Around the Net
Email Purchase Path Similar For Different German Age Groups
- eMarketer, Friday, March 17, 2017 9:24 AM
Internet users of all ages in Germany are surprisingly similar in the ways they interact with retailers via email. An August 2016 survey from United Internet Media investigated the way digital and in-store buyers use email at all phases of the customer journey, both before and after purchasing. The study, published this month, looks at how age and gender influence email behaviours.
