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Digital Video Is UK's 'Rising Star,' eMarketer Claims

Digital video has been named the UK's "rising star" by eMarketer. In its first digital video viewing forecast, the service estimates the average UK adult will spend 53 minutes per day watching digital video -- double the attention earned by the medium just five years ago. By 2019, 10% of our media time and 20% of our digital media time will be spent watching digital videos.

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