday, September 21, 2017
The ANA is calling on marketers and agencies to partner with educato ...
- Ambicultural Latinas At Forefront of Crossover Trend
Research Brief, Jack Loechner - Friday, September 22, 2017
Hispanic women are rapidly becoming an economic and social powerhouse in t ...
- Microsoft Joins Coalition For Better Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 21, 2017
Microsoft has joined the Coalition for Better Ads, an industry association aim ...
- Smartphones Twice As Popular For Going Online As PCs
Around the Net In MAD London, Sean Hargrave - Thursday, September 21, 2017
Smartphones are now used twice as much for accessing the internet ...
- Mobile Rules -- All Day, Every Day
London Blog, Sean Hargrave - Thursday, September 21, 2017
We are officially in a mobile-first world as mobile is shown ...
- Female CMOs More Prevalent In The U.S. Than The UK
Marketing Daily, Tanya Gazdik - Thursday, September 21, 2017
The modern CMO's charter is expanding to address all the areas th ...
- The Tech-savvy And Pragmatic YouTube Generation
Research Brief, Jack Loechner - Thursday, September 21, 2017
Generation Z is taking over the spotlight and making some serious wav ...
- Top Performing Brands Get It
Research Brief, Jack Loechner - Wednesday, September 20, 2017
Today's consumers expect strong mobile sites, want flexible fulfillment options, and u ...
- Half Of Britons Think Ads Stereotype Genders Too Much
Around the Net In MAD London, Sean Hargrave - Tuesday, September 19, 2017
The huge FMCGs and major agencies are committed to tackling stereotypes ...
- Understand Your Prospect
Research Brief, Jack Loechner - Tuesday, September 19, 2017
Marketers can't reach their goals without knowing exactly who their target audienc ...
- Reach Audience First; Then Measure Results; Then Allocate $
Research Brief, Jack Loechner - Monday, September 18, 2017
More than three-quarters of survey respondents said that they look at t ...
- Older Shoppers Feeling Let Down By Shopping Experiences
Around the Net In MAD London, Sean Hargrave - Friday, September 15, 2017
Older generations are fed up by in-store experiences, Netimperative reports. Long queu ...
- All Devices Will Be Biometric By 2020
Around the Net In MAD London, Sean Hargrave - Friday, September 15, 2017
Like it or not, eMarketer is readying marketers for a world whe ...
- Hispanic Holiday Shoppers Spending More
Research Brief, Jack Loechner - Friday, September 15, 2017
The fast-growing Hispanic population, increasingly willing to spend both online and ...
- Making A List And Checking It Twice
Research Brief, Jack Loechner - Thursday, September 14, 2017
Retail Holiday Planning Playbook survey indicates that notes and wish lists mig ...
- Who's In Charge Here?
Research Brief, Jack Loechner - Wednesday, September 13, 2017
Millennials are already taking their seats among Generation X and Baby Boome ...