- Paid-Search ROI Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2017
A report released Tuesday implies that during the past six years, t ...
- Is Video Advertising Saviour Or Slayer To App Development?
London Blog, Sean Hargrave - Tuesday, August 1, 2017
Video revenue is rivalling in-app purchases for funding app development. Is ...
- Advertising On Social Media Has Become de rigueur
Research Brief, Jack Loechner - Tuesday, August 1, 2017
Social media has become crucial to every marketer's arsenal, with billions ...
- UK Viewability Rises, Still Behind European Levels
Around the Net In MAD London, Sean Hargrave - Monday, July 31, 2017
A Q2 viewability report from ad verification provider Meetrics shows that bann ...
- Vendor Dereliction: Few Suppliers Deploying DMARC, Research Finds
Email Insider, Ray Schultz - Monday, July 31, 2017
A scan of cybersecurity exhibitors revealed that few are employing a k ...
- Email Leads In B2B Sales Cadence, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 31, 2017
Email is the leading channel in B2B sales outreach, accounting for 6 ...
- Is Viewability The Price Of Programmatic And Mobile Leadership?
London Blog, Sean Hargrave - Monday, July 31, 2017
The UK is a leader in mobile and programmatic -- but th ...
- Focus On Mobile And Product Drives Q2 Digital Ads
Research Brief, Jack Loechner - Monday, July 31, 2017
Increased emphasis on mobile and product-focused ads drove spending growth in bo ...
- Consumers Less Satisfied With Search, Ads Worst Part Of Experience, ACSI Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2017
Consumers are less satisfied with search engines in 2017 compared with pa ...
- Consumer Confidence Takes A Dip
Around the Net In MAD London, Sean Hargrave - Friday, July 28, 2017
Consumer confidence has fallen to levels not recorded since the Brexit referendu ...
- Video Ad Engagement Metrics Are On The Rise
Around the Net In MAD London, Sean Hargrave - Friday, July 28, 2017
Consumers are engaging more with video advertising. According to research by Extre ...
- The Hidden Persuader: Email Drives Consumers To The Phone
Email Insider, Ray Schultz - Friday, July 28, 2017
Inbound calling drives higher conversion and retention rates. But you need ema ...
- "Pushing" Pays Off
Research Brief, Jack Loechner - Friday, July 28, 2017
Urban Airship analyzed the 90-days after first app open for 63 milli ...
- Amazon Ads Ineffective, Say 40% Of SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2017
Lack of knowledge on how to use Amazon's platform suggests the marketpla ...
- Google Named World's Top Brand By YouGov
Around the Net In MAD London, Sean Hargrave - Thursday, July 27, 2017
YouGov's first Global Brand Health Rankings has placed Google in top spo ...
- Tipping Point Reached As Half Of UK Ad Spend Is Now Online
Around the Net In MAD London, Sean Hargrave - Thursday, July 27, 2017
Adland has hit a tipping point. For the first time, half ...
- Online Ad Spend Hits A Tipping Point As Print Plummets, Again
London Blog, Sean Hargrave - Thursday, July 27, 2017
Massive online and mobile growth has tipped digital to more than ha ...
- Mercedes-Benz Tops In Social Activity
Marketing Daily, Tanya Gazdik - Thursday, July 27, 2017
A big surprise is the difference in engagement levels among brands ...
- Personalization Perks Performance
Research Brief, Jack Loechner - Thursday, July 27, 2017
According to a new study by KIBO, however you define conversions, wheth ...
- Airlines Customer Satisfaction Takes A Turn For The Worse
Around the Net In MAD London, Sean Hargrave - Wednesday, July 26, 2017
The airlines industry has nosedived in a new study in to custom ...
- BA's Crown Slips As Airlines Outed For Poor Service
London Blog, Sean Hargrave - Wednesday, July 26, 2017
New research shows that no industry has worsened in customer experience ...
- Honda Accord Top Awarded Car By Kelley Blue Book
Marketing Daily, Tanya Gazdik - Wednesday, July 26, 2017
Honda vehicles were featured on Kelley Blue Book award and accolade lis ...
- Millennials More Traveled Than Previous Generations
Marketing Daily, Tanya Gazdik - Wednesday, July 26, 2017
Compared to the other nations surveyed, Americans tend to begin international trav ...
- Younger Shoppers Heavily Influenced By Social Media
Research Brief, Jack Loechner - Wednesday, July 26, 2017
One in five GenZers, or 21%, say that Snapchat influences their purcha ...
- Email The Go-To Channel: Retailers Say It's Their Top Moneymaker
Email Insider, Ray Schultz - Tuesday, July 25, 2017
Email comes out on top once again, this time in a surv ...
- Millennials Favor Companies With Activist CEOs
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2017
This form of "voting by wallet" is not to be ignored ...
- Green Vehicles Make A Comeback, For Now
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2017
One out of every 100 vehicles sold in 2017 had a plu ...
- Email From 3.7 Billion Users
Research Brief, Jack Loechner - Tuesday, July 25, 2017
Email is projected to surpass 3.7 billion users in 2017, which ...
- UK Growth Revised Downward, While Eurozone Sees A Rise
Around the Net In MAD London, Sean Hargrave - Monday, July 24, 2017
The International Monetary Fund is raising its expectations for growth in t ...
- Band-Aid, Amazon, Google Are Tops In Brand Health
Marketing Daily, Tanya Gazdik - Monday, July 24, 2017
"Innovation and usefulness are rewarded by consumers. None of the companies ...