- Reader Based Print Revenue Based On High Quality Journalism
Research Brief, Jack Loechner - Thursday, June 29, 2017
The shift to reader-based revenue continues to depict an industry that ...
- Offers And Brand Image Drive Email Conversions
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 28, 2017
What prompts email recipients to click through and convert? Well, according ...
- Amazon Gaining Searches, Clicks For Paid Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2017
Appliances and garden supplies are two categories in which Amazon leads ...
- Touchie Feelie Top Draw For Brick And Mortar Shopping
Research Brief, Jack Loechner - Wednesday, June 28, 2017
"... the tangible, tactile nature of brick and mortar is viewed ...
- Where's The Creativity and Strategy? Marketers Feel Rushed Into Video
Around the Net In MAD London, Sean Hargrave - Tuesday, June 27, 2017
Video is the content darling of the day, but problems remain. Accordi ...
- Jeep Wrangler Deemed 'Most American' Vehicle
Marketing Daily, Tanya Gazdik - Tuesday, June 27, 2017
"In an era of build-American sentiment, a sizable portion of shoppers sti ...
- Misunderstanding Consumer Emotions Can Lead Campaigns Astray
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 27, 2017
Long-standing stereotypes about emotion can lead marketers to false assumptions about potenti ...
- Each Generation Sees It Differently
Research Brief, Jack Loechner - Tuesday, June 27, 2017
Over the last decade, marketers have adapted to the boom of technolo ...
- 49% Of UK Media Consumption To Be Digital In 2017
Around the Net In MAD London, Sean Hargrave - Monday, June 26, 2017
Digital will come very close to a tipping point in the ...
- Stores, Stuck In Shame Spiral, Still Overlook In-Store Digital
Marketing Daily, Sarah Mahoney - Friday, June 23, 2017
"Retailers tend to have this knee-jerk reaction toward digital, and this sen ...
- Majority Of Millennials Believes Money Can Buy Happiness
Marketing Daily, Tanya Gazdik - Monday, June 26, 2017
This generation is also optimistic about the future, with 51% of Millennia ...
- Consumer Sentiment And Retail Sales UP
Research Brief, Jack Loechner - Monday, June 26, 2017
Focus on month-on-month seasonally adjusted numbers do not give a picture ...
- Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds
Digital News Daily, Laurie Sullivan - Thursday, June 22, 2017
The shift in trust is the most surprising finding from the stud ...
- Business Owners Overwhelmed Staying Productive
Research Brief, Jack Loechner - Friday, June 23, 2017
84% of business owners are logging over 40 hours a week, a ...
- Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2017
Integration of organic, local and paid-search strategies increases click-share percentages, a rece ...
- GroupM Ad Spend Growth Downgraded From 7% To 4%
Around the Net In MAD London, Sean Hargrave - Thursday, June 22, 2017
First the good news: GroupM is forecasting that the UK will experien ...
- Bigger Screens Attract Longer Videos
Research Brief, Jack Loechner - Thursday, June 22, 2017
fFor the first time long-form content represents the majority of time spe ...
- ROI Means Email Beats Social And Paid Search Every Time
EuroMail, Sean Hargrave - Wednesday, June 21, 2017
Email marketing has an ROI four times higher than social and pa ...
- Survey Probes Millennials' Favorite Food, Retail Brands
Marketing Daily, Karlene Lukovitz - Tuesday, June 20, 2017
This marks the first time such research went beyond fashion, to foo ...
- PR Pros Believe White House Has Tarnished The Industry, Most Would Not Work For Trump
MediaDailyNews, Joe Mandese - Tuesday, June 20, 2017
An overwhelming majority (73%) of industry professionals believe the Trump Administration's Whi ...
- Separate eMail Account For Brand Communications
Research Brief, Jack Loechner - Wednesday, June 21, 2017
58% of Millennials maintain a separate email account just for brand communicatio ...
- Are You Simple Enough To Ride The MCommerce Wave?
London Blog, Sean Hargrave - Tuesday, June 20, 2017
Some 60% of Brits will buy on a smartphone this year ...
- Forrester Finds CX Lacking For Many Brands
Marketing Daily, Aaron Baar - Monday, June 19, 2017
Even the few that are getting good or excellent ratings are stagnatin ...
- Personal Turnover, or "Churn" In The Vernacular
Research Brief, Jack Loechner - Tuesday, June 20, 2017
Churn rate for any single persona is 17%. ("churn:" combined horizontal a ...
- ICO Launches Grants For Privacy Research
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 19, 2017
The ICO is announcing that it is making grants available for resear ...
- Survata Creates Partner Network With Lotame, Salesforce, Oracle, Adobe, LiveRamp
Digital News Daily, Laurie Sullivan - Friday, June 16, 2017
The partnerships combine consumer survey responses with first-, second- and third-party da ...
- Teens And Millennials Are Killing Off The Blogger With Vloggers And Netflix
London Blog, Sean Hargrave - Monday, June 19, 2017
Teens and Millennials are moving away from the written word to u ...
- ARF Audience Measurement Conference 2017: Media, Models, Methods
MediaDailyNews, Tony Jarvis - Monday, June 19, 2017
In addressing the increasingly complex and diverse media measurement and data analyti ...
- To Be Digital Think Mobile First
Research Brief, Jack Loechner - Monday, June 19, 2017
While digital has been a huge part of industry conversations for year ...
- Media Marketers Are The Most Confident
Around the Net In MAD London, Sean Hargrave - Friday, June 16, 2017
Media and entertainment marketers are the most confident about growth in the ...