- Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come
London Blog, Sean Hargrave - Wednesday, April 26, 2017
Print punches way above its weight in attention versus ad spend ...
- Viewers Pay More Attention To Connected TV Ads, Study Finds
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
A new multi-screen viewability study reveals that overall attention to pre-roll a ...
- Marketers In The Electric Vehicle Industry, Beware
Research Brief, Jack Loechner - Wednesday, April 26, 2017
4% of car shoppers are considering hybrid/electric vehicles, but Edmunds analysis sa ...
- UK Ad Spend Tops GBP21bn, Despite Brexit Woes
Around the Net In MAD London, Sean Hargrave - Tuesday, April 25, 2017
UK ad spend rose 3.9% year-on-year in Q4 2016 to reach GBP5.6b ...
- TV Spend Stalled Last Year, Will Shrink In 2017
Around the Net In MAD London, Sean Hargrave - Tuesday, April 25, 2017
While the overall message from this morning's ad-spend figures from AA/Warc ...
- Survey Claims People Prefer TV On Laptops
Around the Net In MAD London, Sean Hargrave - Tuesday, April 25, 2017
TV's appeal as the screen of choice for watching entertainment is ...
- First Choice: Email Leads In Personalization, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, April 25, 2017
Email is the No. 1 personalization channel. But only 45% agree th ...
- Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-Held
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2017
Ad executives have a distorted view of how much video they ...
- Online Retail Eclipses Brick & Mortar By 6 to 1
Research Brief, Jack Loechner - Tuesday, April 25, 2017
Online retail sales to consumers in the U.S. reached nearly $400 billi ...
- Email Smashes Direct Mail On ROI
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 24, 2017
Direct mail has many strong attributes, including higher recall and engagement th ...
- WPP Leads Marcomms M&A In Q1 2017
Around the Net In MAD London, Sean Hargrave - Monday, April 24, 2017
WPP is leading the world in marcomms acquisitions at the end ...
- Email Crowned King Of ROI, Again
EuroMail, Sean Hargrave - Monday, April 24, 2017
Investing in email gives a massive return of thirty-eight pounds for eve ...
- Cord-Cutters, 'Cord-Nevers' Differ In Viewing, Demographics, Pay TV Subs
Marketing Daily, Aaron Baar - Monday, April 24, 2017
The latest findings from GfK MRI's "Cord Evolution" studies indicate that so-call ...
- Harley-Davidson, BMW Tops In 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Monday, April 24, 2017
"Car brands form powerful bonds with us because they are both significa ...
- Kiwis Wearing Wearables; A Valuable Segment Template
Research Brief, Jack Loechner - Monday, April 24, 2017
The number of wearable device owners is rising exponentially in New Zealan ...
- Amazon Vs. Google: Data Reveals Insights On Trending Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2017
The Hitwise data suggests that high-income households are more likely to sear ...
- BIA/Kelsey, comScore Strike Data Deal
Television News Daily, Wayne Friedman - Friday, April 21, 2017
ComScore's TV viewing metrics will be incorporated into BIA/Kelsey's local advertising spendi ...
- Beware Of The Email Cc Line
Email Marketing Daily, Jess Nelson - Friday, April 21, 2017
Copying people unnecessarily on emails wastes time, clutters the inbox, and c ...
- For Brands, It's Harder To Be Seen As Green
Marketing Daily, Sarah Mahoney - Thursday, April 20, 2017
Among the winners: Chick-fil-A, Dunkin', Ford, Hyundai, Nike and Apple. And Be ...
- 600% ROI With Influencer Marketing
Research Brief, Jack Loechner - Friday, April 21, 2017
Consumers in today's world are focused less on advertisements, and more ...
- Total TV Station Revs Forecast To Dip In 2017, Digital Rises
Television News Daily, Wayne Friedman - Thursday, April 20, 2017
BIA/Kelsey expects traditional linear TV advertising to drop 4.1% to $19.8 billi ...
- Digital Video Is UK's 'Rising Star,' eMarketer Claims
Around the Net In MAD London, Sean Hargrave - Thursday, April 20, 2017
Digital video has been named the UK's "rising star" by eMarketer. ...
- Mobile Video Attention Quadruples -- Time To Ride The Wave?
London Blog, Sean Hargrave - Thursday, April 20, 2017
Digital video watching has doubled in a decade, while mobile video h ...
- Merging Digital, TV Ad Tech: Q&A With TiVo's Joan FitzGerald
MediaDailyNews, Charlene Weisler - Wednesday, April 19, 2017
Joan FitzGerald, VP, product management and business development, TiVo, is a ...
- Mobile Offers Are Hot
Research Brief, Jack Loechner - Thursday, April 20, 2017
The number of US mobile-offer users grew 11% to 104 million ...
- Automation And Personalisation Are 2017's Main Priorities
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 19, 2017
A new report from eConsultancy and Adestra flies the flag for ema ...
- IMF Revises UK Growth Figures Upwards
Around the Net In MAD London, Sean Hargrave - Wednesday, April 19, 2017
The IMF has upgraded growth forecasts for the UK economy. "Sky New ...
- Integrated Briefs Are Up, But Agencies Say Improvements Needed
Around the Net In MAD London, Sean Hargrave - Wednesday, April 19, 2017
Global brands are increasingly sending out integrated briefs, but agencies are reporti ...
- Email Accounts For 22% Sales, Just 16% Budget -- Opportunity Knocks, Again
EuroMail, Sean Hargrave - Wednesday, April 19, 2017
The huge strides being made in email automation and personalisation make ...
- Forget Integration -- Agency And Advertiser Disconnect Is Still Massive
London Blog, Sean Hargrave - Wednesday, April 19, 2017
The latest WFA report shows that while advertisers think they are getti ...