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Tipping Point Reached As Half Of UK Ad Spend Is Now Online

  • Campaign, Thursday, July 27, 2017 8:28 AM
Adland has hit a tipping point. For the first time, half of all UK ad spend was online, according to AA/Warc's figures for first-quarter 2017. Campaign reveals that internet ad spending was up 10% year-on-year, and in particular, mobile ad spend was up 36%. Overall ad spending was up 1.3% -- a fifteenth consecutive quarter of growth, but the smallest increase in four years.

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