- Alaska Airlines, Delta Garner Top Performer Recognition
Marketing Daily, Tanya Gazdik - Tuesday, May 16, 2017
The airline, which has held the top spot for 10 consecutive yea ...
- Half Of Paid Searches Voice Activated By 2020
Research Brief, Jack Loechner - Tuesday, May 16, 2017
The iProspect report provides an analysis and overview of the trends a ...
- Political Bias? Why Are We So Keen To Bash The Media?
London Blog, Sean Hargrave - Monday, May 15, 2017
Brits love to bash the media, but in a two-horse race, ...
- Intercultural Asian American Women
Research Brief, Jack Loechner - Monday, May 15, 2017
Asian American women are embracing new products, trends and experiences. They ov ...
- Emails Triggered By Behaviour Are Still The Top Priority
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 12, 2017
Acting on behavioural triggers, animating emails with moving pictures and video a ...
- Brits Still Have The Most Love For Apple's iPhone
Around the Net In MAD London, Sean Hargrave - Friday, May 12, 2017
There is still no country that loves their iPhones more than Gre ...
- Email Should Be Personable
Email Marketing Daily, Jess Nelson - Friday, May 12, 2017
Face-to-face requests may be as much as 34 times more effective th ...
- Automation And Personalisation Lead, But What About Email ID?
EuroMail, Sean Hargrave - Friday, May 12, 2017
Just one in five email marketers list using email to identify custome ...
- Moms Relinquish Role As Family Decision Maker
MAD, Steve McClellan - Thursday, May 11, 2017
According to a new report from market research firm The Family Roo ...
- Ad Agency Launches 'Think Strategically Now' Low Cost research Service
Mediapsssst, Richard Whitman - Thursday, May 11, 2017
The 4-step process begins with a "Briefing Doc" the client completes ...
- Cars And Cosmetics Outspend All Luxury On The Web
Research Brief, Jack Loechner - Friday, May 12, 2017
After contracting by a marginal 0.5% last year, luxury ad spending acro ...
- Forget Chatbots -- People Want To Talk To People
Around the Net In MAD London, Sean Hargrave - Thursday, May 11, 2017
Chatbots may be fine, but humans actually want to talk to oth ...
- 2017 Agency M&A Activity Off To A Slower Start
MAD, Steve McClellan - Wednesday, May 10, 2017
Through the first four months of the year, the value of acquisitio ...
- Moms Rank Amazon, Band-Aid, Netflix As Top Brands
Marketing Daily, Tanya Gazdik - Thursday, May 11, 2017
"You can never be complacent because somebody is always looking to ta ...
- YouTube Serves Up A Billion Hours Of Video A Day
Research Brief, Jack Loechner - Thursday, May 11, 2017
YouTube viewers world-wide are now watching more than 1 billion hours ...
- Brands And Agencies Use Conflicting Metrics
Around the Net In MAD London, Sean Hargrave - Wednesday, May 10, 2017
New research from DataXu claims that although brands and agencies agree ...
- Online Sales Fall For The First Time In Four Years
Around the Net In MAD London, Sean Hargrave - Wednesday, May 10, 2017
It may only be a tiny fall, but the 0.1% dip ...
- Top Connected Home Uses: Automation 58%, Security 57%, Smart Sound 34%
Connected Thinking, Chuck Martin - Tuesday, May 9, 2017
Mobile technology already got most consumers connected and now the Internet ...
- Asian American Women Shaping Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2017
"For marketers preparing for future growth, understanding Asian American women is ...
- Ad Spend On Original Digital Video Programming Doubles And Growing
Research Brief, Jack Loechner - Wednesday, May 10, 2017
Spending on ads that support original digital video content has nearly doubl ...
- Lodes Unearthed With Faster Loads
Research Brief, Jack Loechner - Tuesday, May 9, 2017
Retail businesses today face enormous challenges in delivering the fast, reliable, 24 ...
- Amazon Dominates Burgeoning Voice-Enabled Digital Marketplace
MediaDailyNews, Joe Mandese - Monday, May 8, 2017
MediaDailyNews: Alexa, what's your current share of the voice-enabled digital assistant marketplac ...
- Nielsen Offers Owned and Organic Social TV Measures
Research Brief, Jack Loechner - Monday, May 8, 2017
The Nielsen launch of enhanced capabilities within Social Content Ratings, supports t ...
- Cross-Device ID Spend Will Dip For GDPR, Then Boom
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 5, 2017
Research from Yahoo UK and Enders Analysis estimates that cross-device audience ...
- Email Is The Ultimate ID Tool In A Mobile-First World
EuroMail, Sean Hargrave - Friday, May 5, 2017
In a mobile-first digital marketing landscape, how else are you going ...
- Paid Search And Social Ad Spend Continues Y-O-Y Double Digit Growth
Research Brief, Jack Loechner - Friday, May 5, 2017
Social ad spending increased 41% year-over-year supported by substantial (153%) growth ...
- Permanent Forgetfulness: How To Overcome Email Content Amnesia
The Email Edge, Ray Schultz - Friday, May 5, 2017
People forget most of the content they read, which makes you wond ...
- Millennials Drive U.S. Auto Brand Landscape
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2017
Mercedes-Benz, which reclaimed Luxury Auto Brand of the Year from Lexus, hol ...
- Misalignment Of Incentives With Goals Plagues Marketers
Research Brief, Jack Loechner - Thursday, May 4, 2017
This latest research report provides insights from over 200 marketing leaders, ...
- Want 4G? Forget London, Head To Middlesbrough!
Around the Net In MAD London, Sean Hargrave - Wednesday, May 3, 2017
It may come as a surprise, but London is not one ...