According to recent research from the CMO Council and Dow Jones, based on data from a survey of more than 2,000 consumers in North America and the United Kingdom and reported by Ayaz Nanil, 23% of respondents say false, misleading, or phony advertising is one of the things that bothers them most about brand marketing. Stupid television/video commercials and false promises are tied, followed by poorly trained store personnel (10%) and bad product design (8%):
Most Bothersome Brand Advertising
Source: CMO Council & Dow Jones, June 2017
Respondents Say The Types Of Digital Advertising That Bother Them Most
Source: CMO Council & Dow Jones, June 2017
Consumers consider negative advertising experiences to be those that are obnoxious/intrusive, discriminatory/hateful, and irritating/annoying.
Considered Negative Advertising Experience
Source: CMO Council & Dow Jones, June 2017
Two-thirds of consumers say having a negative advertising experience would make them feel differently about a brand or choose not do business with a brand.
Having A Negative Advertising Experience Would Make Consumer Think Differently Or Chose Not To Do Business With Brand
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