- 3/4 Of Female Social Media Users Check Brands Several Times A Week
Research Brief, Jack Loechner - Monday, May 16, 2016
According to a survey from Influencer and Adweek, reported by eMarketer, three-quarte ...
- Will Google, Bing Use Virtual Reality To Influence Searches?
SearchBlog, Laurie Sullivan - Monday, May 16, 2016
A picture gets brands only so far, but telling a story throu ...
- People Hate Your Ads But 85% Would Rather Watch Your Ads Than Pay For Content
Mediapsssst, Richard Whitman - Thursday, May 12, 2016
A new study found that 85% of respondents said they supported ...
- Text vs. Talk Gets Millennials' Attention
Research Brief, Jack Loechner - Friday, May 13, 2016
According to a recent OpenMarket nationwide survey polling millennials on their communicati ...
- Online Advertising Up 13% Across Europe
Around the Net In MAD London, Sean Hargrave - Thursday, May 12, 2016
To mark its annual Interact conference, the IAB's pan-European leadership body h ...
- Brand And Agency Collaboration Tough, But Necessary
Research Brief, Jack Loechner - Thursday, May 12, 2016
According to a new study by Forbes Insights and sponsored by Orac ...
- Consumers Value Ad-Supported Web At $100 Per Month, Would Use It Less If They Had To Pay
Daily Online Examiner, Joe Mandese - Wednesday, May 11, 2016
Americans assigned a value of nearly $1,200 per year to the fre ...
- IAB Reports Huge Rise In Original Digital Video, Claims It 'Beats Regular TV'
Online Video Daily, Joe Mandese - Wednesday, May 11, 2016
"Regular viewers" of original digital video programming have grown to 63 milli ...
- English-dominant Latino Millennials Find Cultural Connection At Hispanic Groceries
Research Brief, Jack Loechner - Wednesday, May 11, 2016
Noting that Millennials are more "multicultural" than any previous generation, the stu ...
- Half Of ECommerce Now Mobile
Around the Net In MAD London, Sean Hargrave - Tuesday, May 10, 2016
Half of ecommerce transactions in the UK are now carried out ...
- Brits Nearly A Tenth Less Likely To Click On Ads Than Americans
Around the Net In MAD London, Sean Hargrave - Tuesday, May 10, 2016
Digital advertisers are finding it more difficult to reach Internet users ...
- Facebook: The Fashionably Late Star Guest To The Chat Bot Party
MAD London, Jason Mander - Tuesday, May 10, 2016
It may have not been the first with Chat Bots -- b ...
- Worldwide Shift To Mobile, Content, And Smart Technology
Research Brief, Jack Loechner - Tuesday, May 10, 2016
According to new research from PQ Media, US consumer spending on med ...
- Data Tells Why Brands Lag And Drag On Mobile
SearchBlog, Laurie Sullivan - Tuesday, May 10, 2016
Most mobile users look at their email on the phone or glan ...
- Parents' Smartphone Use Impacts Children's Conversation Skills
Around the Net In MAD London, Sean Hargrave - Monday, May 9, 2016
Parents' immersion in smartphones has left some neglected children starting primary scho ...
- Get Crackin'... Back-To-School Shoppers Are On The Prowl
Research Brief, Jack Loechner - Monday, May 9, 2016
According to verified online buyers' surveyed by Bizrate Insights, Back-to-school ("BTS") shoppi ...
- 2/3 of US TV Households Internet Connected
Research Brief, Jack Loechner - Friday, May 6, 2016
Consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% ...
- Google Featured Snippets Increase Search Page Engagement Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2016
Google is using a dynamic platform to evaluate Featured Snippets. It's n ...
- Report Says BT Most Likely British Company To Buy Channel 4
Around the Net In MAD London, Sean Hargrave - Thursday, May 5, 2016
BT is the most likely UK company to bid for Channel ...
- Consumers Still Care About Goods' 'Country of Origin'
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2016
"One of the more surprising findings from the survey is that count ...
- Mobile, Social and Programmatic Fueling Internet Ad Growth
Research Brief, Jack Loechner - Thursday, May 5, 2016
According to the industry survey conducted by PwC and sponsored by t ...
- Millennials Don't Like Ads In Social Feeds
The Social Graf, Erik Sass - Thursday, May 5, 2016
While millennials are generally pro-technology and big fans of media, it wi ...
- Location, Location, Location
Research Brief, Jack Loechner - Wednesday, May 4, 2016
According to Pew Research, as explored in the new eMarketer report, "Locati ...
- Moz Makes Move Into Keyword Research
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2016
Moz launched into keyword research this week with a tool the compa ...
- Financial Analyst Richard Tullo Calls Foul Over Report On MDC Partners
MAD, Larissa Faw - Monday, May 2, 2016
The 40-page Gotham Research report, issued Friday, claims, among other things, th ...
- Newspapers Expect 1/3rd Of Media Sales From Digital
Research Brief, Jack Loechner - Tuesday, May 3, 2016
SalesFuel polled 200 media sales managers, 136 executive managers and 742 sal ...
- Report Finds WPP's Xaxis Unit's Global Revenues Increased Nearly 20% in 2015
RTBlog, Tobi Elkin - Tuesday, May 3, 2016
Ad Age's Agency Report 2016 has some interesting nuggets, and some ...
- Being A Geek Is Not A Bad Thing
Research Brief, Jack Loechner - Monday, May 2, 2016
According to a new study by Imgur with YPulse, being a "gee ...
- Media Researchers' Takes On VAB's Cross-Media Metric Proposal
Audience Buying Insider, Karlene Lukovitz - Friday, April 29, 2016
ABI asked three respected media research analysts for their takes on t ...
- Hey Agencies, Millennials Don't Give A Crap About Your Celebrity Endorsement Campaigns
Mediapsssst, Richard Whitman - Thursday, April 28, 2016
How many studies will it take to convince brands and agencies th ...