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Newspaper Ad Revenue Forecast To Drop 9% In 2017
- eMarketer, Friday, March 17, 2017 6:19 AM
It is not front-page news that print media — and particularly newspapers — are suffering from falling ad revenues. According to eMarketer’s latest UK media ad-spending forecast, print newspapers will attract approximately GBP1.46 billion ($1.97 billion) in ad expenditures in 2017, down 9.0% from last year. By 2021, spending will decline to GBP1.23 billion ($1.66 billion).
