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Email Is Top UK Channel For Receiving Retail Marketing

Nearly three-quarters (74%) of UK internet users ages 18 and older surveyed by Zeta Global in January 2017 received information from retail brands via email over the past year. That gave email a response rate far higher than any other channel. The remaining communication methods trailed email by wide margins, and were a mix of traditional and digital channels.

Read the whole story at eMarketer »

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