- Brits And Germans Are 21% More Likely To Engage When Happy
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
The Receptivity of Emotions study by Yahoo found that when UK a ...
- Email Volumes Rose 14% In Q4 2016
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
The volume of email sent by marketers in the fourth quarter ...
- User-Generated Content Is Winner In Email Strategies
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
Research has found UGC to be more relatable among consumers; 92% ...
- Higher Engagement For Emails Without Offers
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
According to new data from Yes Lifecycle Marketing's cross-channel platform, Yesmail360, ...
- UK Marketers Concerned About Brexit And Other Factors They Can't Control
Around the Net In MAD London, Sean Hargrave - Wednesday, March 15, 2017
From Brexit to brand safety to evolving EU privacy rules, UK markete ...
- Saying 'Thank You' Increases Email Response Rates
Email Marketing Daily, Jess Nelson - Tuesday, March 14, 2017
Emails that close with a variation of "thank you" have a ju ...
- Email Marketing Just Got A Massive ROI Blessing In Disguise
EuroMail, Sean Hargrave - Wednesday, March 15, 2017
So bounces and unsubscribes are up, but those who remain are shoppi ...
- Marketers' Top Concern Is Brexit, But It Could Be Our Greatest Triumph
London Blog, Sean Hargrave - Wednesday, March 15, 2017
CIM research shows marketers are most concerned about Brexit -- when actuall ...
- Qualified Buyers Leaving Websites Before "Capture"
Research Brief, Jack Loechner - Wednesday, March 15, 2017
76% of Business to Business (B2B) marketers rank the top most significa ...
- Consumers In A Happy Mood Are Far More Engaging
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
The Receptivity of Emotions study by Yahoo found that when UK consume ...
- Customers Want More Personalized Support
Marketing Daily, Aaron Baar - Tuesday, March 14, 2017
"It's clear that consumers, who have grown accustomed to self-support in ...
- Data, Tech Innovations Propel Mobile Video Content
Mobile Marketing Daily, Gavin O'Malley - Monday, March 13, 2017
Mobile, sitting at the intersection of platforms, ecosystems and applications, gives t ...
- Digital Transformation Facing Hurdles
Research Brief, Jack Loechner - Tuesday, March 14, 2017
Professionals across industries recognize the need for digital transformation, but gaps ...
- Trigger Happy: AdRoll On Dynamic Email
The Email Edge, Ray Schultz - Tuesday, March 14, 2017
Email marketers have upped their game and are sending dynamic messages bas ...
- Personalised Email Delivers Huge Uplift
Around The Net In EU Email Marketing, Sean Hargrave - Monday, March 13, 2017
Most marketers are well advanced when it comes to executing personalised ema ...
- Optimizing Digital Marketing Performance To Drive Business Performance
Email Marketing Daily, Tammy Everts - Friday, March 10, 2017
Digital transformation isn't a buzz phrase. It's here. And it's helping compani ...
- Personalisation Boosts Conversions For More Than Four In Five Email Marketers
EuroMail, Sean Hargrave - Monday, March 13, 2017
Personalisation is often put forward as the way to boost conversions, b ...
- IoT May Be Security Sensitive
Research Brief, Jack Loechner - Monday, March 13, 2017
Only 16% of business leaders projected a large profit gain from the ...
- Advertise Before It's Too Late. Literally
VidBlog, P.J. Bednarski - Monday, March 13, 2017
A recent YuMe study points out that a great selling opportunity presen ...
- Nine In Ten Worried About Privacy, But Consumers Still Want Personalisation
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 10, 2017
While more consumers crave highly personalised and tailored customer service, they a ...
- TV Accounted For 93% Of UK Video Ads Viewed In 2016
Around the Net In MAD London, Sean Hargrave - Thursday, March 9, 2017
TV accounted for 93.8% of video ads viewed in the UK ...
- If TV Is So Dead, Why Is It Smashing YouTube And Facebook?
London Blog, Sean Hargrave - Friday, March 10, 2017
Just in case you've ever been taken in by a digital gu ...
- PubMatic Expands Global Marketing Org With New Hires
Real-Time Daily, Tobi Elkin - Friday, March 10, 2017
Ad-tech firm PubMatic has expanded its global marketing organization with four n ...
- Social, And Now Digital, Keep Marketers Busy
Research Brief, Jack Loechner - Friday, March 10, 2017
Social media platforms like Facebook have been changing the advertising and busine ...
- Delivering The Goods: Backing Up Your Emails With Good Customer Service
The Email Edge, Ray Schultz - Friday, March 10, 2017
Be sure your customer experience lives up to the expectations you s ...
- British And German Teens Swayed By Branded Content
Around the Net In MAD London, Sean Hargrave - Thursday, March 9, 2017
Branded content has a better chance of appealing to teens ages ...
- Report: Awareness Trumped By Other Factors When Consumers Rate Brands
MAD, Steve McClellan - Wednesday, March 8, 2017
Hill Holliday's new Brand Edge Index report, based on thousands of consum ...
- Agencies, Maybe You Should Be Pitching Grocery Stores
Mediapsssst, Richard Whitman - Wednesday, March 8, 2017
Digital circulars have become the norm, but sophistication varies widely. With shoppe ...
- Mobile-First? Don't Write Off The Tablet
Mobile Insider, Sean Hargrave - Thursday, March 9, 2017
Research shows tablets are as prominent in opening emails as the deskto ...
- Measuring Impact Of Online Communities
Research Brief, Jack Loechner - Thursday, March 9, 2017
92% of community leaders believe that their online communities have an impa ...