- Trust In WOM Fosters Influencers
Research Brief, Jack Loechner - Wednesday, May 3, 2017
With consumers continuing to trust word of mouth over all other for ...
- Movie Fans Attracted To Cars, Personal Finance
Marketing Daily, Tanya Gazdik - Tuesday, May 2, 2017
"The Power of the Fan" reveals the buying and influence patterns ...
- Ringing Phone Highly Valued By Business
Research Brief, Jack Loechner - Tuesday, May 2, 2017
Thanks to smartphones and click-to-call, consumers are responding to search, social, displa ...
- The Bottom 90: Best And Worst Email Practices From Dotmailer
The Email Edge, Ray Schultz - Tuesday, May 2, 2017
Sometimes you can learn best practices by studying what competitors failed ...
- Cross-Channel Consumers Demand Fast Resolution
Research Brief, Jack Loechner - Monday, May 1, 2017
Responses to the survey demonstrate the critical need for companies to impro ...
- UK Dominates Top Spots In Dotmailer's League Table
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 28, 2017
Dotmailer has released its "Hitting the Mark" report on who's getting ema ...
- UK Businesses Getting Email Right, And Wrong
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 28, 2017
Small business celebrates the success of British brands in Dotmailer's "Hitting T ...
- What Do Top Emailers Get Right That The Worst Get Wrong?
EuroMail, Sean Hargrave - Friday, April 28, 2017
The research is in. The best emailers do the stuff everyone kno ...
- Brands Commit To Increase Online Ad Spend
MAD, Larissa Faw - Thursday, April 27, 2017
Despite the continued commitments to increase spend, the level of skepticism ov ...
- B2B Personalized Account Strategies
Research Brief, Jack Loechner - Friday, April 28, 2017
According to the Account Based Marketing Trends paper from Oracle, Account-Based Marketi ...
- Google Parent Alphabet Q1 Revenue Surpasses $20B With Growth In Mobile Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Parent company Alphabet reported Thursday that Google's own sales from services n ...
- Seeing What Flies: How To Test Email Creative And Lists
The Email Edge, Ray Schultz - Friday, April 28, 2017
A shocking number of emailers don't test. They're missing a chance ...
- Most Teens Take Breaks From Social Media
The Social Graf, Erik Sass - Friday, April 28, 2017
Additionally, 23% of teens who haven't taken a break from social med ...
- Mobile-First Is No Longer A Term, It's An Ad Spend Fact
Mobile Insider, Sean Hargrave - Friday, April 28, 2017
The IAB UK shows mobile accounts for 38% of digital ad spe ...
- Digital Channels Kickstart Millennial Searches
Research Brief, Jack Loechner - Thursday, April 27, 2017
most millennials surveyed are involved in B2B purchase decision-making at their companie ...
- Cambridge Professor Gets To The Bottom Of Annoying Emails
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 26, 2017
A Professor at Cambridge University's Judge Business School has published his findin ...
- Content Marketing Has A Recall Problem, Research Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, April 26, 2017
Recall is an issue with content marketing, according to research reported ...
- Giving And Getting: Email Revenue Up, Response Down For Nonprofits
Email Marketing Daily, Ray Schultz - Wednesday, April 26, 2017
A study released yesterday showed that nonprofits sent more email last ye ...
- Why GDPR Is An Opportunity To Make Customers Love You More
EuroMail, Sean Hargrave - Wednesday, April 26, 2017
Only one in three customers is not worried about sharing personal informatio ...
- Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come
London Blog, Sean Hargrave - Wednesday, April 26, 2017
Print punches way above its weight in attention versus ad spend ...
- Viewers Pay More Attention To Connected TV Ads, Study Finds
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
A new multi-screen viewability study reveals that overall attention to pre-roll a ...
- Marketers In The Electric Vehicle Industry, Beware
Research Brief, Jack Loechner - Wednesday, April 26, 2017
4% of car shoppers are considering hybrid/electric vehicles, but Edmunds analysis sa ...
- UK Ad Spend Tops GBP21bn, Despite Brexit Woes
Around the Net In MAD London, Sean Hargrave - Tuesday, April 25, 2017
UK ad spend rose 3.9% year-on-year in Q4 2016 to reach GBP5.6b ...
- TV Spend Stalled Last Year, Will Shrink In 2017
Around the Net In MAD London, Sean Hargrave - Tuesday, April 25, 2017
While the overall message from this morning's ad-spend figures from AA/Warc ...
- Survey Claims People Prefer TV On Laptops
Around the Net In MAD London, Sean Hargrave - Tuesday, April 25, 2017
TV's appeal as the screen of choice for watching entertainment is ...
- First Choice: Email Leads In Personalization, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, April 25, 2017
Email is the No. 1 personalization channel. But only 45% agree th ...
- Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-Held
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2017
Ad executives have a distorted view of how much video they ...
- Online Retail Eclipses Brick & Mortar By 6 to 1
Research Brief, Jack Loechner - Tuesday, April 25, 2017
Online retail sales to consumers in the U.S. reached nearly $400 billi ...
- Email Smashes Direct Mail On ROI
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 24, 2017
Direct mail has many strong attributes, including higher recall and engagement th ...
- WPP Leads Marcomms M&A In Q1 2017
Around the Net In MAD London, Sean Hargrave - Monday, April 24, 2017
WPP is leading the world in marcomms acquisitions at the end ...