- Ads On Social Media Inspire A Variety Of Consumer Response
Research Brief, Jack Loechner - Tuesday, March 8, 2016
According to new research by eZanga, across several demographics to understand consumer ...
- What Shift? Linear And Streamed TV Both Set To Rise
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
Last week, Videology released the results of a new study it commission ...
- Customer Experience And Brand Value Are The Same Thing
London Blog, Sean Hargrave - Monday, March 7, 2016
As research shows, customer experience has leapfrogged brand value in company valuatio ...
- The Retail Race For Relevance
Research Brief, Jack Loechner - Monday, March 7, 2016
According to a new PricewaterhouseCoopers (PwC) study, looking at the areas whe ...
- ANA Study Finds Marketers Taking Programmatic In-House: Cites Transparency, Fraud
MAD, Steve McClellan - Thursday, March 3, 2016
That's according to a just-issued study by the Association of National Advertise ...
- Honda CR-V Tops Kelley Blue Book Best SUV List
Marketing Daily, Tanya Gazdik - Friday, March 4, 2016
"I think one takeaway for marketers is the way challenger brands ...
- Movies And Games Lead Interest in Virtual Reality
Research Brief, Jack Loechner - Friday, March 4, 2016
39% of Virtual Reality viewers are most interested in watching or experienci ...
- Deloitte Study Shows CMO Spend Will Increase, Improvement Needed On Results
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Deloitte's CMO practice leadership has weighed in on a recent CMO Surv ...
- TV Goes Digital And Digital Goes TV
Around the Net in Video, P.J. Bednarski - Thursday, March 3, 2016
At NewFronts and upfronts this year, observers will hea upfront participants ta ...
- Millennials Have A Love/Hate Relationship With Tech
Marketing Daily, Tanya Gazdik - Thursday, March 3, 2016
The biggest takeaway for marketers is how influential and different global you ...
- Spanish Dominant (Speaking) Hispanics 18-49 Top Radio Listeners
Research Brief, Jack Loechner - Thursday, March 3, 2016
According to a recent Nielsen study, Hispanic American adults are avid rad ...
- Mobile Payments Still Far From Prime Time; 3% Of U.S. Transactions
MobileShopTalk, Chuck Martin - Tuesday, March 1, 2016
Plenty of companies continue to push mobile payments but masses of consume ...
- Local TV Advertisers Confirm "Excellent" ROI
Research Brief, Jack Loechner - Wednesday, March 2, 2016
... Of special note, says the report, 85% of all advertisers confirm ...
- Warc Names P&G Most Effective Global Advertiser
Around the Net In MAD London, Sean Hargrave - Tuesday, March 1, 2016
Procter & Gamble has overtaken Unilever to take the title of t ...
- Women Seek Stronger Role Models On Screen
Around the Net In MAD London, Sean Hargrave - Tuesday, March 1, 2016
On-screen female characters motivate women to be more ambitious and successful a ...
- Half Of Ad Blockers Will Disable For Quality Content -- Publishers, What Are You Waiting For?
London Blog, Sean Hargrave - Tuesday, March 1, 2016
As one in two ad blockers say they will disable tech ...
- Three Key Trends In Cross-Channel Marketing
Real-Time Daily, Felicia Greiff - Monday, February 29, 2016
Using multiple devices is changing the way consumers' brains work, said B ...
- Top Reasons Agencies Lose Pitches
MAD, Larissa Faw - Friday, February 26, 2016
What separates the winners from the losers? There are several key facto ...
- Report: Women Believe Female Role Models In Film, TV Influential In Their Lives
MAD, Steve McClellan - Friday, February 26, 2016
A new study from JWT and the Geena Davis Institute on Gend ...
- Broadcast TV Starts Year Heading Up
Research Brief, Jack Loechner - Monday, February 29, 2016
The TV industry got off to a positive start in 2016 wi ...
- Context In Headlines Boosts Email Engagement
Email Marketing Daily, Jess Nelson - Monday, February 29, 2016
Readers are more likely to click on emails with subject lines th ...
- Consumer Confidence Dips, Possible Link To Brexit Debate
Around the Net In MAD London, Sean Hargrave - Friday, February 26, 2016
Consumer confidence levels decreased four points to zero in February, according ...
- Drinks Body Slams Report Linking Sponsorship With Underage Drinking
Around the Net In MAD London, Sean Hargrave - Friday, February 26, 2016
Portman Group, the drinks industry body, has slammed a report claiming th ...
- IDComms Conducting Transparency Survey
MAD, Steve McClellan - Thursday, February 25, 2016
The survey quizzes participants about topics such as the impact that clo ...
- mCommerce Driven By Smartphones
Research Brief, Jack Loechner - Friday, February 26, 2016
Next year will mark a milestone for US ecommerce, as more th ...
- Google Technology Begins To Identify Location In Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 25, 2016
Google is developing software that can determine where someone snapped a pho ...
- Mobile Devices Involved In Half Of UK Online Sales
Around the Net In MAD London, Sean Hargrave - Thursday, February 25, 2016
New industry data suggests that, for the first time, the majority ...
- Wearable Sales: $14 Billion This Year, $34 Billion in 2020; Wrist Worn Devices Rule
Connected Thinking, Chuck Martin - Wednesday, February 24, 2016
While many Internet-connected wearable devices are hitting the market well into t ...
- Inactive Subscribers Still Help Pay The Rent
Research Brief, Jack Loechner - Thursday, February 25, 2016
Your engaged customers read your emails, click your links, and buy yo ...
- Native Soars By 156% In Europe
Around the Net In MAD London, Sean Hargrave - Wednesday, February 24, 2016
Native ads are due to grow by 156% in Europe over t ...