- DMA Reveals A Programmatic Future For Email
Around the Net In MAD London, Sean Hargrave - Friday, February 19, 2016
As the latest figures from the Direct Marketing Association reveal that ema ...
- Merkle Data Shows Right-Hand Rail Ads Vanishing
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 19, 2016
Advertisers say Google is in the process of either reducing or eliminati ...
- MediaCom Strikes 'Cultural Connections' Pact With Hofstede Centre
MAD, Steve McClellan - Thursday, February 18, 2016
Under the agreement the cross-cultural research center, MediaCom and Kantar's Lightspeed G ...
- JetBlue Regains Top Spot In Brand Keys Index
Marketing Daily, Tanya Gazdik - Friday, February 19, 2016
JetBlue is back on top of the airline category in the 20 ...
- B2B Buyers Favor Trust and Responsiveness In Vendor Relationships
Research Brief, Jack Loechner - Friday, February 19, 2016
According to a recent study by LinkedIn, buyers crave information, but t ...
- Half Of CMOs Only Rate Social Media ROI As 'Average'
Around the Net In MAD London, Sean Hargrave - Thursday, February 18, 2016
Despite the rapid increase in social media ad budgets, many senior markete ...
- Above The Fold And Relevancy Optimizes Viewability
Research Brief, Jack Loechner - Thursday, February 18, 2016
"Viewability," says the report, has become a hot topic in digital marketi ...
- Millennials Drink More Alcohol Than Other Age Groups
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2016
Significantly more Millennials (40% more) than the overall adult population drink bee ...
- Digital Coupons Becoming Core Promotional Element
Research Brief, Jack Loechner - Wednesday, February 17, 2016
According to a recent Whitepaper from Jupiter Research, as retail becomes ...
- Handling Complaints Well Engenders Brand Loyalty
Around the Net In MAD London, Sean Hargrave - Tuesday, February 16, 2016
Three-quarters (75%) of Brits will be encouraged to make a repeat purcha ...
- Marketing Gets Extra Help From "Influencers"
Research Brief, Jack Loechner - Tuesday, February 16, 2016
According to a new eMarketer report, Influencer Marketing for US Brands, influenc ...
- Email Bonanza As 'Second Screening' Becomes 'Joint Screening'
Email Insider Europe, Sean Hargrave - Wednesday, February 17, 2016
IAB UK research shows that people are actively checking email while watchi ...
- More Than 40% Confess To Financial Infidelity Against Partners
Marketing Daily, Tanya Gazdik - Monday, February 15, 2016
"It's easier to achieve joint financial goals when your money is pool ...
- Radio Grows With Digital Media
Research Brief, Jack Loechner - Monday, February 15, 2016
According to a comprehensive study by Borrell Associates with the Radio Advertisi ...
- Google Invites University Researchers To IoT Pilot
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 12, 2016
Google is inviting university researchers to participate in the Internet of Thin ...
- Attribution And Conversion Headaches For Small Screen Advertisers
Research Brief, Jack Loechner - Friday, February 12, 2016
According to a recent eMarketer report, mobile accounted for more than ha ...
- Content Engagement Drops To 2.19 Interactions Per Post Per Brand
SearchBlog, Laurie Sullivan - Friday, February 12, 2016
Marketers need to think of content, rankings and paid-search advertising as ...
- Does Ad Spending Boost Share Prices?
Around the Net In MAD London, Sean Hargrave - Thursday, February 11, 2016
Advertising temporarily boosts a company's stock value and managers are opportunistically increasi ...
- Couch Surfers As Keen On MCommerce As Their Soap's Plot Line
London Blog, Sean Hargrave - Thursday, February 11, 2016
Brits are focused on the second screen as much as the televisio ...
- Ecommerce Up 30% in 2015, CPG Up 42%
Research Brief, Jack Loechner - Thursday, February 11, 2016
According to estimates from 1010data, reported by Jack Neff for AdAge, reta ...
- Co-Op Named Fastest-Growing Non-Discounter Supermarket
Around the Net In MAD London, Sean Hargrave - Wednesday, February 10, 2016
The Co-operative Food was the fastest-growing non-discount supermarket in the 12 wee ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Data Rich Relationship Necessary For True Personalization
Research Brief, Jack Loechner - Wednesday, February 10, 2016
According to an online audit of senior marketing decision makers, and ...
- 2016 Marketing Banner: Optimize Customer Experience!
Research Brief, Jack Loechner - Tuesday, February 9, 2016
According to a global survey of more than 7,000 marketers and ecommer ...
- Advertisers Really ARE Wasting Half Their Money On Spray-And-Pray Display
Data and Targeting Insider, Sean Hargrave - Monday, February 8, 2016
It's the oldest cliche in the book, but the latest figures fr ...
- Mindshare: Tweeters Rooting For Manning, Broncos And A Fairy Tale Ending
MAD, Larissa Faw - Friday, February 5, 2016
While the odds makers are predicting Cam Newton and the Carolina Panthe ...
- Buyers Without Borders
Research Brief, Jack Loechner - Monday, February 8, 2016
According to a new study from Nielsen to gain a better understandi ...
- Research Questions Celebrity Impact On Super Bowl Ads
Around the Net In MAD London, Sean Hargrave - Friday, February 5, 2016
Dr Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience, has been ...
- Email Goals, Barriers and Success Strategies
Research Brief, Jack Loechner - Friday, February 5, 2016
According to Ascend2 and their Research Partners, Email has become the mo ...
- 'Fat Thumbs' Behind 60% Of Mobile Ad Clicks
Around the Net In MAD London, Sean Hargrave - Thursday, February 4, 2016
Mobile ad spend is set to overtake press and become the third-large ...