- Stores Increase Advertising, Especially Social Media
Marketing Daily, Sarah Mahoney - Tuesday, March 21, 2017
Which promotional methods worked best last year? Free shipping was the bigge ...
- Advertisers' Digital Marketing Skills Remain Stagnant
Marketing Daily, Aaron Baar - Tuesday, March 21, 2017
"Organization change takes time, it is complex and technology itself isn't standi ...
- Nielsen Debuts Overnight Screening For New Product Ideas
Marketing Daily, Karlene Lukovitz - Wednesday, March 22, 2017
The tool is designed to fill a need for a cost-effective soluti ...
- Snapchat Scores As Top App Across All Demographics
Mobile Marketing Daily, Gavin O'Malley - Wednesday, March 22, 2017
Critically, Snapchat's general popularity has yet to undercut its status among Millennial ...
- Retailers Not Keen To Price Match For Mobile Shoppers
MobileShopTalk, Chuck Martin - Wednesday, March 22, 2017
Retailers get several shots at winning over mobile shoppers. At first, there ...
- CMOs Are Positioning For CEO Job
Research Brief, Jack Loechner - Wednesday, March 22, 2017
Not only do CMOs need to adapt, they must lead the w ...
- Playing The Field: How B2B Firms Buy Data And Email Addresses
The Email Edge, Ray Schultz - Wednesday, March 22, 2017
Oh, those inconstant B2B marketers. A study by Openprise shows that mo ...
- Mobile Email Engagement On The Rise
Email Marketing Daily, Jess Nelson - Monday, March 20, 2017
Email marketing is an increasingly mobile channel, according to a new stu ...
- DDB's Clark At The ARF Conference: Data, Intelligence At Our Core
MAD, Steve McClellan - Monday, March 20, 2017
Data and intelligence are at the core of the new agency th ...
- ARF's McDonald Addresses Industry's 'Crisis Of Confidence'
MAD, Steve McClellan - Monday, March 20, 2017
CEO McDonald told attendees at the ARF's annual gathering that the organizati ...
- Many Leading Fast Food Brands Lose Value
Marketing Daily, Karlene Lukovitz - Monday, March 20, 2017
Both Tim Hortons and Burger King benefitted from their merger: Their combin ...
- CMOs Plagued With Widening Gap Between Strategy, Execution
Marketing Daily, Tanya Gazdik - Tuesday, March 21, 2017
In order to create truly connected experiences, marketers need to define ...
- Spanish-Language TV Advertising ROI Outperforms English
Research Brief, Jack Loechner - Tuesday, March 21, 2017
Brand owners are no stranger to the rapidly growing U.S. Hispanic marke ...
- Email Is Top UK Channel For Receiving Retail Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Monday, March 20, 2017
Nearly three-quarters (74%) of UK Internet users ages 18 and older survey ...
- Abandoned Cart Emails Boost Sales
Around The Net In EU Email Marketing, Sean Hargrave - Monday, March 20, 2017
There are many reasons why people abandon carts, but you can u ...
- Email Smashes Facebook Again, With 4x More Retail Reach
EuroMail, Sean Hargrave - Monday, March 20, 2017
Three in four UK adults say they get email retail offers regular ...
- Store Loyalties Elusive
Research Brief, Jack Loechner - Monday, March 20, 2017
Of almost 10,000 adults aged 18-37 across 13 countries, Gen Z (18-2 ...
- What Your Good Name Is Worth
The Email Edge, Ray Schultz - Monday, March 20, 2017
A number of new surveys suggest that email reputation is a fragi ...
- Email Purchase Path Similar For Different German Age Groups
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 17, 2017
Internet users of all ages in Germany are surprisingly similar in t ...
- Marketers Are Not Fully Confident In Their Mastery Of Mobile
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 17, 2017
Good news: marketers have definitely understood the importance of mobile in the ...
- Real Social Media Spend Gets Nowhere Near Estimates
Around the Net In MAD London, Sean Hargrave - Friday, March 17, 2017
Marketers consistently overestimate how much of their budget they will spend ...
- Newspaper Ad Revenue Forecast To Drop 9% In 2017
Around the Net In MAD London, Sean Hargrave - Friday, March 17, 2017
It is not front-page news that print media -- and particularly newspape ...
- Relevant Content: The Next Frontier For Email Marketing
EuroMail, Sean Hargrave - Friday, March 17, 2017
The DMA is pointing to content being a massive "pinch point" th ...
- Mobile CTO Rates Almost Equal Desktop
Research Brief, Jack Loechner - Friday, March 17, 2017
76% of subscribers were inactive in Q4 in the consumer services secto ...
- Real Books Sales Up 7%, eBooks Down 4%
Around the Net In MAD London, Sean Hargrave - Thursday, March 16, 2017
Books sales in the UK rose 6% last year, buoyed by increas ...
- Wanna Be Seen? Then You Gotta Pay, Not Spray And Pray
London Blog, Sean Hargrave - Thursday, March 16, 2017
Buy cheap, pay twice! Research shows that premium advertising outperforms industry benchmark ...
- Millennials Follow Brands; GenX , Contests; and Boomers, Promotions
Research Brief, Jack Loechner - Thursday, March 16, 2017
1 in 10 messages actually get a response from a brand, 3 ...
- Brits And Germans Are 21% More Likely To Engage When Happy
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
The Receptivity of Emotions study by Yahoo found that when UK a ...
- Email Volumes Rose 14% In Q4 2016
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
The volume of email sent by marketers in the fourth quarter ...
- User-Generated Content Is Winner In Email Strategies
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
Research has found UGC to be more relatable among consumers; 92% ...