- Cross-Device ID Spend Will Dip For GDPR, Then Boom
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 5, 2017
Research from Yahoo UK and Enders Analysis estimates that cross-device audience ...
- Email Is The Ultimate ID Tool In A Mobile-First World
EuroMail, Sean Hargrave - Friday, May 5, 2017
In a mobile-first digital marketing landscape, how else are you going ...
- Paid Search And Social Ad Spend Continues Y-O-Y Double Digit Growth
Research Brief, Jack Loechner - Friday, May 5, 2017
Social ad spending increased 41% year-over-year supported by substantial (153%) growth ...
- Permanent Forgetfulness: How To Overcome Email Content Amnesia
The Email Edge, Ray Schultz - Friday, May 5, 2017
People forget most of the content they read, which makes you wond ...
- Millennials Drive U.S. Auto Brand Landscape
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2017
Mercedes-Benz, which reclaimed Luxury Auto Brand of the Year from Lexus, hol ...
- Misalignment Of Incentives With Goals Plagues Marketers
Research Brief, Jack Loechner - Thursday, May 4, 2017
This latest research report provides insights from over 200 marketing leaders, ...
- Want 4G? Forget London, Head To Middlesbrough!
Around the Net In MAD London, Sean Hargrave - Wednesday, May 3, 2017
It may come as a surprise, but London is not one ...
- Mobile Advertising Is Pushing Down Viewability
Around the Net In MAD London, Sean Hargrave - Wednesday, May 3, 2017
A Meetrics report has shown that banner ad viewability fell from 4 ...
- Facebook Denies Targeting Youths Based On Emotional State
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 3, 2017
Facebook has denied targeting users as young as 14 years old w ...
- Email Named The Most Cost-Effective Way For Acquiring Customers, Again
EuroMail, Sean Hargrave - Wednesday, May 3, 2017
You wouldn't know it from researchers talking up influencers, but their figur ...
- Amazon, Google 'Most Loved' Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 3, 2017
Along with an overall look at which brands stand out most, t ...
- Trust In WOM Fosters Influencers
Research Brief, Jack Loechner - Wednesday, May 3, 2017
With consumers continuing to trust word of mouth over all other for ...
- Movie Fans Attracted To Cars, Personal Finance
Marketing Daily, Tanya Gazdik - Tuesday, May 2, 2017
"The Power of the Fan" reveals the buying and influence patterns ...
- Ringing Phone Highly Valued By Business
Research Brief, Jack Loechner - Tuesday, May 2, 2017
Thanks to smartphones and click-to-call, consumers are responding to search, social, displa ...
- The Bottom 90: Best And Worst Email Practices From Dotmailer
The Email Edge, Ray Schultz - Tuesday, May 2, 2017
Sometimes you can learn best practices by studying what competitors failed ...
- Cross-Channel Consumers Demand Fast Resolution
Research Brief, Jack Loechner - Monday, May 1, 2017
Responses to the survey demonstrate the critical need for companies to impro ...
- UK Dominates Top Spots In Dotmailer's League Table
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 28, 2017
Dotmailer has released its "Hitting the Mark" report on who's getting ema ...
- UK Businesses Getting Email Right, And Wrong
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 28, 2017
Small business celebrates the success of British brands in Dotmailer's "Hitting T ...
- What Do Top Emailers Get Right That The Worst Get Wrong?
EuroMail, Sean Hargrave - Friday, April 28, 2017
The research is in. The best emailers do the stuff everyone kno ...
- Brands Commit To Increase Online Ad Spend
MAD, Larissa Faw - Thursday, April 27, 2017
Despite the continued commitments to increase spend, the level of skepticism ov ...
- B2B Personalized Account Strategies
Research Brief, Jack Loechner - Friday, April 28, 2017
According to the Account Based Marketing Trends paper from Oracle, Account-Based Marketi ...
- Google Parent Alphabet Q1 Revenue Surpasses $20B With Growth In Mobile Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Parent company Alphabet reported Thursday that Google's own sales from services n ...
- Seeing What Flies: How To Test Email Creative And Lists
The Email Edge, Ray Schultz - Friday, April 28, 2017
A shocking number of emailers don't test. They're missing a chance ...
- Most Teens Take Breaks From Social Media
The Social Graf, Erik Sass - Friday, April 28, 2017
Additionally, 23% of teens who haven't taken a break from social med ...
- Mobile-First Is No Longer A Term, It's An Ad Spend Fact
Mobile Insider, Sean Hargrave - Friday, April 28, 2017
The IAB UK shows mobile accounts for 38% of digital ad spe ...
- Digital Channels Kickstart Millennial Searches
Research Brief, Jack Loechner - Thursday, April 27, 2017
most millennials surveyed are involved in B2B purchase decision-making at their companie ...
- Cambridge Professor Gets To The Bottom Of Annoying Emails
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 26, 2017
A Professor at Cambridge University's Judge Business School has published his findin ...
- Content Marketing Has A Recall Problem, Research Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, April 26, 2017
Recall is an issue with content marketing, according to research reported ...
- Giving And Getting: Email Revenue Up, Response Down For Nonprofits
Email Marketing Daily, Ray Schultz - Wednesday, April 26, 2017
A study released yesterday showed that nonprofits sent more email last ye ...
- Why GDPR Is An Opportunity To Make Customers Love You More
EuroMail, Sean Hargrave - Wednesday, April 26, 2017
Only one in three customers is not worried about sharing personal informatio ...