- Viacom Nets Up Rush To Head Of 'Audience Science'
Television News Daily, Joe Mandese - Friday, April 7, 2017
Long-time Viacom researcher Colleen Fahey Rush has been named executive vice presiden ...
- 1 In 5 Consumers Boycott Brands
Around the Net In MAD London, Sean Hargrave - Friday, April 7, 2017
One in five UK consumers have snubbed a brand over a pie ...
- Why Softly, Softly Beats The Repeated Hard Sale
EuroMail, Sean Hargrave - Friday, April 7, 2017
Researchers have shown that too many sales offers are not necessarily ...
- Huh? Emails Without Subject Line Offer Get Higher CTO
Research Brief, Jack Loechner - Friday, April 7, 2017
On average open rates for emails without offers in the subject li ...
- Consumers Favor Brands Pulling Ads From 'O'Reilly' Show
Marketing Daily, Tanya Gazdik - Thursday, April 6, 2017
Brands that pulled out as "The O'Reilly Factor" advertisers saw an avera ...
- Don't Forget "Customer Marketing"
Research Brief, Jack Loechner - Thursday, April 6, 2017
Even seasoned marketers concentrate their energy and resources on lead generation a ...
- 'Need It Now' Post-Millennials Will Pay More To Save Time
Around the Net In MAD London, Sean Hargrave - Wednesday, April 5, 2017
There is a new grocery shopper in town, the "need it no ...
- Interactive Emails Increase Engagement
Email Marketing Daily, Jess Nelson - Wednesday, April 5, 2017
Interactive email campaigns have higher engagement rates when compared to traditional ema ...
- Poor-Quality Ads Cost U.S. Marketers $7.4 Billion
Real-Time Daily, Tobi Elkin - Wednesday, April 5, 2017
Low-quality ads cost U.S. marketers $7.4 billion last year, according to ...
- The Cost Of Milliseconds In The Digital Marketplace
Research Brief, Jack Loechner - Wednesday, April 5, 2017
53% of mobile site visitors will leave a page that takes long ...
- Consumers Confused About Artificial Intelligence
SearchBlog, Laurie Sullivan - Wednesday, April 5, 2017
About 72% of survey participants believed they understood artificial intelligence, but f ...
- Email And The B2B Trouble Arc
The Email Edge, Ray Schultz - Wednesday, April 5, 2017
Email is the top B2B lead-generation channel, according to a new su ...
- Is A Quarter Of Snapchat's Users Viewing Ads Enough?
London Blog, Sean Hargrave - Tuesday, April 4, 2017
The research is in -- and only around a quarter of Snapchat ...
- McCann Uncovers 'Truth In America'
MAD, Larissa Faw - Monday, April 3, 2017
A social, political and economic transformation is taking place in America, n ...
- Nearly Half Of Ad Execs Don't Know Or Care About Using 'Fake News,' Big Brands Most Prone
MediaDailyNews, Joe Mandese - Tuesday, April 4, 2017
Nearly half of ad executives surveyed recently about their advertising plans f ...
- BrainJuicer Rebrands As System1
Online Video Daily, P.J. Bednarski - Tuesday, April 4, 2017
Behavioral science and marketing company BrainJuicer announced it will rebrand as Syste ...
- Almost Everybody Starts With "Just Looking"
Research Brief, Jack Loechner - Tuesday, April 4, 2017
Most shoppers gravitate to websites to do something other than make ...
- More Creative Executions Needed To Boost Ad Quality
MediaDailyNews, Wayne Friedman - Monday, April 3, 2017
Advertising execs say more ads per screen -- and diverse ads ...
- Most Easter Spending In 14 Years
Research Brief, Jack Loechner - Monday, April 3, 2017
Americans will spend more than ever as they celebrate Easter nearly thr ...
- SEO Improvements Link To AI; Strategies Still Too Complicated
SearchBlog, Laurie Sullivan - Monday, April 3, 2017
Some 96% of search engine optimization professionals say their SEO strategy cou ...
- Trump Drives News Readers Away From 'The Daily Mail'
Around the Net In MAD London, Sean Hargrave - Friday, March 31, 2017
A Hitwise survey, reported on in netimperative, shows that since Trump w ...
- Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index
Marketing Daily, Barry Janoff - Thursday, March 30, 2017
The Cubs' World Series win was a motivating factor in MLB's ris ...
- RFID Predicted As "Killer App"
Research Brief, Jack Loechner - Friday, March 31, 2017
Retailers will connect 12.5 Billion business assets, such as products, digital sig ...
- TV Viewers Are Getting Older, Average BBC1 Is Now 61
Around the Net In MAD London, Sean Hargrave - Thursday, March 30, 2017
Watching television live is becoming the preserve of an older demographic, "T ...
- Google Pushes Apple Out Of Top Brand Spot
Marketing Daily, Tanya Gazdik - Thursday, March 30, 2017
Tech brands are increasingly dominant despite recent Google and Uber controversies. California ...
- Influencer Marketing Works
Research Brief, Jack Loechner - Thursday, March 30, 2017
Whether influencer marketing works can be controversial among brand practitioners. ...
- Record Number Of Product Reviews Driving Search, Purchases
SearchBlog, Laurie Sullivan - Thursday, March 30, 2017
Some search marketers call "reviews" their BFFs. Based on a survey ...
- Playing Tetris Could Clear Your Mind
Around the Net in Video, P.J. Bednarski - Wednesday, March 29, 2017
A study says playing Tetris may alter the brain in a w ...
- Why Does Email Marketing Suck So Badly At Goodbyes?
EuroMail, Sean Hargrave - Wednesday, March 29, 2017
Email marketers really need to work on their goodbyes. Not only ...
- Consumers Gravitate Toward 'Classic' Brands
Marketing Daily, Tanya Gazdik - Wednesday, March 29, 2017
"Especially appealing to Millennials, we see these types of brands ... gre ...