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Email Volumes Rose 14% In Q4 2016

The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian. The researchers compared key metrics with Experian's 4Q15 and 3Q16 data. Although email volume grew across the board, the size of the increase varied significantly by industry, the analysis found.

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