- 1 in 3 Brits Trust The News Less Than Just Six Months Ago
Around the Net In MAD London, Sean Hargrave - Thursday, July 13, 2017
A third of Britons trust the media less than they did s ...
- Consumers, Especially Millennials, Don't Mind Ads When Booking A Trip
Marketing Daily, Tanya Gazdik - Thursday, July 13, 2017
Millennials were more open to online offers than the older generations wi ...
- When Money, As An Incentive, Fails
Research Brief, Jack Loechner - Thursday, July 13, 2017
Common wisdom to increase performance would dictate a change in the moneta ...
- Focusing On TV Measurement: Q&A With iQMedia's John Derham
Television News Daily, Charlene Weisler - Thursday, July 13, 2017
John Derham, IQ Media's founder, head of Innovation, explains how TV measureme ...
- New Campaigns Are Often Expensive And Unnecessary
Around the Net In MAD London, Sean Hargrave - Wednesday, July 12, 2017
Marketers always want to dream up new campaigns but, according to ...
- Aldi Tops Customer Service League
Around the Net In MAD London, Sean Hargrave - Wednesday, July 12, 2017
The Institute of Customer Service has named Aldi as the top supermark ...
- Electronic Books Will See First Sales Decline This Year
Around the Net In MAD London, Sean Hargrave - Wednesday, July 12, 2017
Sales of electronic books are forecast to decline 1% this year whi ...
- Unilever Is Right, You're Already Running Your Best Ad
London Blog, Sean Hargrave - Wednesday, July 12, 2017
Unilever's strategy of refusing to scrap campaigns for the sake of ...
- Apple Watch, Bayer, USAA Top Brands With Consumers
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2017
It's not enough to focus solely on social media as a pro ...
- Is It Really The End?
Research Brief, Jack Loechner - Wednesday, July 12, 2017
Top-spending CMOs complain that display ads don't do what they're paying f ...
- Audi Tops Cars.com Luxury Sports Sedan Challenge
Marketing Daily, Tanya Gazdik - Tuesday, July 11, 2017
Vehicles tested in the challenge included the Alfa Romeo Giulia, Audi A ...
- Mobile Ads: To Block Or Not To Block
Research Brief, Jack Loechner - Tuesday, July 11, 2017
Large numbers of digital consumers across North America and Europe have be ...
- Business Confidence Is Slumping
Around the Net In MAD London, Sean Hargrave - Monday, July 10, 2017
Business confidence has taken a serious dip since last June's Brexit referendu ...
- Travelers Embrace Airline Apps, Curse Trump Effect
Marketing Daily, Tanya Gazdik - Monday, July 10, 2017
Eighty-one percent of American adults use smartphone apps to manage different aspec ...
- 9% Of Creative Firms Hiring; Balance Stabilized
Research Brief, Jack Loechner - Monday, July 10, 2017
The employment outlook for creative talent is expected to remain relatively stea ...
- Consumer income Drops By Largest Amount In Five Years
Around the Net In MAD London, Sean Hargrave - Friday, July 7, 2017
Consumers are facing their toughest financial challenge in five years as re ...
- You Don't Love Me Anymore
Research Brief, Jack Loechner - Friday, July 7, 2017
Big deficiencies in post-purchase service, and satisfaction for buyers of consumer durable ...
- Younger Device Users Find Them Hard To Put Down
Around the Net In MAD London, Sean Hargrave - Thursday, July 6, 2017
When it comes to being addicted to devices, there is a ve ...
- Attitudes Are More Important Than Demographics
Around the Net In MAD London, Sean Hargrave - Thursday, July 6, 2017
New research suggests that when marketers think about families they should lo ...
- Women, Tech Companies Fill Forbes Top 50 CMO List For 2017
Digital News Daily, Laurie Sullivan - Wednesday, July 5, 2017
Women are finding a seat at the top of the executive ladde ...
- Why Search Marketers Should Have A Cross-Border Strategy
Performance Marketing Insider, Laurie Sullivan - Thursday, July 6, 2017
Cross-border shopping will make up 20% of ecommerce in 2022, with sal ...
- The Importance Of Security Awareness for Millennials
Research Brief, Jack Loechner - Thursday, July 6, 2017
According to a report from ITNews, as millennials enter the workforce ...
- TV Sponsorship Boosts Recommendations
Around the Net In MAD London, Sean Hargrave - Wednesday, July 5, 2017
Thinkbox, the tv industry body, has carried out research that claims ...
- Back To Craftsman Homes?
Research Brief, Jack Loechner - Wednesday, July 5, 2017
According to a this summarized report from Ben Unglesbee, reporter for Reta ...
- The More (Pushing), The Merrier
Research Brief, Jack Loechner - Tuesday, July 4, 2017
Many mobile pros worry about over-messaging app users, their real worry shou ...
- Jeep, Disney, Levi Strauss Deemed 'Most Patriotic'
Marketing Daily, Tanya Gazdik - Monday, July 3, 2017
The recent presidential election and its aftermath have dramatically shifted the fo ...
- Most Expensive Keywords In The U.S.
Performance Marketing Insider, Laurie Sullivan - Monday, July 3, 2017
Interestingly, the keywords for the category of Business Services include Data Ro ...
- Up And Readable In 3 Seconds
Research Brief, Jack Loechner - Monday, July 3, 2017
According to PacketZoom, their News App Performance Index ranks leading News &am ...
- Phony Ads And Intrusive Pop-ups Consumer Headaches
Research Brief, Jack Loechner - Friday, June 30, 2017
False, misleading, or phony advertising is one of the things that bothe ...
- Brits Associate Fake News With Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, June 29, 2017
Nearly three in four Britons -- 71% -- associate fake news wi ...