- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
MAD, Steve McClellan - Tuesday, June 7, 2016
The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem includi ...
- Stores Should Shake Their Millennial Myopia
Marketing Daily, Sarah Mahoney - Tuesday, June 7, 2016
Says Hana Ben-Shabat, a partner at A.T. Kearney and co-author of "A ...
- Web Surfing And TV Watching Going Hand-In-Hand
Research Brief, Jack Loechner - Wednesday, June 8, 2016
this year, 182.9 million Americans will use the internet while watching ...
- North American SVOD Revenue Forecast: Rapid Growth Over Next 5 Years
Television News Daily, Wayne Friedman - Tuesday, June 7, 2016
Digital TV Research expects U.S. OTT revenues to soar 43% in fi ...
- Brands Warned They Are The Main Victims Of Growing Ad Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
In a new report commissioned by the WFA and Advertising Fraud Counci ...
- ANA To Release 'Transparency' Report Tuesday Morning
MediaDailyNews, Joe Mandese - Monday, June 6, 2016
Following months of speculation -- and a week of speculative press repor ...
- The Best Retailers Will Combine Bricks and Clicks
Research Brief, Jack Loechner - Tuesday, June 7, 2016
Pioneering research into the new economics of multisided platforms, presents a pap ...
- Women Are Driving Mobile-First Email Marketing
EuroMail, Sean Hargrave - Monday, June 6, 2016
New figures show that women are leading the mobile-first revolution in interacti ...
- Let's Talk: Horizon Hires Head Of Conversations
MAD, Larissa Faw - Friday, June 3, 2016
The title is a new one at Horizon and has been giv ...
- 'BuyButtons' Are Not Out Of The Gate
Research Brief, Jack Loechner - Monday, June 6, 2016
When Pinterest and Instagram introduced click-to-buy features last summer, (BuyButtons,) the ho ...
- The Muted Power Of Streaming Ads, And Other Woes
VidBlog, P.J. Bednarski - Monday, June 6, 2016
Mary Meeker's annual trends report always seems to set the industry spinni ...
- Holding Companies Scream 'We Don't Do That!' In Advance of 'Explosive' Agency Kickback Study
Mediapsssst, Richard Whitman - Thursday, June 2, 2016
In advance of the Association of National Advertisers' report on the advertisi ...
- Bluetooth Beacons To Spike Digital Retail
Research Brief, Jack Loechner - Friday, June 3, 2016
New data from Juniper Research has found that spending on digital reta ...
- Goin' Home Top Choice For 18-34 Year Olds
Research Brief, Jack Loechner - Thursday, June 2, 2016
According to a new Pew Research Center analysis of census data, ...
- Google DoubleClick Launches Certified Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
Google launched Wednesday the DoubleClick Certified Marketing Partner program in an effo ...
- Summer Brings Surge In Travel-Related Paid-Search, TV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
The summer season is here and school is almost out for mos ...
- More People Block Ads On Mobile Than Desktop
Mobile Marketing Daily, Ben Frederick - Tuesday, May 31, 2016
About 419 million mobile users, or 22% of all mobile users, ha ...
- Traditional TV vs. Streaming Video; It's In The Eyes/Age Of The Viewer
Research Brief, Jack Loechner - Wednesday, June 1, 2016
Viewers prefer digital video to primetime TV. The actual results did sh ...
- New Study Looks Hard At YouTube Music Algorithms
Around the Net in Video, P.J. Bednarski - Tuesday, May 31, 2016
A new Italian study shows the patterns that link together digital music vide ...
- Facebook, Microsoft Build Cable Across Atlantic To Support Data, Internet Services
MediaDailyNews, Laurie Sullivan - Friday, May 27, 2016
Facebook and Microsoft will lay a cable across the floor of t ...
- Millennial Marketers Pick Social And Online Video For Advertising
Research Brief, Jack Loechner - Tuesday, May 31, 2016
Marketing trends for small and medium-sized businesses (SMBs) are shifting from tradition ...
- Google AMPs iOS App, Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 27, 2016
Google updated its iOS app with faster load and search times ...
- Boomers 35% Of Voters In 2016 Presidential Election
Research Brief, Jack Loechner - Monday, May 30, 2016
The Baby-Boom generation will account for more than one-third of voters ...
- Brexit Debate Not Impacting Consumer Confidence
Around the Net In MAD London, Sean Hargrave - Friday, May 27, 2016
Despite consumers' concerns about the impact that a possible Brexit could ha ...
- Johnson & Johnson Struggles With Brand Image
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2016
"The parent brand will survive and likely thrive. But the baby powd ...
- Ad Spend Shifts To Desktop And Mobile Video
Research Brief, Jack Loechner - Friday, May 27, 2016
Two-thirds of US agency and marketing professionals said they expect to increa ...
- Abuse Of Females Rife Online -- And Women Are Responsible For Half Of It
Around the Net In MAD London, Sean Hargrave - Thursday, May 26, 2016
Women are responsible for half of all misogynistic Tweets using the wor ...
- Nissan Altima Tops Among Millennial Buyers
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2016
Despite the widely held belief that Millennials will become an increasingly small ...
- WHADDL-IT-BE?... Bottled Water For GenZ College Students
Research Brief, Jack Loechner - Thursday, May 26, 2016
Taste, convenience and nutrition are the top preferences among college students w ...
- Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2016
cClearly, which helps marketers understand the connection between organic and paid searc ...