- Could Tailored Ads Be The Answer To Ad Blocking?
MAD London, Jason Mander - Monday, March 21, 2016
The data shows that serving better, more targeted ads is one ...
- LendingTree Study Analyzes Millennials' Home Ownership
Marketing Daily, Tanya Gazdik - Monday, March 21, 2016
Millennials in certain areas of the country seem to be ahead ...
- Mobile Ad Spend Catches TV In 2020
Research Brief, Jack Loechner - Monday, March 21, 2016
The headline news from a recent eMarketer forecast is that digital ...
- Retirees Are Diverse -- Stop Treating Them As One Group
Around the Net In MAD London, Sean Hargrave - Friday, March 18, 2016
The UK population is older and wealthier than it has ever be ...
- Radio Reach: Wide And Focused
Research Brief, Jack Loechner - Friday, March 18, 2016
According to a new analysis and release by the Radio Advertising Burea ...
- Up To 79% Of Downloaded Data Per Article Is Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
Advertising could account for about half of data usage for people readi ...
- Publishers And Ad Blockers Need To Talk About Compensation
MAD London, Ben Barokas - Thursday, March 17, 2016
Ad Blocking needs to be tackled by a dialogue with consumers ...
- Agency And Marketing Pros Focus On More Technology
Research Brief, Jack Loechner - Thursday, March 17, 2016
According to a new report from EMarketer, marketing technology is getting great ...
- Future Vehicle Buyers: Gen Z Differs From Millennials
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2016
"What worked for Millennials will not work for Gen Z because th ...
- Study: Video Gamers Too Busy Killing People to Notice Your Ads
Mediapsssst, Richard Whitman - Tuesday, March 15, 2016
People who play video games which involved killing, do not notice in-ga ...
- TV Relevant; Video Challenging
Research Brief, Jack Loechner - Wednesday, March 16, 2016
73% 0f surveyed participants, over the next three years, predict an increa ...
- Maybe That's Why They Call It Contextual Marketing
VidBlog, P.J. Bednarski - Wednesday, March 16, 2016
Using YouTube as a kind of lab, Zefr joined with IPG Med ...
- Uber, ZipCar Seen As No Threat To Vehicle Sales
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2016
"Automakers clearly want to be ahead of any movement away from person ...
- Almost 2/3 Of Push Apps Missing The Mark
Research Brief, Jack Loechner - Wednesday, March 16, 2016
Aggregating data from more than 671 million push notifications and 1.4 billi ...
- Viant 2015 Analysis: Viewability Rates Hardly Budge
VidBlog, P.J. Bednarski - Tuesday, March 15, 2016
Only 46% of digital ads were "viewable" in 2015, about the sa ...
- College And Non-college Republicans See Through Different Lenses
Research Brief, Jack Loechner - Monday, March 14, 2016
The 2016 presidential campaign has exposed class and education differences among Republic ...
- Mobile-First World To Be Fueled By Collapse In Desktop Search
London Blog, Sean Hargrave - Friday, March 11, 2016
Mobile is the UK's top channel -- and growth will remain hu ...
- Apple, Disney, Amazon Are Top 'Intimate' Brands For Women
Marketing Daily, Tanya Gazdik - Friday, March 11, 2016
"Marketers should try harder to leverage emotional connections to build strong bon ...
- ARF Re!Think 2016 Will Explore How Advertising Works Today
MediaDailyNews, Charlene Weisler - Thursday, March 10, 2016
Get ready for the Advertising Research Foundation's annual Re!Think conference, which ru ...
- Consumer Digital Expectations Outpace Retail Delivery Around The World
Research Brief, Jack Loechner - Friday, March 11, 2016
According to a new study from Deloitte, exploring the digital influence ...
- Google's Fourth-Position Ad Conversions Highest Since Redesign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 10, 2016
A bevy of search agencies have released data showing how Google's decisi ...
- In Short, YuMe-IPG Research Says It Takes Time For An Ad To Get You To Buy
VidBlog, P.J. Bednarski - Friday, March 11, 2016
Micro-ads really don't seem to work all that well, at least n ...
- TV Is More Master And Servant Than King
London Blog, Sean Hargrave - Thursday, March 10, 2016
"Forget tv" is dead talk. Three-quarters of our video consumption (two-thirds f ...
- Content Analytics Necessary For Effective Personalization And Engagement
Research Brief, Jack Loechner - Thursday, March 10, 2016
According to a new study by Rapt Media, personalization and deeper engageme ...
- Tesco Halves Sales Slide, But Discounters Keep On Growing
Around the Net In MAD London, Sean Hargrave - Wednesday, March 9, 2016
There are signs of hope at Tesco after the retailer's sales fe ...
- Digital Marketing Strategies Changing Pharma Sales Models
Marketing Daily, Colleen G. Steinman - Tuesday, March 8, 2016
"Pharmaceutical companies have to meet the growing number of educated patients w ...
- Study: 75% of Agencies Think Streaming Video Rocks, Twitter In Decline, Programmatic TV Lags
Mediapsssst, Richard Whitman - Tuesday, March 8, 2016
Agencies are taking an increased shine to streaming video and audio optio ...
- "Voice of the Consumer" Somewhat Unheeded
Research Brief, Jack Loechner - Wednesday, March 9, 2016
According to an online MarketingSherpa consumer survey, in combination with a market ...
- Average CMO Tenure Drops For First Time In A Decade
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
The average tenure of chief marketing officers in the U.S. has dropp ...
- Millennials Reshaping Pet Industry Future
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2016
While the pet industry previously has been reliant on the spending patter ...