- High Quality, Affordability Top List Of Automobile Preferences
Marketing: Automotive, Tanya Gazdik - Friday, June 9, 2017
If you are at all tuned into the automotive world, you kn ...
- Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald
MediaDailyNews, Joe Mandese - Friday, June 9, 2017
New ARF CEO and President Scott McDonald provided a sneak preview ...
- Google ML Changes Requirements To Rank Higher In Search Results
Performance Marketing Insider, Laurie Sullivan - Friday, June 9, 2017
Findings from research released this week confirm that marketers can no long ...
- Inbound Lead Response Takes Speed, Persistence And Quality
Research Brief, Jack Loechner - Friday, June 9, 2017
Most sales teams are not making the most of their inbound sal ...
- A Retail Apocalypse?
Research Brief, Jack Loechner - Thursday, June 8, 2017
Most stores will shut up shop and go online only within ...
- Spray And Pray Losers Get Toasted As Savvy Emailers Fly High
EuroMail, Sean Hargrave - Wednesday, June 7, 2017
The latest research shows that the success of email is causing so ...
- Adland Can Rejoice As Ad-Blocking Rates Flatten Out
London Blog, Sean Hargrave - Wednesday, June 7, 2017
One in five are blocking ads, but growth is slowing as t ...
- CEO Likability Influences Consumer Decisions
Marketing Daily, Tanya Gazdik - Wednesday, June 7, 2017
"Not all executives are well-liked, but if yours is, then you shou ...
- Seniors Catching Up With Communication Technology
Research Brief, Jack Loechner - Wednesday, June 7, 2017
Seniors' (ages 65+) use of technology has rapidly grown over the yea ...
- Brits Are Increasing Spend On Experience, Cutting Back On Retail
Around the Net In MAD London, Sean Hargrave - Tuesday, June 6, 2017
New figures from the British Retail Consortium and KPMG show a 0. ...
- The Drum Calls Out YouGov 'Polls'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 6, 2017
If you have wondered why the polls can suddenly go from ...
- 85% Will Get More Connected, 15% Will Disconnect, Says Pew Study
Connected Thinking, Chuck Martin - Tuesday, June 6, 2017
The Internet of Things will make it easier for many people ...
- Technology Impact On Children
Research Brief, Jack Loechner - Tuesday, June 6, 2017
The average household has 7.3 (screens), and although the most popular ...
- Email Named King Of ROI, Again
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 5, 2017
A global survey carried by MarketingProfs shows that once again email ...
- Email Fatigue Allows Savvy Email Marketers To Shine
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 5, 2017
Too many people are receiving too many emails -- that assumption ...
- Email Marketing Crowned ROI King, Beats Social -- Again
EuroMail, Sean Hargrave - Monday, June 5, 2017
Email marketers have yet more proof their channel provides the best R ...
- Newspaper Circulation Struggles Upward While Ad Revenue Declines
Research Brief, Jack Loechner - Monday, June 5, 2017
Some major U.S. newspapers reported a sharp jump in digital subscriptions followi ...
- 46% Of Companies Using IoT Hit By Security Breaches
Connected Thinking, Chuck Martin - Thursday, June 1, 2017
It's commonly known that security is an issue around the Internet ...
- Fast Moving Consumer Goods And Grocery Not So At Retail Stores
Research Brief, Jack Loechner - Friday, June 2, 2017
U.S. grocery retailers and some of the country's largest fast-moving consumer goo ...
- Mom Gets A Makeover In Family Dynamics
MAD, George Carey - Wednesday, May 31, 2017
Marketers invest billions of dollars every year targeting moms on the age-o ...
- Amazon, PBS, Netflix Top Brands Perceived By LGBT Consumers
Marketing Daily, Tanya Gazdik - Thursday, June 1, 2017
"Having real people and underscoring acceptance are the fundamentals in appealing ...
- 54% Want To Use VR/AR In Physical Stores
Mobile Insider, Chuck Martin - Thursday, June 1, 2017
Lack of opportunity is the main reason for not having tried virtu ...
- Segment And Automate Emails; Make More Money
Research Brief, Jack Loechner - Thursday, June 1, 2017
According to an analysis of 1.5 billion emails from 1,000 US companie ...
- Ford Takes A Look At Travel Trends, Sees Road Trips
Marketing Daily, Tanya Gazdik - Tuesday, May 30, 2017
According to Ford Motor Co., 79% of Americans are opting to h ...
- Small Business Optimism Highest Since Great Depression
Research Brief, Jack Loechner - Wednesday, May 31, 2017
Small-business owners remain optimistic about their business situation, says the report. Do ...
- Millennials Have A Heart: Their Online Donations Prove It
The Email Edge, Ray Schultz - Wednesday, May 31, 2017
Millennials are not quite the self-centered kids portrayed in the media. Th ...
- ARF Selects Jim Spaeth For The Erwin Ephron Demystification Award
MediaDailyNews, Tony Jarvis - Tuesday, May 30, 2017
In exemplifying Erwin's legacy, characteristics and contributions to the advertising and med ...
- The Gender Gap Widens
Research Brief, Jack Loechner - Tuesday, May 30, 2017
Following a presidential election in which the gender gap was among t ...
- Coulda, Woulda, Shoulda...
Research Brief, Jack Loechner - Monday, May 29, 2017
In today's 24-hour news cycle, traditional survey data is outdated by t ...
- A Year Until GDPR Starts And A Quarter Of Companies Have Yet To Start Planning
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 26, 2017
With one year to go until the General Data Protection Regulation (GDP ...